What is social selling the inbound way?
- When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
- When a salesperson provides value by offering thoughtful content and answering questions for prospects
- When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
- When a salesperson supplements their social posts with digital advertising
Explanation: Social selling the inbound way involves when a salesperson provides value by offering thoughtful content and answering questions for prospects. In contrast to traditional outbound sales tactics, which focus on direct promotion and persuasion, social selling the inbound way revolves around building relationships, establishing trust, and providing value to prospects. Instead of bombarding potential customers with sales pitches, salespeople engage with them on social media platforms by sharing relevant content, insights, and expertise that address their needs and interests. By positioning themselves as trusted advisors rather than pushy salespeople, they attract prospects organically and foster meaningful interactions based on mutual benefit. This approach aligns with the principles of inbound marketing, which emphasizes attracting and engaging prospects through valuable content and personalized experiences. Social selling the inbound way enables salespeople to leverage social media channels effectively as platforms for relationship-building and lead nurturing, ultimately driving conversions and fostering long-term customer relationships. Therefore, providing value and offering thoughtful content while addressing prospects’ questions are essential components of social selling that prioritize building rapport and trust over direct promotion or solicitation.
