Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

Home » Google Analytics Individual Qualification Exam Answers

Google Analytics Individual Qualification Exam Answers


Google Analytics Individual Qualification Exam Answers

Google Analytics Individual Qualification Exam Answers

During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.

Google Analytics Individual Qualification Assessment Exam Answers

The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months

 

 

Get Certified Google Analytics Exam Answers Now!!!

 

 

What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

 

To recognize users across different devices, what feature must be enabled?

  • Audience Definitions
  • Attribution Models
  • Google Ads Linking
  • User ID

 

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

 

What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • Pages report
  • Location report
  • All Pages report

 

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Networking Protocol

 

What is not considered a default “medium” in Google Analytics?

  • referral
  • google
  • organic
  • cpc

 

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

 

What data is Google Analytics Goals unable to track?

  • Customer’s lifetime value
  • Making a purchase
  • Signing up for a newsletter
  • Watching a video

 

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • a – Same view
  • b – Same scope
  • c – Same Custom Report
  • d – Same index

 

What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Analytics Goals
  • Remarketing audience

 

Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Source, Content, and Term

 

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

 

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 6
  • 1
  • 3

 

What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

 

Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Segments
  • Custom reports
  • Custom Dimensions

 

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social

 

What report identifies browsers that may have had problems with a website?

  • a – The Active Users report
  • b – The Browser & OS report
  • c – The Source/Medium report
  • d – The New vs Returning report

 

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • Product
  • User

 

What is not considered a “source” in Google Analytics by default?

  • email
  • (direct)
  • google
  • googlemerchandisestore.com

 

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • a – As an event
  • b – As a click
  • c – As a bounce
  • d – As an interaction

 

What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

 

What report provides data on how specific sections of a website performed?

  • Location report
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report

 

What criteria could not be used to create a Dynamic Remarketing audience?

  • a – Users who returned an item they purchased
  • b – Users who viewed a homepage
  • c – Users who viewed a search result page on a website
  • d – Users who viewed product-detail pages

 

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Landing Pages report
  • Content Drilldown report
  • Treemaps report

 

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

 

When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns

 

What asset is used to build a remarketing list?

  • Custom Dimension
  • Custom Segment
  • Custom Report
  • Custom Metric

 

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete.php
  • /ordercomplete/index.html
  • /ordercomplete/thank_you.html
  • /order/complete.php

 

What does assigning a value to a Google Analytics Goal enable?

  • Track actual revenue from conversions
  • Track real-time business revenue
  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website

 

When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • After 30 minutes, regardless of user activity on a web page
  • At noon every day
  • When a user opens a new browser window

 

What report indicates the last page users viewed before leaving a website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report

 

Google Analytics cannot collect data from which systems by default?

  • Offline inventory database
  • Websites
  • Online point-of-sale systems
  • Mobile devices

 

What would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report

 

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just after the opening <head> tag
  • Just before the closing </body> tag
  • Just after the opening <body> tag
  • Just before the closing </head> tag

 

Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

 

To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • All of the above

 

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

 

What is not a filter setting for data in views?

  • Modify
  • Include
  • Restore
  • Exclude

 

What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • Goal tracking
  • User ID
  • Google Ads Linking

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports
  • Ecommerce reports

 

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Paid and organic search
  • Website referrals
  • Social network
  • Television commercials

 

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3
  • 2
  • 6
  • 1

 

What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • The lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • A comparison of data between two date ranges

 

What feature is required to collect the number of comments users posted to a web page?

  • Custom Channel Groupings
  • Calculated Metric
  • Custom Dimension
  • Custom Metric

 

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Primary conversion
  • Second-to-last-click attribution
  • Assisted conversion
  • Secondary conversion

 

What is the “Bounce Rate” in Google Analytics?

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

 

What model represents the hierarchical structure of a Google Analytics account?

  • Property > Account > View
  • Account > Property > View
  • View > Account > Property
  • Account > View > Property

 

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

 

What campaign parameter is not available by default in Google Analytics ?

  • utm_content
  • utm_source
  • utm_medium
  • utm_adgroup

Which kinds of hits does Google Analytics track?

  • Pageview
  • Event
  • All of the above
  • Transaction

 

What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

 

Which reports indicate how traffic arrived at a website?

  • Demographics
  • Geo
  • All Traffic
  • Behavior

 

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

 

Custom Dimensions can be used as what?

  • Primary dimensions in Custom Reports
  • All of the above
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

 

What feature must be enabled to use Multi-Channel Funnels?

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

 

What data table display compares report metrics to the website average?

  • Pivot
  • Percentage
  • Performance
  • Comparison

 

View filters are applied in what order?

  • Creation date
  • Random order
  • Sequential order
  • Alphabetical order

 

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic

 

What report indicates where users start or exit the conversion funnel?

  • Goal Flow
  • Treemaps
  • Cohort Analysis
  • User Timings

 

Which parameters can be included with an event hit for reporting?

  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Category, Action, Label, Total Events

 

What Remarketing audiences cannot be defined by default?

  • Users who speak a particular language
  • Users who visited a physical store
  • Users who played a video on a website
  • Users who visited a specific page on a website

 

To track users and sessions across multiple domains, what first must be set up?

  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
  • Google Ads Linking

 

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with their respective domains

 

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension

 

What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data
  • An additional report metric for more specific analysis

 

When will Google Analytics be unable to identify sessions from the same user by default?

  • a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
  • b – When the sessions share the same browser cookie
  • c – When the sessions happen in different browsers on the same device
  • d – When the sessions happen in the same browser on the same day

 

What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Active Users report
  • Engagement report
  • All Pages report

 

View filters may be applied retroactively to any data that has been processed.

  • False
  • True

 

What report shows the percentage of traffic that previously visited a website?

  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • All traffic > Referrals report
  • Behavior > New vs returning report

 

Once filters have been applied, what is the option to recover filtered data?

  • Filtered data is not recoverable
  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days

 

For autotagging, what parameter does Google Ads include in the destination URL?

  • adid=
  • urlid=
  • utm=
  • gclid=

 

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

 

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

 

To view accurate data in a Custom Report, what action should be avoided?

  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

 

How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude all countries except Brazil and Argentina

 

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • User’s favorite website
  • Page visits
  • Browser language setting

 

Views can include website data collected before the view was created.

  • FALSE
  • TRUE

 

What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • Site Content > Landing Page report
  • Mobile > Devices report
  • All Traffic > Source/Medium report

 

Within how many days can a deleted view be restored?

  • 25
  • 5
  • 35
  • 15

 

What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters

 

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Explorer
  • Map Overlay
  • Pivot Table

 

What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Site Search
  • Data Import
  • Search filters

 

What is a “metric” in Google Analytics?

  • The numbers in a data set often paired with dimensions
  • The dates in a date range
  • A segment of data separated out in a report for comparison
  • A dimension that can help analyze site performance

 

What criteria cannot be used to create a Custom Segment?

  • Ad type
  • Dimensions
  • Metrics
  • Sequences of user actions

 

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Source and Medium
  • Campaign and Medium

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • location
  • device
  • ad preference

 

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • a – Every time a user adds an item to an online shopping cart
  • b – Every time a user clicks a video on a website
  • c – Every time a user searches on a website
  • d – Every time a user loads a webpage with embedded tracking code

 

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Google Ads campaigns
  • Autotagged campaigns
  • Email campaigns

 

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • a – Custom Include filter with field “Page Title” and pattern “back to school”
  • b – Custom Include filter with field “Campaign Name” and pattern “back to school”
  • c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

 

What scope applies to Custom Metrics?

  • Customer
  • Session
  • Hit
  • User

 

What report compares metrics based on user acquisition date over a series of weeks?

  • User Explorer
  • Active Users
  • Users Flow
  • Cohort Analysis

 

The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

 

What data does Google Analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Purchase amount
  • Personally identifable information

 

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video
  • Users who are female and have children

 

Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE

 

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • All of the above
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected

 

Which reports require the activation of Advertising Features?

  • Geo reports
  • Cohort Analysis reports
  • Real-time reports
  • Demographics and Interests reports

 

When does the tracking code send an event hit to Google Analytics?

  • Every time a user performs an action with pageview tracking implemented
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking implemented
  • Every time a user makes a reservation

 

Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE

 


 

 

 

 

To increase the speed at which Google Analytics compiles reports, what action could be taken?

By

To increase the speed at which Google Analytics compiles reports, what action could be taken?

 

  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

 

Explanation:

 

At the top of the report, below the date range selector, select Faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.

Read more here: https://support.google.com/analytics/answer/1733979

 

 

What is a “dimension” in Google Analytics?

By

What is a “dimension” in Google Analytics?

 

  • A comparison of data between two date ranges.
  • A report that offers information about your audience.
  • An attribute of a data set that can be organized for better analysis
  • The total amount of revenue a business has made in a given date range.

 

Explanation:

 

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Read more here: https://support.google.com/analytics/answer/1033861

 

What is the “Bounce Rate” in Google Analytics?

By

What is the “Bounce Rate” in Google Analytics?

 

Percentage of visits when a user landed on a website and exited without any interactions
Percentage of sessions in which a user exits from a homepage
Number of times users returned to a website in a given time period
Percentage of total site exits

 

or

 

  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits

 

Explanation:

 

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Read more here: https://support.google.com/analytics/answer/1009409

 

What feature would be used to collect how many times users downloaded a product catalog?

By

What feature would be used to collect how many times users downloaded a product catalog?

 

  • Custom Dimension
  • Event Tracking
  • Calculated Metrics
  • Custom Report

 

Explanation:

 

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

Read more here: https://support.google.com/analytics/answer/1033068

 

To collect how many times users downloaded a product catalog, what would you set up ?

By

To collect how many times users downloaded a product catalog, what would you set up ?

 

  • Calculated Metrics

 

  • Event Tracking

 

  • Custom Report

 

  • Custom Dimension

 

Explanation:

 

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

Read more here: https://support.google.com/analytics/answer/1033068

 

When will the Analytics tracking code send a pageview hit to Google Analytics?

By

When will the Analytics tracking code send a pageview hit to Google Analytics?

 

  • Every time a user searches on a website
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website

 

Explanation:

 

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.
Read more here: https://support.google.com/analytics/answer/1257084#pageviews_vs_unique_views

 

DMCA.com Protection Status