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Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked
The questions and answers of Google Digital Garage, Google Digital Skills and Google Digital Unlocked and others are the same.
Please note that this file contains answers to Google Garage Quizzes of all 26 topics.
As you probably know, to access the Final Digital Garage Certification Exam you need to pass all 26 topics. With this file, you can do it very quickly, as all Q&A are listed in the same order.
In contrary to quizzes, during the Final Exam questions are always in random order. More precisely, topics are in the same order, but questions within topics are in random order. Also, there are 117 known questions and during the final exam, you get only 40 questions randomly.
Check Your Knowledge Answers:
Module 1 Lesson 1 Intro To The Digital Garage
Module 1 Lesson 2 Your Digital Opportunity
Module 2 Lesson 1 Your Online Goals
Q.1
Module 2 Lesson 2 Building Your Online Presence
Q.1 – Gather Customer Feedback
Q.2 – Tell customers about the extended opening hours
Q.3 – Show customers Hamish’s latest hair looks
Q.4 – Help local customers find the new salon
Module 2 Lesson 3 Marketing Your Online Presence
Module 2 Lesson 4 Analyse And Adapt
(1) Show which pages of a website are popular.
(2) Log which items of the website are clicked on.
(3) List which parts of the website a user doesn’t like.
(4) Identify where in the world visitors are logging on from.
Module 3 Lesson 1 Choosing Your Online Presence
Module 3 Lesson 2 How Websites Work
Q.1 – An IP address is made up of a string of numbers that can be located by any device connected to the internet.
Q.2 – A browser figures out where online content is hosted and displays it to the user.
Q.3 – Every website is hosted on a server.
Q.4 – When users navigate to a website it is known as ‘hosting’.
Module 3 Lesson 3 Key Website Ingredients
Module 3 Lesson 4 Websites And Your Business Goals
Module 3 Lesson 5 Make Your Website Easy To Use
Module 3 Lesson 6 Website Design Do’s And Don’ts
The Correct Order is:
Module 4 Lesson 1 The Benefits Of An Online Strategy
Q.1 – What should his first step be?
Q.2 – What should his second step be?
Q.3 – What should his third step be?
Module 4 Lesson 2 Taking A Business Online
Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience
Q.2 – He should sell at a cheaper price on the website to attract more customers
Q.3 – He should identify his various online and offline audiences, and how best to engage them
Q.4 – He should consider paid online advertising as the sole means of promoting his business online
Module 4 Lesson 3 Understanding Customer Behaviour
Module 4 Lesson 4 How To Stand Out From The Competition
Module 4 Lesson 5 Using Goals To Improve Business Performance
Module 5 Lesson 1 Search Engine Basics
Module 5 Lesson 2 How Search Engines Work
Module 5 Lesson 3 How Search Engines See The Web
Module 5 Lesson 4 Organic Search Explained
Module 5 Lesson 5 Paid Search Explained
Q.1 – Seth’s adverts are shown to people who are already interested in his type of business.
Q.2 – Seth will only be charged for advertising when his ad appears in the search results.
Q.3 – The paid search results are given a more prominent position on the search results page.
Q.4 – Seth will be charged for advertising only when someone clicks on his ad.
Module 5 Lesson 6 Google Search Console
Module 6 Lesson 1 Intro To Search Engine Optimisation(SEO)
Module 6 Lesson 2 The Importance Of An SEO Plan
The correct order is
Module 6 Lesson 3 The SEO Process
Module 6 Lesson 4 How To Choose Keywords
Module 6 Lesson 5 Setting Realistic SEO Goals
Module 7 Lesson 1 Making Your Web Pages Search Friendly
Q.1 – Click to Select Title
Q.2 – Click to select meta description
Module 7 Lesson 2 How Other Websites Can Work For You
Module 7 Lesson 3 Cross Borders With SEO
Module 8 Lesson 1 Introduction To Search Engine Marketing(SEM)
Module 8 Lesson 2 The SEM Auction
The correct order is
Module 8 Lesson 3 What Makes A Good Keyword
Module 8 Lesson 4 Make Your Ads Stand Out
Module 9 Lesson 1 Achieve Relevance With Good Structure
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
Module 9 Lesson 2 Get The Most From Your Keywords
Module 9 Lesson 3 Fine-Tune With Keyword Match Types
The correct order is
Module 9 Lesson 4 How To Know What’s Working And What Isn’t
Module 10 Lesson 1 Marketing To The Locals
Module 10 Lesson 2 The Power Of Local Directories
Module 11 Lesson 1 Using Digital To Advertise Locally
Module 11 Lesson 2 Reaching Locals On Their Mobiles
Module 11 Lesson 3 SEO For Local Businesses
Module 12 Lesson 1 Social Media Basics
Module 12 Lesson 2 The Right Social Media Sites For You
Q.1 – Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details
Q.2 – Loving these recent photos of the new range by my fantastic photographer friend Rae
Q.3 – So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?
Module 12 Lesson 3 Setting Your Goals For Social Media
Module 12 Lesson 4 Getting On Social Media
Module 13 Lesson 1 Your Long-Term Social Media Plan
The correct order is
Module 13 Lesson 2 Advertising On Social Media
Module 13 Lesson 3 Measuring Success In Social Media
Module 13 Lesson 4 Avoiding Social Media Pitfalls
Module 14 Lesson 1 The Evolution Of Mobile Devices
Module 14 Lesson 2 Understanding Mobile Web And Mobile Apps
Module 14 Lesson 3 Understanding Mobile Apps
Module 15 Lesson 1 Introduction For Advertising On Mobile
Module 15 Lesson 2 Search Campaigns For Mobile
Module 15 Lesson 3 Display Campaigns For Mobile
Module 15 Lesson 4 Social Media Campaigns For Mobile
Module 15 Lesson 5 Video For Mobile
Module 16 Lesson 1 Intro To Content Marketing
Q.1 – Could it help her find cheaper suppliers?
Q.2 – Could it help her develop a stronger brand identity?
Q.3 – Could it help her understand her customers’ shopping preferences?
Q.4 – Could it help her connect with the right audience?
Module 16 Lesson 2 Get To Know Your Online Customers
The correct order is:
Module 16 Lesson 3 Choosing The Right Format For Your Content
Module 16 Lesson 4 Writing For Online Audiences
Module 16 Lesson 5 Help Your Content Be Seen
She should do things in the following order:
Module 16 Lesson 6 Measuring Your Success In Content Marketing
Module 17 Lesson 1 Email Marketing Basics
Steph Runs An Online Pet Supplies Shop, And She Has Some Ideas About How Email Marketing Can Help Her Business. Two Of Her Ideas Are Correct And Two Are Not. Can You Weed Out The Wrong Ones?
(A) It’s a good way of keeping customers informed about products
(B) It helps customers talk to each other via email
(C) It will let me send info about dog-related products to customers who have dogs
(D) It lets customers email me if they have problems or questions
Module 17 Lesson 2 Your Email Marketing Options
Module 17 Lesson 3 Crafting Great Marketing Emails
Module 17 Lesson 4 Managing Successful Email Campaigns
Module 17 Lesson 5 Managing Measuring Success In Email Marketing
Module 18 Lesson 1 What Is Display Advertising?
Module 18 Lesson 2 Search Advertising Vs. Display Advertising
(1) Home Movie watchers
(2) Cinema-goers
Module 18 Lesson 3 The Ins And Outs Of Display Advertising
Module 19 Lesson 1 Making Display Ads Meet Your Goals
Module 19 Lesson 2 Understanding Ad Networks
Module 19 Lesson 3 How Retargeting Works
Module 20 Lesson 1 The Rise Of Online Video
Module 20 Lesson 2 How Video Fits Into Your Online Strategy
Module 20 Lesson 3 Creating Video Content Within Your Budget
The correct order for his To-Do list is:
Module 20 Lesson 4 Sharing And Promoting Your Videos
Module 20 Lesson 5 Advertising On Video Sharing Sites
Module 20 Lesson 6 Measuring Video Performance
Module 21 Lesson 1 What Is Web Analytics?
(1) Time spent on site
(2) Visitor’s device type
(3) Visitor’s location
(4) Signing up to the newsletter
Module 21 Lesson 2 Making Web Analytics Work For You
Module 21 Lesson 3 Tracking Specific Goals With Web Analytics
Module 22 Lesson 1 Web Analytics And Organic Search
Module 22 Lesson 2 Tools To Measure SEM
(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!
(478 clicks 6% conversion rate)
(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!
(830 clicks 2% conversion rate)
(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!
(630 clicks 4% conversion rate)
Module 22 Lesson 3 Breaking Down Your Data For Insights
Module 23 Lesson 1 Using Data To Understand Audiences
Module 23 Lesson 2 Understanding The Data Cycle
The correct order for the steps to follow is:
Module 23 Lesson 3 Creating Actionable Insights From Your Data
Here are the highlights of the data that was gathered:
Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?
Module 23 Lesson 4 Managing Numbers Using Spreadsheets
Module 23 Lesson 5 Presenting Data Effectively
Module 24 Lesson 1 Using E-Commerce To Sell
Module 24 Lesson 2 Taking Payments And Manage Orders
(1) Order management via a backend system
(2) Customer reviews pane
(3) Products browser
(4) Over-the-phone payments via a web-based calling system
Module 25 Lesson 1 Creating A Smooth E-Commerce Experience
(1) Customers access the shop a lot on mobile
(2) Customers want to find a specific product
(3) There are lots of website visits but no one is buying the products
(4) Repeat customers add products to their cart but are not checking out
Module 25 Lesson 2 Product Promoting And Merchandising
Module 25 Lesson 3 Retargeting For E-Commerce
Module 26 Lesson 1 Introduction To International Marketing And Export
Module 26 Lesson 2 Validating Your New Market
(1) High search traffic on vintage record terms from Portugal
(2) Low competition on search ads in Portugal
(3) People in Portugal are looking at his website
Module 26 Lesson 3 Being Understood Abroad
Module 26 Lesson 4 Advertise Across Borders
Module 26 Lesson 5 The Support Systems You Will Need
Module 26 Lesson 6 Helping Customers Abroad Buy Your Products
Module 26 Lesson 7 Delivering To Customers Across The Globe
Modules - 26 Topics :
Module 1
Module 2
Module 3
Module 4
Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy
To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups
It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers
Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels
Audience segmentation
Long-term projections
Financial viability
Board decisions
People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or services
Search engines are a big trend these days
Search engines guarantee new customers
Androids
Interns
Automatons
Bots
The date it was published
The number of images used
The total number of words
The title tag
Organic search results
The search results page
Business directories
Display advertising networks
How famous your brand name is
How cool your logo is
How long your business has been around
How relevant your ads are
It helps you increase your social media following
It helps you optimise your Google My Business listing
It helps you understand which keywords people are searching for on Google
It helps you run A/B tests on your home page
Colour scheme
Recycled content
Inspiring business name
Site popularity
Identifying your ad budget
Buying an analytics software
Setting up your presence on social media sites
Keyword research
Social media following
Bid value
Domain authority
Average number of visitors to the company's website
Long-hair keywords
Long-tail keywords
High-relevance keywords
Top-tail keywords
Increasing social media likes and follows
Increasing how many relevant people visit your website
Showing your website to as many people as possible
Being in first place in SERP for any keyword
How to Send Stuff Back
[Company Name's] Return Policy
Return Policy
Company Policies
Keep linking to them until they link to you
Send them emails until they link to you
Building relationships with similar sites
Products and delivery details in the correct currency
Time and dates written in the local format
Exchange rate information
Free giveaways for local customers
Pay-per-click advertising
Organic advertising
Search box marketing
One-click advertising
Bid
Relevance
Wit
Length
Auction
Website
Keyword
Advert
A call to action
A catchy headline
A close-up photo
A social media link
Increased cost for ad placements
Higher ad positions on the search results page
Higher cost per clicks on your ads
Ads that will ensure more purchases
Keywords with no association to your site
Keywords with a poor search volume
Keywords that are excluded from a campaign
Keywords that are typed incorrectly
Exact Match
Random Match
Direct match
Close match
How many transactions are completed on your site overall
How many people click on your SEM ad and end up browsing your site
How many people visiting your site from a search ad end up completing a purchase
How many customers your ad has converted into brand ambassadors
Translate your website into at least two more languages
Offer free phone support during business hours
Ensure you have good analytics on your website
Make sure your phone number, address and business hours are easy to find
"bike shop near me"
"bike shop in UK"
"local bicycle shop"
"bike shops"
Discounted pricing on your search advertising campaigns
Increased likelihood of being discovered through search engines
More mentions on social media platforms
Guaranteed sales to local customers
Business address, website, telephone numbers
Business name, business address, telephone numbers
Website, telephone numbers, email address
Business name, email address, website
Location details on the website, quality content and how mobile friendly the website is
Location details on the website, list of shops local to you and a contact form
Quality content, list of local suppliers and location details
Location GPS tags on photos, quality content and how mobile friendly the website is
Because local users tend to use their mobile devices when they're out of the house
Because mobiles will replace desktop computers
Because all online users browse on mobile devices these days
Because marketing for mobile is more cost effective
Adding relevant content that highlights the location of your business
Including your address on your Twitter account
Optimising your site for desktop devices only
Adding a list of shops local to you on your website
Attract new audiences
Build a good reputation with customers
Meet sales goals
Increase traffic to their website
The biggest reputation
The most expected engagement
A relevant audience
The most users
Acquire genuine reviews on products
Drive more traffic to your store
Develop one-way communication with customers
Mimic your competition's approach
Details about the CEO
Link to a local listing site you're on
Description of the business
Cost of products and services
A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content
A list of friends who can post on the accounts
Increase your email marketing campaigns
Ask people to share your content to their networks
Use paid promotion to reach new audiences
Put links to your social on your website
Whether the campaign was more successful than your competitors
Whether the visitors liked the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing
2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner
Spending too much time reviewing social media analytics
Redesign your website colour scheme
Optimise your site
Create a mobile app
Shorten your website content
Your visitors can manually adjust the size of your website
Your website will adapt to suit whichever device it is being viewed on
Your customers can provide feedback on the design of your site
Your website will respond to clicks faster
Short content and fewer images
Performance and usability
Usability and short content
Less video content
Text messages
Pull notifications
Push notifications
Email notifications
Long tail keywords
Shorter keywords and phrases
Longer keywords and phrases
Exact match keywords
The business has a mobile app instead of a website
The site include business phone numbers
The site works on different mobile devices
The site does not include any videos so it loads quickly
People's names
People's address
People's pet names
People's relationship status
Videos are entertaining, long and include a CTA
Videos are relevant, short and include a CTA
Videos are relevant, long and include a URL
Videos are short, informative and include a phone number
Creating and posting content ad-hoc when you have the time
The creation of time-sensitive content that can be published through various channels
Regularly emailing customers with news about a business’s products or services
The creation and promotion of online materials with the goal of increasing interest in a product or service
Marketing channels
Demographics
Audience segmentation
Group dynamics
Humour
Please
Surprise
Educate
Online readers have a reduced attention span, due to being flooded with information
Certain blogging platforms have a limit on the word count you can publish
Online readers only like to engage with long-form pieces of content
Online audiences are typically younger, so the language used needs to reflect this
Creating a content calendar
Designing illustrations to support content
Segmenting your audience
Identifying social media influencers
Session duration
Page views
Referral traffic
Unique page views
A collection of email templates
A 'Contact Us' form
A way to collect people's email addresses
A set budget
Personalised, custom templates
A free list of email addresses you can target
A feature allowing users to unsubscribe from your emails
Automation of your search ad campaigns
Run an A/B test on your subject line to determine which one works best
Send the same generic and simple message to your entire contact database
Include enough content in the email so there is no need for them to click away to read further elsewhere
Only include a call-to-action on the landing page you're linking to in the email
Redesign your website
Change the colour of the buttons inside your email
Send your emails to more contacts
Adjust the subject line of your email
There's no need to use sponsored ads within your email marketing
There's no need for analytics when it comes to email marketing
You need to include personal contact details
You can use any imagery, despite copyright
People who use ad-blockers and are interested in your subject
People who haven't read your blog before but are interested in your subject
Only people who have read your blog previously
Only people interested in films and movies
Audio
Video
Text
Images
Only on search engines
Only on websites
On search engines and websites
On websites and social media
People with specific names
People who speak different languages
People who already own specific products
People with a specific address
It guarantees more visitors to your site
It guarantees increased sales
It drives traffic to your website
It improves your ranking in search engines
The number of sales you make from the ad
The cost of each ad you publish
The cost of creating the ad
A prediction of sales you can make from your ad
You always need to contact the owner of the website to buy ads on their page
The network provides data on the click-through-rate
The network provides names of the people who click your ad
The network will continue to show your ad for 7 days once your budget has expired
Retargeting with a display ad encouraging newsletter sign-up
Redesigning your website
Creating a Facebook page for your business
Retargeting with a display ad that has a discount coupon
Sourcing keywords
Defining your audience
Writing content
Setting a call to action
Setting up live streams of the business's physical shop on their website
Publishing a how-to video on their website
Producing sale campaign videos
Sharing personal vlogs
Content that will go viral
A channel to engage with customers
A variety of different brand perceptions
An online following and fanbase
An agency, professional crew and equipment
Creativity, lots of experience and a large budget
Creativity, planning and any budget
Creativity, planning and high-quality equipment
Increase word of mouth referrals
Engage and grow your audience
Guarantee sales of your product or service
Lower the cost of developing content
This isn't possible
Advertise on other people's videos
Use images with a call to action instead
Share other people's videos
Consider removing the video from the platform
Consider re-shooting your video based on comments
Consider updating your preview images, video titles or descriptions
Consider asking people to watch the whole video in the description
What time of day your website gets the most traffic
How many mentions or likes you get on social media
How well your competitor's ad campaigns are doing
The email addresses of visitors to your landing pages
Previous and current customers
Current and future customers
Previous and future customers
Offline and online customers
How long people spend on your 'How To Find Us' page
Which day of the week is most popular for bookings
Whether your funny Tweet goes viral
How many people visiting your site book a room with you
Their contact details, their behaviour and their operating system
Their location, type of device they're using and pages visited
Their location, type of device they're using and contact details
Their interests, when they delete their browser cookies and their location
Try a different search engine
Tweak the ad's copy and analyse the results
Hire a professional ad agency
Delete the ad and try again
Site search
Acquisition
Behaviour
Search Console
Quantitative
Qualitative
Holistic
Customer
It helps you make the most of the data collected from marketing activities
It helps you evaluate your competition
It provides information about what users like about your website
It presents collected data in a visually appealing way
'Why'
'How'
'When'
'Who'
Vast quantities of data can be stored, sorted and analysed quickly
Data can only be accessed when all users are online
Valuable customer and market insights can be delivered quickly
Spreadsheets are the only way to collect data and extrapolate results
Bar chart
Pie chart
Table
Heat map
Previous versions of the product
Links to other suppliers
Reviews of the product
Price comparisons
More relaxed checkout procedure
Low operational costs
Minimal interaction required with the customer
Segmentation of audiences
It collects the addresses of your online store visitors
It provides a backend system with order management
It provides a quicker checkout process than a physical store
It allows you to feature more sales and discounts than a physical store
Second-party payment processing
Third-party payment processing
External payment processing
Internal payment processing
Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
A specific product is not selling much compared to your other products
You get a lot of questions about your return policy
People are having trouble using a promo code for a current sale
Running an ad for your products
Adding a way for customers to filter your products
Displaying very specific, featured products on your home page
Cross-selling products in the checkout process
Retargeting ads are visible to people who haven't been on your website yet
Once a user visits your site, the code drops an anonymous browser cookie
Once your customer purchases, you can not turn off the retargeting ad
Retargeting will always drive customers to your site
Google translate
Native speakers
Translation software
Language guide
Translation software
Keyword planning tools
Interviews with people from that country
A range of search ads in different countries
Have a 'translate' button that pulls a translation from an external provider
Translate your content with consideration to particular words and phrases
Translate your content directly, word for word
Localise the name of the business owners
Email marketing
Print advertising
Retargeting advertising
Search advertising
Hire an agency to translate its website into the local language
Open a new office in the capital city
Determine its ability to deliver products and review all tax and legal information
Invest in major ad campaigns to raise brand awareness
Debit cards
Credit cards
Paypal or Worldpay
Bank transfers
What times of the day international shoppers are online
The legal and tax considerations in that market
Which social channels are popular in that market
Which couriers offer the cheapest services for global shipping
Final exam :
Total number of questions 40
Required to pass : 32 questions (80%)
Take a business online
A Planning a budget
B Developing a plan
C Optimising a website
D Defining a customer base
A What your customers are doing on your website
B Where your customers have come from before visiting your website
C Where your customers go after leaving your website
D What your customers are looking for on your website
A Numbers and letters
B Numbers
C Letters
D Letters and symbols
A In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink
A They are seen by everyone
B They have higher click-through rate
C They can come in many different formats
D They don't cost too much to set up
A Call the customer when there is an offer they'd enjoy
B See where their customers are and monitor their shopping behaviours
C Send them offers when they enter a certain geographical area
D Add items to their in-app basket that you think they'd like
A It will show you where your audience comes from
B It will list which pages your audience does not like
C It will show where your customers go after they've left your site
D It will show you why your audience visit your site
A Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol
A Technology
B Cost
C Scope
D How long you’ve been in business
A The order your products will appear on the site
B What you want your customers to do on the site
C How customers will interact with the site
D What your customers want to see on the site
A It manages your website
B It hosts your website
C It promotes your website
D It secures your website
A It can enable you to offer discounts that compete directly with your competitors' pricing
B It can identify how your offering is different in comparison to your competitors
C It can give you deeper insight into the market and their approach
D It can reveal which additional regions you could be operating in so that you can grow your business
· A Shopping bags
· B Blog content
· C YouTube
· D Social media
A Understand the target audience
B Change your mission statement to match the goals
C Create goals and identify a USP
D Define and segment your audiences
A The consideration phase, when customers start to research potential products to buy
B The finance stage, when customers think about their budgets
C The action stage, the moment when customers commit and purchase your product
D The sharing stage, when customers share images and feedback on your products
Make it easy for people to find a business on the web
A Place them well within your text
B Make them eye-catching
C Put branding on them
D Give them descriptive names
A To see personal data about the person who bought from you
B To understand what is working and what is not
C To increase your budget to get more traffic
D To advertise internationally more easily
A Increasing the bid for the keywords you are targeting
B Increasing the relevance of the keywords, ads, and landing page
C Adding lots of keywords to the campaign to get more traffic
D Continually changing the ad copy
A Reach out to potential customers actively looking for your product or service
B Create different types of ad formats to show to potential customers
C Target people based on their interests and habits
D SEM is a lot cheaper than any other advertising medium
A Choosing what images to put on your website
B Reserving all the social profiles that you will be using for the business
C Finding people who will link back to your website
D Keyword Research
· A Outrank lots of larger, more established companies
· B Find more opportunities
· C See more traffic than short tail keywords
· D Perform better on social media
· A If potential customers can access your web pages
· B If Google can view your web pages
· C How people interacts with your website
· D What information Google records about your site
A Pay people to link back to your site
B Write some great content they will find useful
C Ensure your staff link back to your site
D Link to them first, regardless of whether they have anything interesting on their site
A How long the content on the page is
B If you mention keywords over 50 times in a short piece of content
C Unique, engaging, relevant content
D Where you are in the world when adding content to your site
A Search phrase
B Search term
C Search query
D Search word
A index
B crawl
C investigate
D rank
A Listing
B Crawling
C Indexing
D Ranking
A When you write a new blog post
B When you have a sale or promotion
C When you add a new service or product
D When you employ new staff
A Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an ad budget
A To position websites based on how popular they are
B To display websites in a random order to increase site traffic
C To ensure every business gets an equal number of site visits
D To help the user find the most relevant answer to their query
A Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
A They are hidden messages that have no bearing on search engines
B They are the on-page content that appears on your homepage, telling search engines what you do
C They are automatically generated and help websites rank within search engines
D They are embedded messages that help the search engine determine what’s on the page
A The quantity of links is important, not the quality
B The quality of links is important, not the quantity
C Links hidden within code on sites improves your SEO performance
D Links hidden within images on sites improves your SEO performance
A It will help the ad stand out and encourage people to click it
B It will guarantee the ad appears at the top of the search results
C It will increase the amount of users across your entire website
D It can increase the quality score of your ad
A relevance
B conversion
C clicks
D importance
A Drive more traffic to your website
B Target more people in different areas of the world
C Ensure people see relevant ads that relate to their search query
D Stop using negative keywords
A prevent
B secure
C increase the chance of
D decrease the chance of
A Alongside them
B Below them
C On the next page after them
D Above them
A Quotation marks
B Apostrophes
C Italics
D Square brackets
A Website's homepage
B Order confirmation page
C Order form page
D Contact us page
· A Helps your website stand out from the competition
· B Allows you to input lots of keywords so that you appear for all of them
· C Provides search engines with more consistent and clear information about what's on the website
· D Allows you to place sales promotion offers within the search results
· A when your ad appears within the search results
· B when a conversion happens on your website
· C when your ad is clicked by someone
· D when someone stays on your website for more than 2 minutes
· A Portrait photographer London
· B London photographer
· C London portrait photographer
· D Photographers in London
Reach more people locally, on social media, or on mobile
A Business name, address, phone number
B Personal name, business name, postcode
C Name, PO box, freephone number
D Business name, CEO, company registration number
A Optimised for different devices
B Visually engaging
C Full of relevant information
D Text heavy
A A business that operates from a specific geographic location
B A business that is within a 5km radius from the customer
C A business that has existed within a community for more than 5 years
D A business that only provides a service based product
A Site speed and usability
B Keywords and metadata
C Image size and navigation
D Site speed and visual appearance
A Short, technical, include a call to action
B Relevant, short, entertaining
C Short, entertaining, include a call to action
D Short, relevant, include a call to action
A Paid
B Owned
C Earned
D Published
A Content scheduling tools
B Audience profiling tools
C Social media analytic tools
D Website analytic tools
A People on niche platforms are more likely to engage with you
B Your content will be put in front of specific audiences
C Your content will be seen by a mix of different people, gaining more views and likes
D It enhances your brand to be seen on more specific social media platforms
A prioritise
B highlight
C hide
D promote
A Stern & Serious
B Serious & Honest
C Fun & Inviting
D Engaging & Inviting
A Local Search
B Geo search
C Mobile search
D Organic search
· A Research competitors
· B Create a listing
· C Create an ad
· D Post a link
· A People trust local businesses on social media
· B You can target ads to a specific local audience
· C You can make video ads promoting the area
· D People use social media more than they use search engines
· A It can improve sales by directing more traffic to your website
· B It can enable a business to create a bank of content, which can be reused to create ads
· C It helps a company identify its biggest competitors
· D It provides you with another channel to push sales and promotional messages to customers on a regular basis
A Your social media links
B An interactive map
C Your physical location details
D Business registration number
A People use their phones while they are on the go
B Ads are smaller in mobile devices and therefore cheaper
C People prefer to receive adverts on their mobile
D Everyone has a mobile phone
A Everyone uses search engines
B You can target ads to a specific geographic area
C You can target ads to specific genders
D Search ads are cheaper than display adverts
A Increase staff morale
B Increase audience engagement
C Increase customer satisfaction
D Increase overall profit
A Writing engaging online copy
B Keeping the target audience in mind
C Understanding the user journey
D Being consistent in your approach to copy
A Ask your audience what they search for when looking for similar products
B Use the Google Keyword research tool or Bing Keyword research tool
C Use a tool to harvest the keywords your competitors are using
D Use all the usual keywords from your website in your advertising account
A Answer The Public
B AdWords Editor
C Facebook business manager
D SEM Rush
A A scaled design
B A visual design
C A responsive design
D An integrated design
A Your audience's data
B Your audience's interests
C You audience's available income
D Your audience's offline behaviour
A You can share offers and discounts exclusively to your following
B You can share blogs from other businesses to cover more than what you do
C You can share honest reviews about your product or service
D You can connect with customers at any time of the day
A Apps allow you to send push notifications
B Apps are easy to access on the app store
C Apps generally work on more mobile devices
D Apps allow you to collate more data on your customers
A Paid advertising
B Pay for followers
C Follow all of your competitors' followers
D Overuse hashtags
A Compare follower numbers across platforms
B Use online analytics tools to measure engagement
C See what competitor businesses are using
D Ask friends and family which platforms they use
A The visitor's time navigating your site
B The visitor's experience on your site
C The visitor's general time on your site
D The vistior's purpose when on your site
A it allows you to target people who have ad blockers enabled
B it can be seen by people who aren't logged into their accounts
C it allows you to target people based on their likes and interests
D it doesn't cost too much to spread your ads far
A Personalising content to make each customer feel important, taking into account available data about each individual customer.
B Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
C Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
D Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
A % of people that made a purchase after receiving the email
B % of people that opened the email out of the total recipients
C % of people who clicked on a link in the email out of the total recipients
D % of people who were sent the email against the total number of conversions made
A A way to get free traffic to your site
B A directory of lots of websites that sell the same products as you do
C An online store of images you can use within your content
D A platform allowing the advertiser to advertise on websites within the network
A A/B testing means you can split your contacts alphabetically
B A/B testing means you send the same email twice to the same people
C A/B testing means splitting your audience and sending each of them a different variation of your email
D A/B testing means it is spell checked and proofed, prior to hitting send
A You can reuse the same template
B They are always free
C You can duplicate the design of your website
D Templates work better on mobile
A The amount of links contained in the email
B The number of images in your email
C The opportunity for customers to opt-out
D The subject line of the email
· A Tag them in posts
· B Use hashtags
· C Make them funny
· D Use subtitles
A Share videos across all of your digital marketing tools
B Pick one primary place to share your video content
C Trust word-of-mouth to drive traffic to your videos
D Send out a postcard to relevant mailing lists
A Search ads are more likely to be clicked on
B Search advertising is cheaper than display advertising
C Search advertising allows ads to be created in multiple formats
D Search advertising is shown to customers who are searching for your specific terms
A Search Engine Optimisation
B Banner advertising
C Display advertising
D Webpage advertising
A A targeting option for publishers
B A marketplace between online publishers and advertisers
C A payments system for online ad campaigns
D A targeting option for advertisers
A To help determine the best way to collate customer data
B To help determine the performance and allow for optimisation
C To help determine where your budget will be spent
D To help determine the performance of your competition
A Change the colours to be more eye-catching
B Change how much your branding is shown in the video
C Update the description to tell people more about the video
D Delete the video and try again with edited content
A Advertising on other people's videos
B Commenting on other people's videos
C Sharing other people's videos
D Interacting with other people's videos
A Promotions and special offers
B Personalised messages
C Location specific information
D Product shots and detailed information
A Display advertising is cheaper than search advertising
B Appearing on relevant websites offering advertising space
C Ads can appear at the top of search engine results pages
D Display ads are more likely to be clicked on
A The exact location of your ad on a particular page of a website
B The size and position of your ad
C The exact location of your ad on search engine results pages
D The position of text within your ad
A Target users, based on the specific actions they take on your site
B Target people, based on their likes and interests
C Appear higher within the search results
D Target people before they come to your website
A Search advertising
B Reacquiring
C Readvertising
D Retargeting
A pay less per click than standard SEM ads
B show ads to people before they visit your website
C show ads to people after they visit your website
D display a pop up on your website when people visit it
A Shooting as much as you can and culling it later
B Finding editing software
C Finding equipment to use
D Planning your content
A Make the content really interesting
B Give detailed descriptions of its content
C Clearly brand your videos
D Include calls to action within the videos
Track and measure web traffic
A Browser users use to access your site
B Unique visitors to your site
C Time users spend on your site
D Number of pages viewed per visit
A The act of a user coming from a certain geographical location
B The act of a user spending a certain amount of time on the site
C The act of a user meeting a specific metric
D The act of a user completing a goal
· A An interactive computer application for the organisation, analysis and storage of data
· B A static collection of related data tables that can be queried to locate specific fields
· C A tool for storing large amounts of numerical data, but not text-based data
· D A digital balance sheet to keep track of financial transactions
A Bid higher within your SEM advertising account
B Find insights that can help you identify where to make improvements
C Build better social media profiles
D Run advertising in other countries around the world
A It can help you make informed decisions and improve online performance
B Digital data is always 100% accurate
C Digital data allows you to save money on offline analytics
D Using digital data allows you to automatically reach more customers
A What websites users visit after leaving your website
B How you currently rank in search engines
C How people interact with your website
D How people interact with your competitors' websites
A The device users access the site with
B The time a user spends on the site
C The browser a user uses to visit the site
D The geographical location of the user
A Set up advertising accounts to drive continuous improvement
B Understand users behaviour and improve the effectiveness of your digital marketing efforts
C Interact with customers on your website to increase conversion
D Predict your users next move based on previous data
A Conversion
B Clocking
C Metric
D Dimension
A Conversion
B Dimension
C Access
D Metric
A Partition
B Sample
C Segment
D Extract
A Organic keywords
B Social media ads
C Paid keywords
D Directories
A Show all the information available, to give your audience as much context as possible
B Tailor your approach to your audience in order to tell a better story
C Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
D Present all information in the same way because everyone interprets things similarly
A Vast quantities of data will take a long time to process
B Large amounts of data are harder to store online
C The right information, at the right time, is more valuable
D Spreadsheets have a limit on the amount of information they can store
Sell products or services online
A Use images direct from the internet to ensure accurate file size
B Use images direct from the original manufacturer
C Ensure images are of a high quality
D Use detailed descriptions instead of images to help search engines
A Stock control
B Integrated invoicing
C The ability to track shipping
D Automated complaints process system
A send multiple follow up emails once a purchase has been made
B show them remarketing ads with a variety of products
C provide the customer with relevant suggested purchases
D include a pop up on your website that they have to action before continuing
A price
B hierarchical
C a constantly changing
D alphabetical
A Build an online store with an integrated payment system
B Set up a web-based money transfer software like PayPal
C Invest in a new website platform
D Use other platforms such as eBay or Etsy
A SEM advertising
B Social advertising
C Retargeting
D Email campaigns
A For different devices, navigation & search
B For different devices & social media profiles
C For email templates & social media profiles
D For navigation, search & video campaigns
Take a business global
A use online tools to help you understand where there’s a strong demand for your products
B move the whole business to that country
C replicate your current business in as many countries as possible
D buy new domains for the country
A accessible | supply chain | legal
B affordable | supply chain | language
C exciting | customers needs | currency
D affordable | customer needs | legal
A Treat all social media channels the same
B Use popular phrases and memes for that area
C Analyse platforms popular in that area
D Not advertise at all, as other countries don't like social advertising
A Translated by an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, and not translated
Matt’s Getting Ready To Sell His Vintage Records To Portuguese Customers Online. But There’s One Unhelpful Task On His To-Do List. Can You Cross It Out For Him?
Matt’s Found Out That Portugal Has Fast Internet Speeds, Which Is Great For Accessing His Website. What Things Will Matt Definitely Need To Do Now He Has Customers In A New Market?
Portugal Seems Like A Good Market For Matt To Move Into. He’s Looked Into The Legal Requirements Of Trading Records In Portugal And Is Pleased To Find There Aren’t Any. But What Other Financial Or Regulatory Requirements Should He Check?
Matt’s Chosen His Market, Now It’s Time To Find New Customers. He Has A Few Ideas, But Not All Of Them Will Reach His Portuguese Audience. Can You Help Him Choose His Best Advertising Ideas?
Matt Needs To Make Sure His Website Is Suitable For His Portuguese Customers. He’s Made A List Of Translation And Localisation Tasks. Which Items On His List Relate To Localisation?
Matt Has Found Out There’s A Growing Market For Vintage Records In Portugal. He Now Needs To Identify Insights On His New Audience Using A Variety Of Tools. Can You Help Him Match The Correct Tool With Its Corresponding Insight?
(1) High search traffic on vintage record terms from Portugal
(2) Low competition on search ads in Portugal
(3) People in Portugal are looking at his website
