Search Ads 360 Certification Exam Answers - Category

Search Ads 360 Certification Exam Answers

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

The knowledge tested in this exam typically aligns with the following roles:

• Paid Search Director
• Paid Search Manager
• Paid Search Supervisor
• Paid Search Analyst

 

50 questions

You will have 60 minutes to complete the exam.

A score of 80% or higher is required to pass the exam.

https://academy.exceedlms.com/student/path/8639

 

 

 

Which two user types can activate the conversion API? (select two)

Agency manager

Advertiser manager

Advertiser user

Agency user

 

What happens when an engine is paused?

Syncs are paused from the engine

Active campaigns are paused

All campaigns are paused

Ad groups and keywords are paused

 

Which two segments CANNOT be applied to reporting data? (select two)

Select All Correct Responses

Business data

Attribution model

User ID

Device type

 

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

Select All Correct Responses

Bulksheets

Search Ads 360 API

Campaign Manager API

Google Ads API

 

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

• 2 hours
• 8 hours
• 6 hours
• 4 hours

 

What type of bid strategy is supported by the forecasting tool?

• Max clicks
• Conversions or Revenue
• Position
• Rules

 

Which three landing page tests are available in Search Ads 360? (select three)

Select All Correct Responses

• Segment landing page test
• All devices landing page test
• Desktop landing page testMobile landing page test

 

In what order should new entities be created (assuming no campaigns already exist)?

• Keyword > Ad Group > Campaign
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign
• Keyword > Campaign > Ad Group

 

What could prevent Inventory Management from making changes to a campaign?

• Edits to ad rotation settings
• Manual edits to campaign name or status
• Edits to campaign bids or bid strategies
• Manual edits to keyword URL templates

 

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Select All Correct Responses

Remove user access to an agency’s advertisers

Edit all advertisers within an agency

Edit advertiser components

Edit advertiser settings

 

When a reporting view is saved, who has access to the view?

All users within that advertiser

No users within that advertiser

Select users within that advertiser

Only users with edit access within that advertiser

 

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Search Ads 360

Display & Video 360

Each product uses separate currencies

Campaign Manager

 

What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using bulksheets

Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Set up Custom Floodlight Variable using the relevant engine frontend

Set up Custom Floodlight Variable as a metric

 

Which two filters are available in the change history report? (select two)

Creation date

Change Type

Geo

Campaign

 

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The advertiser's timezone

The engine's timezones

Campaign Manager's timezone

Greenwich Mean Time (GMT)

 

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

GCLID

Keyword

Campaign ID

Match Type

 

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Billing currency

Engine's currency

Ad group's currency

Advertiser's currency

 

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Select All Correct Responses

Max CPA

Impression share

Profit

Position

 

What setting should be applied to a Floodlight tag passing offline conversion data?

Primary source is offline

Dynamic tag

Image tag only

Primary source is retail

 

Which three frequencies can be scheduled for reports? (select three)

Select All Correct Responses

Monthly

Daily

Weekly

Hourly

 

Data Exclusion events exclude data for a minimum of how many hours?

8 hours

4 hours

24 hours

2 hours

 

What are two key differentiators in functionality between labels and business data?

Select All Correct Responses

Ability to pause biddable items

Ability to attach a business calendar

Ability to report at the campaign level

Ability to pivot metrics within Search Ads 360

 

What Floodlight tag measures purchases and revenue on a website?

Counter

Revenue

Transaction

Action

 

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Display & Video 360

Search Ads 360

Campaign Manager

Each product uses separate time zones

 

At which three levels can automated rules be set up? (select three)

Select All Correct Responses

Agency

Engines

Keywords

Campaigns

 

Which two types of campaigns do bid strategy opportunities analyze? (select two)

Google Ads App campaigns

Gemini manual campaigns

Bing Ads manual campaigns

Google Ads manual campaigns

 

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Data-Driven

Last paid search interaction

First interaction

Position-based

 

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups

Keywords / Product Groups

Campaigns

Agency

 

Which level's settings CANNOT be edited with bulksheets? (select two)

Advertiser

Ad Group

Network

Campaign

 

Bulksheets can be used to complete which two tasks? (select two)

Select All Correct Responses

Generate formula columns in bulk

Upload offline conversions

Upload custom Floodlight variable data

Create labels

 

Which three modifiers can be automated by a bid strategy? (select three)

Select All Correct Responses

Mobile bid adjustments

Location target bid adjustments

Search impression share bid adjustments

Remarketing target bid adjustments

 

What does it mean when the "Stop sync" button is greyed out?

The engine account is paused.

The sync is complete

The engine type is "Other.

The sync is applying updates.

 

Which two types of goals can be targeted in Bid Strategies? (select two)

Select All Correct Responses

Business data

Conversion

Profit Margin

Revenue

 

Which three changes can a user set up using scheduled edits? (select three)

Select All Correct Responses

Lower bids on keywords during weekends

Raise bids on keywords every Monday at 7am

Activate a new bid strategy

Activate ads or keywords at a specific time

 

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Select All Correct Responses

Increase bidding portfolio by 2 new keywords

Decrease bidding portfolio by 1 low-performing keyword

Decrease CPA target of bid strategy 60%

Decrease maximum bid in the bid strategy setting 40%

 

What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

 

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Set up a Custom Dimension in Google Analytics

Set up a custom Floodlight variable as a dimension in Search Ads 360

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager

 

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Bulksheets

Campaign Manager API

Search Ads 360 API

Custom Variables

 

What conversion data can be uploaded using bulksheets?

Google Analytics goal data

Custom Floodlight variable data

Google Ads conversions data

Offline conversion data

 

What level should be used to evaluate performance of a bid strategy?

Individual campaign

Individual keyword

Individual ad

Bid strategy

 

Which three engines are supported by the Search Ads 360 API? (select three)

Select All Correct Responses

Ask.com

Bing

Gemini

Google Ads

 

Which two conversion sources can be reported in custom columns? (select two)

Select All Correct Responses

Floodligh

Bing Conversion Trackers

Gemini Conversion Trackers

Google Ads Conversion Trackers

 

Which three requirements must be met to run a successful ad copy test? (select three)

Ads must only include one ad copy test at a time

All keywords and engines must be paused

Each ad must contain only one landing page URL

Minimum number of required impressions for each ad group

 

Which two column categories appear in formula columns? (select two)

Select All Correct Responses

Conversion metrics

Search impr share

Engine metrics

Creation time

 

What feature may be used to report on a specific Floodlight conversion?

Custom Column

Custom Dimension

Business data

Custom Metric

 

Which two conversion sources can be selected in bid strategies? (select two)

Select All Correct Responses

Google Tag Manager goals

Floodlight

Google Analytics

Bing Universal Event Tracking

 

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Business data

Landing page test

Placeholder keyword

Rules

 

What occurs when auto-tagging is enabled?

A label is added to all Google Ads campaigns

A Google click ID is appended to all landing page URLs

A scheduled edit is created for all Google Ads campaigns

A Google Click ID is reported in the budget pacing report

 

What feature may be used to edit custom Floodlight variable data?

Search Ads 360 API

Google Ads API

Text Editor

Bulksheets

 

Which two types of uploads can be made through an sFTP endpoint? (select two)

Select All Correct Responses

Conversions

Inventory management feeds

Bulksheets

Google Search history

 

What function do ValueTrack parameters perform?

Create custom date segmentation

Dynamically insert information

Track additional conversion types

Automatically sync to Google Tag Manager

 

At which two levels can URL Templates be set up? (select two)

Select All Correct Responses

Advertiser

Campaigns

Agency

Engine

 

What step would be taken to check if an inventory management template has created any entities?

Apply an "Inventory template ID" filter

Create an Executive Report with no filters

Filter for errors in the reporting dashboard

Check the template's progress bar

 

What metrics estimate conversions that measure user behavior across devices and environments?

clicks

Cross-environment metrics

visits

cost

 

What two Floodlight activity group types can be set up? (select two)

Metric

Counter

Dimension

Sales

 

Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini

Bing Ads

Social

adMarketplace

 

What is the default attribution model for Floodlight?

First Click

Last Click

Last Impression

First interaction

 

At which three levels can bid strategies be applied? (select three)

Ad group

Keyword

Campaign

Agency

 

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

2 weeks

1 week

3-4 weeks

3 months

 

Which three URLs are involved in a landing page test? (select three)

Select All Correct Responses

Original

Control

Experiment

Rule

 

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Search Ads 360 API

Google Ads API

Attribution

Remarketing lists

 

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour

24 hours

12 hours

6 hours

 

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Advanced Targeting

Clicks

Position

Conversion

 

When Campaign Manager isn't used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Campaign

Placement

Advertiser

Publisher

 

Which three features can be used to integrate offline conversion data? (select three)

Bulksheets

sFTP

Google Data Studio

Search Ads 360 API

 

What is shown in the "Last sync" details tab? (select two)

Select All Correct Responses

A list of campaigns modified

The time that the sync occurred

A list of error types

The number of errors during the sync

 

What configuration setting eliminates duplicate conversions between advertisers?

Shared Floodlight configuration

Revenue

Action

Counter

 

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

• Deliver daily file to shared sFTP
• Executive reports can't be sent to a user with no access to Search Ads 360
• Send a downloaded PDF or Excel file
• Link to a shared version of the generated report

 

What permissions are needed to create an advertiser?

• Advertiser user (edit access)
• Advertiser viewer
• Agency Manager
• Read-only

 

Where can a saved web query be found?

• In the right-hand menu, click Attribution, then Web Query
• In the left-hand menu, click Budget Management, then Web Query
• In the left-hand menu, click Downloads then Web Query
• In the right-hand menu, Click Advertiser Settings, then Web Query