Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)
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- Tutorial completion
- Coupon redemption
- Hotel room selection
- Add to cart
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Google Ads Apps Certification Answers
Learn the fundamentals of App campaigns and get Google Ads certified.
The Google Ads Apps assessment consists of 49 questions and you have 75 minutes to complete.
Keep in mind:
You will need a score of 70% or higher to pass
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off
You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question)
You must wait 1 day before retaking this assessment if you failed your last attempt
Score 100% in last review.
When creating a Google App campaign, what determines a campaign bidding strategy?
Why might a cosmetics company that traditionally sells products in stores promote their app?
What drives impact at scale for Google App campaigns?
Why should marketers align with their app developer teams?
What's a benefit to gathering data about events that happen in an app?
Match each statement about machine learning with the related benefit of Google App campaigns.
Where do users spend the most time when on mobile devices?
Healthy Life HQ10, a Health and wellbeing company, has both a website and an app.
What are the three tracking solutions for Google App campaigns?
An education company is uploading image assets for their Google App campaign.
What are three guidelines they should follow to optimize their image asset mix? (Choose three.)
Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
What should you keep in mind when selecting events to measure in a Google App campaign?
Which three statements about machine learning are true? (Choose three.)
Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
How do humans and machines work as an effective team when running Google App campaigns?
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
What are the four types of ad assets available in Google App campaigns?
How does machine learning in Google App campaigns benefit both marketers and users?
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
What are two reasons advertisers should consider engagement when marketing apps?
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Which components of a Google App campaign allow marketers to reach valuable users?
Which app type is the most downloaded on Google Play?
Which two in-app actions are common across a variety of industries? (Choose two.)
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How do the majority of app downloaders discover apps?
What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)
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Why should companies with physical locations embrace app usage?
Match the type of business with the most relevant reason “why apps matter.”
What impact has machine learning made on the marketing industry?
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
Which statement summarizes a Google App campaign?
Google App campaign objectives should depend on which of the following?
What are the two most common reasons a finance company might choose to promote its app?
Match the following building blocks of Google App campaigns with their descriptions.
Which statement is true regarding conversion rates between apps and mobile web?
What are two reasons why businesses should consider building a mobile app? (Choose two.)
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Which of the following definitions describes "Events" in relation to app measurement?
What are three reasons why a retail company would invest in app promotion? (Choose three.)
What are the two main marketer objectives for app promotion?
Which of the following roles does an app play in overall business strategy?
What's the advantage to identifying app users with high lifetime value in a Google App campaign?
What are the two main objectives of an app marketer? (Choose two.)
What task could the Market Finder by Google tool help with?
What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)
What are the two key components of a high-quality app experience?
Why doesn't machine learning happen immediately after starting a Google App campaign?
When setting up a new Google App campaign, which three settings must be made at the campaign level?
In what way do Google App campaigns simplify the ad creation process?
What important role does app promotion play in the mobile gaming industry?
What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)
For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
Which brand safety measures are in place by default when setting up a Google App campaign?
Which two options are benefits of using Google Analytics for Firebase? (Choose two.)
How does asset variety help with reach?
What kind of positive impact will machine learning have on the advertising industry?
Which statement is true regarding Conversions in a Google App campaign?
Why is conversion tracking critical for Google App campaigns?
Knowledge check assessment
Select two reasons why a finance company might invest in app promotion. Select the best answers.
How do Google App campaigns help both marketers and users? Select the best answer.
Select the best answers.
Why is conversion tracking critical for Google App campaigns? Select the best answer.
When setting up a new App campaign, which three settings must be made at the campaign level?
Select the best answers.
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Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)
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You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?
Select the best answers.
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Explanation:
Expanding an app into new markets requires a holistic approach. Firstly, the user experience should be tailored through market research, ensuring the app’s design, voice, UX, and payment methods align with local preferences. Secondly, technological disparities like device specifications, memory, screen size, and battery life must be accommodated, along with understanding connectivity and internet speed in the market. Lastly, while language is crucial, it’s vital to recognize that one market might house multiple languages. Services like the App Translation Service in Google Play Console can aid in translating app interfaces and store listings.
You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.
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You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?
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You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?
Select the best answers.
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Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign?
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