Platforms - 2018 Smart Assessment Answers - Academy of Ads

Platforms - 2018 Smart Assessment Answers - Academy of Ads

Stay up to speed on the latest platforms products and trends from Google. Learn about Google's offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals.

What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?

• First-party data
• Third-party data
• Proprietary data
• Google data

DoubleClick Search allows advertisers to buy media on Facebook and Twitter.

• False
• True

This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.

• Affinity Audiences
• Demographic Audiences
• Similar Audiences
• In-Market Audiences

How does programmatic benefit advertisers?

• Media is always cheaper through programmatic than through direct channels.
• Media is always fraud-free.
• All answers are correct
• Media is more targeted, allowing advertisers to select only the impressions they want.

DoubleClick Search allows advertisers to control their organic listings.

• False
• True

What’s Google’s creative HTML authoring tool called?

• DoubleClick Studio
• DoubleClick Web Designer
• Google Web Designer
• Google Studio

Which platform should publishers use to define the areas of their website that they can sell as ad space?

• DoubleClick Ad Exchange
• DoubleClick for Publishers
• DoubleClick Campaign Manager
• DoubleClick Bid Manager

DoubleClick Search allows advertisers to import data from non-Google search engines.

• True
• False

Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?

• Demographic
• Similar Audiences
• Affinity
• In-Market

By default, DoubleClick Search will favor Google inventory.

• False
• True

What reason would a customer want to use GDN over DBM?

• Customization
• New-to-display features
• Advanced controls
• Access to exclusive inventory via deals

DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.

• True
• False

A trading desk is the same as a demand side platform.

• True
• False

What should an advertiser use to track digital campaigns across channels?

• Demand side platform
• Data management platform
• Publisher ad server
• Advertiser ad server

Search management platforms only access search engines and don’t offer social or display functionality.

• True
• False

What platform allows advertisers to gather valuable insights into how users interact with their site or application?

• DoubleClick Campaign Manager
• Google Analytics
• DoubleClick Studio
• DoubleClick Search

Google Analytics 360 is the free, entry-level analytics platforms.

• False
• True

How would DoubleClick Bid Manager best be classified?

• Data management platform
• Demand side platform
• Search engine management
• None of the answers are correct

What is Google's DSP?

• DoubleClick Bid Manager
• DoubleClick Campaign Manager
• DoubleClick DSP
• DoubleClick Ad Exchange

Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.

• In-stream video
• Interstitials
• Expanding ads
• Native video

Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.

• True
• False

Identify the interface where publishers log-in to control their campaigns and report on performance.

• Ad server
• Supply-side platforms (SSP)
• Demand side platform (DSP)
• Search engine

What is Google's creative platform for building dynamic creative?

• Google Web Designer
• Google Studio
• DoubleClick Campaign Manager
• DoubleClick Studio

Appnexus is an example of a stack player.

• False
• True

Google has an affiliate marketing platform.

• True
• False

Select the platform that allows advertisers to combine data feeds for reporting and visualization.

• Google Analytics 360
• DoubleClick Campaign Manager
• Google Data Studio
• Google Tag Manager

What does "DSP" stands for?

• Demand sell platform
• DoubleClick search platform
• Demand side platform
• DoubleClick sellside platform

What's the term for when publisher ad servers are used to upload the creative from advertisers?

• Ad rallying
• Ad slotting
• Ad trafficking
• Ad segmenting

DoubleClick's sell-side solutions benefit from being integrated with the buy-side solutions.

• False
• True

Google Web Designer allows clients to author custom, interactive HTML5 creative.

• False
• True

Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.

• True
• False

Criteo is an example of a point player.

• False
• True

Attribution 360 can help advertisers see the impact of their TV campaigns.

• True
• False

What is the DoubleCIick advertiser ad server called?

• DoubleClick Bid Manager
• DoubleClick Campaign Manager
• Google Tag Manager
• Google Analytics 360

Advertisers can import their campaign data from DCM into GA360.

• True
• False

An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.

• False
• True

Which of the following does DoubleClick Studio help advertisers do?

• Create a dynamic feed to control different creative variations being shown to different audiences
• Build custom HTML5 creative assets
• Set up programmatic campaigns to target specific audiences
• Traffic the campaigns and send to publishers

Which platform type can an advertiser use to track time spent on their site?

• Data Management
• Analytics Tool
• Audience Management
• Tag Management

DBM is the only demand side platform with access to YouTube's TrueView format

• True
• False

Some clients use both the AdWords and DS interface.

• False
• True

Which one of these companies offers a competitor to DoubleClick Search?

• AppNexus
• Microsoft
• Adobe
• Facebook

What's another term for the publisher side of media transactions?

• Down-side
• Up-side
• Buy-side
• Sell-side

A publisher ad server allows publishers to conduct which of following activities?

• Search Engine Management
• Keyword Management
• Social Media Management
• Inventory Management

What’s the name of Google’s search management platform?

• Dart Search
• Duck Duck Go
• Marin Software
• DoubleClick Search

A publisher’s most valuable asset is the audience it has access to.

• True
• False

First-party data is defined as data owned by the advertiser and collected from online and offline sources.

• True
• False

In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

• True
• False

DoubleClick Bid Manager is restricted to buying Google Media.

• True
• False

Which type of ad format matches the look and feel of a publisher's site/app?

• Native ads
• In-stream video
• Interstitials
• Expanding ads

What is Google's enterprise solution for tracking website engagement?

• DoubleClick Campaign Manager
• Google Analytics 360
• Google Tag Manager 360
• Google Surveys 360

What's the best definition for programmatic?

• Display advertising
• Platform to connect multiple inventory sources
• Artificial intelligence
• Automated media buying

What is Google's solution for deploying pixels across a website?

• Google Tag Manager 360
• Google TagMan 360
• DoubleClick Campaign Manager
• DoubleClick Tag Manager 360

Which of the following is the online marketplace for the buying and selling of programmatic ads?

• Ad exchange
• Campaign manager
• Demand side platform
• Ad server

Identify ALL of the platforms that offer attribution analysis.

• DoubleClick Campaign Manager
• Google Analytics 360
• Attribution 360
• All answers are correct

Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.

• False
• True

Which conversion types can DoubleClick Search pull in?

• AdWords conversion pixel
• DoubleClick floodlight
• All answers are correct
• Google Analytics

DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

• False
• True

DoubleClick Search is designed to have a similar look and feel to AdWords.

• False
• True

AppNexus is a competitor to DoubleClick Bid Manager.

• True
• False

Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?

• Google Web Designer (GWD)
• Supply Side Platform (SSP)
• DoubleClick Studio
• Data Management Platform (DMP)

AdX inventory is exclusive to GDN and DBM.

• True
• False

Which platform should publishers use to sell their inventory in an online marketplace?

• DoubleClick for Networks
• DoubleClick Bid Manager
• DoubleClick Campaign Manager
• DoubleClick Ad Exchange

Select the best Google tool for website A/B testing.

• DoubleClick Campaign Manager
• Google Attribution 360
• Google Optimize 360
• Google Tag Manager 360

What is Google's advertiser ad server called?

• DoubleClick for Publishers
• DoubleClick Studio
• DoubleClick Campaign Manager
• DoubleClick Bid Manager

Point players allow advertisers to pass assets seamlessly between platforms.

• True
• False