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Bing Ads Accredited Professional Exam Answers, if you pass Bing Ads certification test not the first time (renewing your certificate), you get 100 questions.
A score of 80 percent is required to achieve Accredited Professional status.
With search advertising, what happens when a customer clicks your ad? (Select two)
You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.
What is the best way to learn how many clicks Bing Ads has identified as low quality?
Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.
A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?
Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag
Which components are not required for a Bing Ads expanded text ad?
Ad title
Company name
Ad text
Targeting
Display URL
Destination URL
If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?
Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection
With pay-per-click search advertising, when are you charged?
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.
Link
Pay-per-click
Conversion
Click-through
Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
Standard-quality
Low-quality
Invalid
None of the above
You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
True
False
If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?
True
False
Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above
Which of the following might generate invalid clicks? (Select two)
Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company
Universal Event Tracking (UET) is a mechanism for advertisers to do what?
Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Bing Ads.
None of the above
How many tags must you place on your site to track multiple campaigns?
One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website
Why is it important to choose the right keywords? (Select two)
Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.
Home
Campaigns
Opportunities
Tools
In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?
True
False
What are the benefits of having an upgraded URL?
They separate the landing page URL from the tracking or URL parameters.
Your ad doesn't have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above
Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work.
Without it, the placeholder ad title won't appear.
| Ad titles: 50 characters & Ad text: 35 characters |
| Ad titles: 60 characters & Ad text: 80 characters |
| Ad titles: 35 characters & Ad text: 85 characters |
| Ad titles: 15 characters & Ad text: 50 characters |
Which of the following ideas should you consider implementing when writing your ad?
| Describe what sets your product apart. |
| List the price of your product or service. |
| Include a call to action. |
| Enahnce your Expanded Text Ad with ad extensions. |
| All of the above |
On which page can you check if your ad is appearing or not?
Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content
What option will ensure/increase the chances that your ad is approved?
The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page is not relevant to the ad text and keywords.
Broad match
Exact match
Phrase match
Negative keyword
Broad match
Phrase match
Param 3
Negative keyword
Website exclusions
Keyword match types
Targeting
Incremental bidding
You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
Campaign report
Ad report
Keyword report
Search term report
Ad group report
You want to run your report on a regular basis. Which option gives you this capability?
Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically
How would you focus on a more specific audience for a given ad group or campaign?
Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above
Which Bing Ads resources should you use to help you optimize your performance?
Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above
If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report
You can target your ads using which of the four audience variables?
Location
Time
Date
Device type
All of the above
Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
+900%
-1000%
+1000%
-100%
You can adjust your bidding so budgets will go toward the best performing devices and ads.
True
False
What needs to happen before you import your custom audiences into Bing Ads for search remarketing?
You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Bing Ads custom audience feature.
You must adjust the Default bid adjustment.
None of the above
You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)
Age/gender
In-market audiences provided by Bing
All time zones
All countires
Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?
True
False
A custom audience is a type of remarketing list. What is NOT required to set this up?
Universal Event Tracking
Data management provider access
First-party customer data
Software integration
You can set default keyword bids at what level?
Account
Campaign
Ad group
Keyword
Which of the following can you customize in Bing Ads Editor?
Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above
| True |
| False |
From where can you export data in Bing Ads Editor?
Entire account
Individual campaigns
Specific ad groups
All of the above
Bing Ads Editor allows you to work and make changes offline and online. True or False?
True
False
How can you overwrite your offline changes with what you have online?
Post Changes
Import
Get Changes
All of the above
It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
True
False
The keyword research feature can help you:
Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above
Looking at traffic history is one way to improve your bidding strategy. True or false?
True
False
What is the first step in getting a bid estimation for keywords?
Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above
Which item is not a possible Campaign Exclusion?
Geographic locations
Age and gender
IP address
Website
True
False
Which exclusions are permitted at the campaign level to keep your ad from displaying?
Location
Website
IP Address
All of the above
Each campaign you create will have its own ___________.
Budget
Account
Incremental bid
Dynamic text
Which of the following will help you evaluate the effectiveness of your campaigns?
Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids
Multiple Ad Groups are allowed in Campaigns.
True
False
You can import existing campaigns from other online search engines, like Google. True or false?
True
False
In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above
Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.
Age and time of day
Age and geographical
Gender and geographical
Age and gender
When you target by time of day, which time zone does Bing Ads use?
The distribution channel.
The searcher's location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.
If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can't find it.
True
False
Which of the following factors could impact the performance and delivery of your ad?
The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.
Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above
Which of the following does not affect your ad's rank?
Keyword bid
Ad quality
Conversions
Performance
Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
Ad paused
Pending editorial review
Disapproved
Eligible
Which Delivery status indicates an ad group that has passed its end date?
Ad group paused
Pending editorial review
Disapproved
Ad group expired
True
False
Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign's daily budget before the end of the day.
You might deplete your campaign's daily budget before the end of the month.
For what does Bing Ads charge you?
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.
What happens if your account reaches its credit limit?
Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.
Targeting
Pay-per-click
Optimization
Incremental keyword bidding
Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
Expected click-through rate
Ad relevance
Landing page experience
All of the above
Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
Unverified status
Tag active
Tag inactive
All of the above
A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?
True
False
You want to track your search advertising budget and spend. Which report group should you select?
Billing and budget
Targeting
Delivery
Editorial
Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling
True
False
In Bing Ads, which customer actions are considered conversions? (Select three)
Completing a transaction.
Performing a search query.
Purchasing a product or service.
Filling out a registration form.
Clicking the ad.
Age and time of the day
Age and location
Age and gender
Gender and day of the week
Status
Impressions
Click-through rate
Delivery
The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.
Which feature should you use to create a custom filter that shows items with different attributes?
Advanced search
Find and replace
Match types
None of the above
Warning notifications
Information notifications
Opportunity notifications
All of the above
True
False
With Bing Ads, you can export which kinds of campaigns?
Entire account
Individual campaigns
Specific ad groups
All of the above
What are two ways to import a file? (Select two)
| Excel |
| CSV file |
| Google AdWords |
| Default settings |
True
False
Keywords can be analyzed by what factors?
Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above
What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
Clicks
Impressions
Position
Click-through rate
All of the above
True
False
How do your keyword bids and your daily budget work together?
Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.
Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.
How do bid adjustments (modifiers) affect the display of your ad?
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
True
False
Which of the following audiences can you define with remarketing lists?
Home page visitors
Added items to shopping cart
Visited a form page
All of the above
For whom might you create a remarketing list?
Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above
Before you create product ads in a shopping campaign, you must first do what?
Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file
Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
True
False
Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords
Best practices for using automated rules include the following: (Select 2)
Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Moniter once per week
Automated rules can only be applied at the campaign level. True or false?
True
False
Which of the following examples of automated rules can you create in your account?
Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above
Which extensions will help boost ad performance by highlighting products and services?
Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above
For locations to display in Location Extensions, they must be within how many miles of user?
50 miles
25 miles
15 miles
75 miles
The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
You can tailor the URL for each Sitelink Extension
You can enter up to 10 Sitelink Extensions per campaign
You can display up to six links to deeper pages on a website.
All of the above
With dynamic search ads, you no longer have to do the following: (Select 2)
Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists
When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
You enter your URL
Bing Ads will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Bing Ads will create a remarking list
Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
True
False
How many managing customers can you grant access for on your account? (And likewise remove?)
2
3
4
5
6
Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
True
False
What is the main benefit of syndication?
You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above
With search advertising, what happens when a customer clicks your ad? (Select two)
You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.
What do you call words or phrases that trigger ads when they match a customer’s search query?
Keywords
Targeting criteria
Ad group
None of the above
Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above
Which UET setting allows you to count each conversion/each user who converted?
Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper
Which Bing Ads feature can help you analyze your ad campaign performance?
Editorial guidelines
Targeting
Reports
Dynamic text
True
False
Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets
From which tab can you access your online billing statement?
A) Campaigns
B) Accounts & Billing
C) Opportunities
D) Tools
The keyword research feature can help you:
A) Expand keyword or negative keyword lists
B) Target the most relevant audience
C) Improve your bid strategy
D) All of the above
Explanation:
Keyword research is meant to expand keyword or negative keyword lists. It is not meant for the other two things.
Which of the following can you customize in Bing Ads Editor?
A) Default keyword bids at the ad-group level
B) Summary Grid columns
C) Demographic targets for campaigns
D) Device targets for ad groups
E) All of the above
Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?
True
False
Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
True
False
Explanation:
