Bing Ads Accredited Professional Exam Answers - Category

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?

 True

 False

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

 True

 False

Explanation:

Source

How do bid adjustments (modifiers) affect the display of your ad?

 They trigger the display of your ad when terms in your keyword appear in any order in the search query.

 They cause a word or phrase to be inserted at display time into the ad.

 They affect the number of times your ad is displayed in a given month.

 They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Bing Ads Editor allows you to work and make changes offline and online. True or False?

 A)  TRUE

 B)  FALSE

Explanation:

Source

From where can you export data in Bing Ads Editor?

Entire account

Individual campaigns

Specific ad groups

All of the above

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate

Ad relevance

Landing page experience

All of the above