Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient.
What Are Three Ways That Automated Bidding Can Improve Efficiency?
Select All Correct Responses
- Minimum and maximum bid values are determined by the daily budget
- Sets manual bids for speciﬁc times of the day
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Cross-referencing audience data with context to establish intent and set the appropriate bid is a complex and time-consuming task. Google’s bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.
- Learn more here: https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Fourth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?