One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by (pick three)
- Likes
- Stakeholders
- Author
- Comments
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Home » Hootsuite Platform Exam Certification Answers
Hootsuite Platform Exam Certification Answers
In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.
Exam URL: https://education.hootsuite.com/courses/platform-cert
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Get Certified Hootsuite Platform Now!
Questions:
Why is Create such a popular Hootsuite feature?
What do you use the Plan feature for
What three actions can you take in Hootsuite Create?
In Hootsuite’s AD feature, what are automation triggers used for?
Which features are available on the Hootsuite Mobile app? Pick 3
What type of TikTok account do you need to use it effectively in Hootsuite?
In the Composer, there are 3 ways you can attach an image. What are they?
What three actions can you take in Hootsuite Composer?
What are two of the biggest perks of using TikTok in Hootsuite, rather than natively? Pick two.
When you upload a video, Hootsuite automatically formats it for each network. True or false?
To get the most out of Instagram with Hootsuite, what must you do first?
What are three ways you could use Hootsuite Streams?
What do you use the Planner feature for?
Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.
How would you create a variation of a post, without altering the original?
When will a post saved as a draft go live?
Which Hootsuite feature allows admins to hit pause on all your scheduled posts during a crisis?
Why is the composer such a popular Hootsuite feature?
What permission do you need to enable with your report to enable your team to adjust the parameters?
What is a report template in Hootsuite Analytics?
A benefit of using the Post Performance area within Hootsuite Analytics is that it shows
The Post Performance area within Hootsuite Analytics is the best place to
What are some of the benefits of using Hootsuite Analytics? Pick three.
Why is it beneficial to see the times your audience was active, but you weren’t?
Which of the following is an important step to take when scheduling posts using the Bulk Composer?
Where is the best place to vet and preview Bulk Approved scheduled posts?
Can you still share a new post if you’ve suspended all posts?
What feature would you use to demonstrate landing page conversions?
What is Hootsuite Inbox is used for? Pick three.
Anything you want to do in Hootsuite can be found in the ________.
===
Mobile Notification
Direct Publishing
both public and private messages
public comments
private messages
all reactions, views, and comments
Hootsuite Inbox
Engagement Streams
History Tracker
OwlMonitor
Hootsuite History
Allow Hootsuite Impact to automatically schedule publishing times.
Schedule publishing dates for each post in the Composer.
By using the calendar scheduling function in the Planner.
Edit publishing date of individual posts in the LinkedIn Streams.
In the Hootsuite Inbox, organize your outbound messages in the order they should publish.
add UTM parameters to your link for campaign tracking
adjust the font and colors of your link
create a custom link which can be redirected later if needed (for example, if the landing page for your product changes)
select a preset link shortener
turn your link into a button or image
In the Composer, after selecting a photo to post.
In the Promote area, for editing creative for paid ads.
All of the options in this list
Under “Edit Asset” in the Content Library.
exit planner and open the Composer from the top right corner
create a new stream and click the plus sign
press “command N” for new and begin typing
click on a time slot and choose new post/new pin
team admin permissions for that report
admin permissions for that report
partial editing rights
full editing rights to that report
tiles, which are individual displays of a specific metric
trendwatchers, which are pre-set displays of line charts, tables, and tree maps
templates, which are individual displays of a specific metric
overviews, which are pre-set collections of metrics data
campaigns, each of which are targeted at a social media objective or goal
sharing reports in read only form
having them share a coworker’s credentials
creating dummy reports using fake social accounts
giving them monitored admin level permissions
enter a geo-code from Google Maps
enable 'My Location' under settings
select a location option from the list of approved, global locations
drop a pin for the location in Hootsuite’s map feature
24 hours
31 days
14 weeks
7 days
viewwing tags
composing a message
editing a message
rescheduling a post
perform a geo-search
Reach
Shares
Comments
Engagement Rate
Author
all of the options in this list
Analytics
App Directory
Engagement Streams
Publisher
Notifications
Planner
Analytics
Tabs and streams
Insights
Impact
a list of approved, global locations
your phone's GPS signal
a post office delivery code
latitude and longitude markers
an image match of a location landmark
create details analytics reports
review published posts by network and performance
get a professional critique of your social media strategy
determine your social share of voice
2 hours
10 minutes
1 hour
30 minutes
auto-populate an internal CRM message
open a printer friendly version of the board
share it via email
create and copy a custom owly link which you can then share
"Super-Admin"
"Custom"
‘Can Edit’
"Default"
"Unlimited Permissions"
Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Ads
Hootsuite Publisher
Hootsuite Analytics
a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a location search stream, with geocode set for your specific location
where you set up user-generated content contests
automatically posted to the social network you choose, with a pre-scripted message and a trackable link
blocked from your feed
put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
-
Hootsuite campaigns
geo-targeted messages
geo-search streams
Internal/External Tagging
the Hootsuite Surveillance feature
Assignments Feature
Publisher
Hootlet
RSS Feed
Compose Box
trendwatchers, which are pre-set displays of line charts, tables, and tree maps
widgets/metrics, which are individual displays of a specific metric
templates, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
overviews, which are pre-set collections of metrics data
Settings Panel
Analytics Dashboard
Launch Menu
Extensions Dropdown
certified account
premium account
business account
paid account
personal account
Assignments
Impact
Contests
Composer
Streams
Direct Publishing
Mobile Notification
Image posted to a Personal account
Video posts
Image posted to a Business account
Carousel image posts
Image with captions that include emoji
it automatically edits any image you upload into a more ‘pin-able’ version.
it guarantees your pin will receive more engagement than posting natively.
you can schedule and post to multiple accounts and boards at the same time.
the Composer window suggests popular content for you to repin.
App Directory
Engagement Streams
Quick Search
Message Composer
Account Settings
a caption and a photo
a target audience and a link
a scheduled time and a photo
a photo and a link
picking an image from the Media Library
uploading it directly from your computer
insert an image from an Instream Tweet
uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
can only be used in one stream at a time.
contains additional security features
can be integrated across your entire dashboard, rather than just within a stream.
contains additional security features
---
to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
to monitor account activity on your social networks connected to Hootsuite
to select the social profiles to which you want to publish your message
to create a network specific search stream in the Engagement area
owly links are prioritized by social networks
owly links are perceived as more trustworthy than regular URLs
owly links are trackable, which means you can track how many people clicked it
owly links provide higher resolution previews of the webpage being linked to
owly links use less characters than regular URLs
Publishing the image to your Instagram account.
Selecting the image you’d like to publish.
Composing the text you’d like to accompany the image.
Scheduling when your Instagram post should publish.
Including a shortened Owly link that will accompany the post.
automatically posted to the social network you choose, with a pre-scripted message and a trackable link
blocked from your feed
put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
convert a web address into a shortened, trackable owly link
search for mentions of your company name
track character count limits for the social networks your posting to
pick the social profiles to which you want to publish your message
schedule when your message should publish
include the link you’d like to publish with your image
select the image you’d like to publish
publish the image to your Instagram account
schedule when your Instagram post should publish
enable email notifications for failed messages under 'Preferences'
download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
regularly check Publisher’s ‘Rejected’ Tab
review the 'Past Scheduled' calendar view in Publisher for entries colored red
Streams; tabs
Tabs, Streams
Engagements, Publisher
Libraries, Engagement
Arrows, Columns
a fully customizable, real-time display of social metrics data
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a location search stream, with geocode set for your specific location
where you set up user-generated content contests
Content Library and Online Education
Search and Assignments
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
research it beforehand to ensure it's not already in use
confirm your hashtag budget is in line with the the cost to secure it on your target networks
verify that it's valid and already in use on all the social networks
confirm that you have the required budget to properly promote it with Google Ad Words
Photo Contest Campaign
Instagram Image Share Campaign
Mobile Photo Contest
'Instagram Contest' campaign
Hashtag User-Generated Content Contest
create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag
compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store
set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located
Assignments made from your desktop dashboard will be visible on mobile, and vice versa
Assignments is a feature exclusive to Hootsuite Mobile
Assignments made from Mobile are not visible in the desktop dashboard
Assignments functionality is available in desktop dashboard only
boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
boards include a qualitative analysis report indicating what you should do more of (and less of)
boards provide your colleagues with continuous access to real time data, whenever they want it
boards feature a built-in ROI calculator that grade your company’s social
activities relative to your defined social media objectives
From within the Compose Box (manual and auto-schedule)
Using the bulk uploader
From within the calendar view in the Publisher
From the drop down menu in a search stream
send a direct message to a user
like and reply
publish an outgoing message with photos
retweet and favourite
search for hashtags or keywords
convert the document into Hootsuite"s .hoot format and upload
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
input your messages into a text document using an up to date version of Microsoft Word
ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
search stream
My Content Find
suggested content
filter videos
content curation tab
filtering a social media feed by specific terms
creating a Hootsuite Analytics board around mentions
building a stream to search for your competitor's content
adding a new Hootsuite user to your Twitter account
@ symbol after the phrase
quotation marks around the phrase
ampersands before the phrase
asterisks around the phrase
Boolean operators after the phrase
Hootsuite App Store
Partner Upgrades
App Directory
Add-ons
Hootsuite Plug-ins
Hootsuite Library
Team Admin level permissions for that Board
Full editing rights to that Board
partial editing rights
'Can Edit' is not a valid setting for Boards
Admin level permissions for that Board
users to verify their account
your account to have 100k+ subscribers
none of the options in this list
a paid subscription
you to use their native platform
to provide your entire team with approved messaging to support a campaign
To send a carefully crafted message more than once
To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin
To provide a new team member with "in-dash" feedback on social messaging they have composed
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
Search and Assignments
Content Library and Online Education
the country from which tweets were published
search terms
a user’s profile handle
radius around any location
hashtags
people you follow
Twitter lists
Twitter groups
Hootsuite groups
Twitter streams
Twitter spaces
allows you to quickly share the video on other channels through the composer
shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO
sends the video to other Hootsuite team members
places a donate CTA at the end of your video
‘YouTube Search’
‘My Videos’
‘Playlist’
‘Geo-search’
Review Later
as slideshow, which your audience can view in full-screen
an entry to the Image Gallery
a series of 4 full-size images in individual tweets
a collage format, with full-size images
Communication with your team - the Hootlet simplifies intra-organization collaboration
Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.
Content creation - the Hootlet helps you store and categorize your ideas for new content
Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account
auto-populate an internal CRM message
open a printer friendly version of the board
share it via email
create and copy a custom owly link which you can then share
Hootsuite Metrics
Hootsuite Campaigns
Hootsuite Ads
Hootsuite Publisher
Hootsuite Analytics
calendar reminder
push notification
text message
a gentle owl hoot followed by the sound of wind blowing through the trees
Publishing messages is how you'll engage your audience.
Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.
Running reports is a vital part of demonstrating ROI.
Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
message approvals
campaigns
streams
content libraries
Publisher calendars
an executive-level overview of common, aggregated metrics.
an individual display of a specific metric.
a pre-set campaign template, targeted at specific social media objectives.
a tool for tracking the posts and conversations happening in your area.
a pre-set displays of Line Charts, Tables, and TreeMaps.
Engagement
Approvals Queue
Content Library
Assignments
Publisher
the insights feature of Hootsuite Analytics
the social data feature in Hootsuite Insights
the boards feature within Hootsuite Analytics
the analytics module in Hootsuite Metrics
the metrics module in Hootsuite Social Data
The ability to schedule and publish messages to multiple accounts at once
Social media analytics and metrics
Geo-locating conversations and geo-targeting messages
The ability to automate all your social media activities (i.e., Autopilot functionality)
tabs and streams
the apps directory
the compose box
the content library
Engagement
Compose
Streams
Message Assignments
Content Library
Publisher
Search & Settings
Publisher
Team Metrics
Compose
Impact
Streams
Metrics data are updated in real-time
It's more efficient to gather metrics data in one place, rather than several different sources
Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower
Highly visual, customizable interface
private profiles or closed networks
your home country
specific social networks
specific physical locations or regions
pre-set topic areas
to put your analytics results in a more historical perspective
to add fullness to your metrics reports
to provide an estimate of future trends
to make it easier to generate ROI reports for key stakeholders
this is not a feature of the overview module
Hootsuite Campaigns
Hootsuite Engagement
Hootsuite Email Capture
Hootsuite Retargeting
Hootsuite Analytics
bulk composer
Hootsuite campaigns
calendar view in the Publisher
content library
auto-schedule
publish the same message across hundreds of social media networks at once
send out hundreds of personalized direct messages to your Twitter lists
upload up and schedule to 350 posts in a CSV file
generate large amounts of SEO friendly copy, based on social marketing goals
approve large numbers of posts composed by junior team members
add background music to all the YouTube videos in a playlist
Under the Require Approval heading in the Publisher
From within the Compose Box (manual and auto-schedule)
From the drop down menu in a search stream (Send to Schedule)
From within the calendar view in the Publisher
Using the bulk uploader
vanity URLs
a batch of custom redirect links
enterprise URLs
custom top-level domain suffixes
geo-targeted auto-response
private message stream
comment stream
auto-assignment
external tag
YouTube engagement
replies
published comments
search
moderate
select the social networks you’d like to monitor for activity relevant to your brand
pick the social networks for which you’d like to generate a statistics report about your publishing efforts
identify the social networks to which you’d like to publish your message
select or deselect your existing social networks you’d like to connect to with your Hootsuite account
add details about a video including a description, relevant tags, and its category
publish a video to a playlist
bypass YouTube"s size limits
view video analytics and identify top performing videos
publish videos up to 12 hours in length without a verified account
owl post deliveries
text messages
email notifications
push notifications
calendar reminders
to demonstrate the ROI of your social media efforts to more senior leadership in your company
to provide colleagues with relevant content to publish with the compose box
to guide your team’s social media tactics to do more of what’s working
to supply colleagues with data required for bulk uploader entries
to provide more accurate geo-location search results in your streams
Geo-targeted messages
Hootsuite Drafts
Hootsuite Profile Picker
Auto-schedule
to create a focused feed of similar users such as industry influencers, advocates, or competitors
to send targeted direct messages in bulk
to boost the SEO of your posts
to group together your published tweets by topic for easier reference
to block them from commenting or re-sharing your posts
to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
to view analytics on your YouTube channel and videos
to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings
to vet incoming comments on your channel or specific videos by approving or deleting them
to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience
a web address within a set of sub-domain names associated with certain industry segments
one that contains a custom domain suffix, such as .io .ly .ing .love
a customizable, branded URL that also lets you track click-through statistics
a set of re-direct links provided to your organization"s administrator by Hootsuite
"Super-Admin"
"Custom"
‘Can Edit’
"Default"
"Unlimited Permissions"
the overview feature in Hootsuite Metrics
the 'Owl View' in Hootsuite Insights
the boards feature in Hootsuite Metrics
the boards feature in Hootsuite Social ROI
the overview feature in Hootsuite Analytics
2 hours
10 minutes
1 hour
30 minutes
Social Sweepstakes; Entry Forms
Sign Ups; Like Gates/Age Gates
the Social Promotions Builder; the Social Media Campaigns Builder
Social Sweepstakes; Sign Ups
Offers; Forms
Hootsuite Metrics
Hootsuite Solutions
Hootsuite Social ROI
Hootsuite ROI Calculator
Hootsuite Analytics
the ability to monitor conversations and engage with your audience across multiple social networks
the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)
the ability to schedule and publish messages to multiple accounts at once
geo-locating conversations and geo-targeting messages
owly traffic
share of voice
posts
engagement
followers
monitoring whether a customer service query has been addressed
seeing all your scheduled posts in a single list
approving messages composed by team members
identifying gaps in your publishing schedule
save a composed message as a draft
search for hashtags or keywords
send a direct message to a user
retweet and favourite
like and reply
Partner Library
Explore tab
App Directory
Hootsuite Impact tab
Hootsuite App Store
Analytics
Internal tags
Plug-ins
Search streams
Comment trackers
tweet multiple images in a gallery format
save a tweet as a draft for future re-use
create Twitter lists with high profile attendees
geo-search for mentions of your event hashtag
monitor analytics data for sentiment around your event
giving a top performing organic social post a paid boost
assigning an incoming social message to a team member for a response
creating a new stream for engaging with your audience
publishing a social media message to several social media accounts
adding a social network to your Hootsuite dashboard
running an analytics report to demonstrate ROI
the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
insights into publishing analytics, such as click throughs, impressions, and CPCs
metrics data around social messaging activities
the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
Hootsuite adds extra video editing and customization options.
Unlike YouTube, Hootsuite doesn"t restrict video size limits.
You can manage multiple YouTube accounts from one place.
You can view analytics through the YouTube Analytics app for Hootsuite.
You can schedule when your videos will publish.
first response time
recent posts and overall post volume
handling time
clicks by country
# of LinkedIn status updates
total clicks
reaction topics
turning on the Approvals Queue, which would require Admin approval of each RSS Feed post
specifying under Preferences ---->RSS Feed the audience types who should
receive the RSS feed updates (e.g., by age, gender, occupation, etc)
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour
specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded
send now only
send now or schedule a custom time
schedule a custom time only
send now, auto-schedule, or schedule a custom time
Hootsuite Mobile does not allow publishing - only engagement functionality
By vmartinez
One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by (pick three)
By vmartinez
In Hootsuite’s AD feature, what are automation triggers used for?
By vmartinez
With the Ad feature, what are the two main ways you can pay to promote your published organic content: (pick two)
By vmartinez
What three actions can you take in Hootsuite Create?
By vmartinez
What do you use the Plan feature for
By vmartinez
Why is Create such a popular Hootsuite feature?