Hootsuite Platform Exam Certification Answers

Hootsuite Platform Exam Certification Answers

• Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.
• A permanent online certificate to showcase your Hootsuite expertise that you can link to from your blog, website, or any other online profile.
• Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.

In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.

• The exam contains 48 or 50 questions
• You need to score at least 75% to pass
• You have 60 minutes to complete the exam

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You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

• Tag the partner’s faces in the video.
• Follow their LinkedIn Company Page after you It publish the video.
• @mention the partner organization in the post.
• Provide a link to the partner’s website in the post.

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Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• “Build Your Own” audience
• Post Performance
• Organic Performance Promotion
• Audience Discovery
• Automation Triggers

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

• Enhanced Cost Per Click
• Automated Boosting
• Recommended Promotions
• Organic Performance Promotion
• Single Post (Manual) Boosting

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more human-like responses.
• gathering marketing analytics on the user’s behaviour.
• understanding the full context of the most recent exchange, so you can reply appropriately.

The Hootsuite Inbox (pictured below) is meant for:

• displaying posts assigned to you, so you can action or re-assign them.
• displaying unassigned comments, so you can assign them to the appropriate person or team.
• getting a quick overview of the private messages your team has had with a user.
• all the options in this list

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

• It allows you to focus on a specific element of an image to draw the viewer’s attention.
• It allows you to quickly remove red eye and blemishes.
• It reduces the image size to allow it to load faster in your user’s feeds.
• You can set preset photo ratios to display for different audiences.
• It crops images to meet specific requirements of different social networks.

In Hootsuite’s Promote feature, what are automation triggers use for?

• Stopping an advertising campaign that is performing poorly.
• Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.
• Notifying you when your automated posts have exceeded your campaign budget.
• Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

• Mobile Notification
• Direct Publishing

Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?

• Ow.ly shortener
• Message tags
• Link Settings
• Post tracking
• Geo-targeting

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

• Composer
• Assignments
• Contests
• Streams
• Impact

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If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

Mobile Notification
Direct Publishing

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

both public and private messages
public comments
private messages
all reactions, views, and comments

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

Hootsuite Inbox
Engagement Streams
History Tracker
OwlMonitor
Hootsuite History

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

Allow Hootsuite Impact to automatically schedule publishing times.
Schedule publishing dates for each post in the Composer.
By using the calendar scheduling function in the Planner.
Edit publishing date of individual posts in the LinkedIn Streams.
In the Hootsuite Inbox, organize your outbound messages in the order they should publish.

When publishing a post through Hootsuite Composer that contains a link, you’ll have the option to apply link settings. Link settings allow you to: (pick two)

add UTM parameters to your link for campaign tracking
adjust the font and colors of your link
create a custom link which can be redirected later if needed (for example, if the landing page for your product changes)
select a preset link shortener
turn your link into a button or image

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

In the Composer, after selecting a photo to post.
In the Promote area, for editing creative for paid ads.
All of the options in this list
Under “Edit Asset” in the Content Library.

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When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

• Image posted to a Business account
• Image posted to a Personal account
• Video posts
• Carousel image posts

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

• Compose Array
• Message Cascade
• Duplicate a Draft
• Draft Variation

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

• Use Hootsuite’s Bulk Compose feature.
• Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
• Do not schedule them which will trigger Hootsuite to automatically assign a time
• Use the Auto-Publisher, and set the cadence for everyone 12 hours.
• Schedule the publishing time when composing the draft, cross-referencing with a calendar.

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

• Publish the message to a social network, then click ‘assign to team or colleague’.
• Save the message as a draft and then find it in the collaboration board with that team.
• Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
• @Mention the team or team member in the drafted message before saving.

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

• you have approval from a Super-Admin
• you have admin permissions or higher
• you have unlocked the draft for editing
• you have scheduled it or clicked 'Publish'

Which of the options below best describe the action being undertaken in the visual?

• Creating a Hootsuite Analytics board around mentions.
• Adding a new Hootsuite user to your Twitter account.
• Adding a stream to publish Twitter messages.
• Creating a stream to search a network for specific terms.

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• your share of voice for keywords and hashtags
• stats for posts published both natively and through Hootsuite
• suggested copy for creating high performing posts
• anticipated trends for your future posts, based on past performance

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

• Publishing the image to your Instagram account.
• Selecting the image you’d like to publish.
• Scheduling when your Instagram post should publish.
• Adding links you’d like to publish with your image.

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

• reports include a qualitative analysis report indicating what you should do more of (and less of)
• activities relative to your defined social media objectives
• reports provide your colleagues with continuous access to real time data, whenever they want it
• reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
• reports feature a built-in ROI calculator that grade your company’s social

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

• YouTube Search
• Geo-search
• Playlist
• Create Comment Stream

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

exit planner and open the Composer from the top right corner

create a new stream and click the plus sign

press “command N” for new and begin typing

click on a time slot and choose new post/new pin

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report

admin permissions for that report

partial editing rights

full editing rights to that report

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

tiles, which are individual displays of a specific metric

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

templates, which are individual displays of a specific metric

overviews, which are pre-set collections of metrics data

campaigns, each of which are targeted at a social media objective or goal

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

sharing reports in read only form

having them share a coworker’s credentials

creating dummy reports using fake social accounts

giving them monitored admin level permissions

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

enter a geo-code from Google Maps

enable 'My Location' under settings

select a location option from the list of approved, global locations

drop a pin for the location in Hootsuite’s map feature

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

24 hours

31 days

14 weeks

7 days

Which of the following actions can NOT be done in the Hootsuite Planner feature?

viewwing tags

composing a message

editing a message

rescheduling a post

perform a geo-search

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Reach

Shares

Comments

Engagement Rate

Author

all of the options in this list

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

Analytics

App Directory

Engagement Streams

Publisher

Notifications

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

Analytics

Tabs and streams

Insights

Impact

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations

your phone's GPS signal

a post office delivery code

latitude and longitude markers

an image match of a location landmark

The Post Performance area within Hootsuite Analytics is the best place to:

create details analytics reports

review published posts by network and performance

get a professional critique of your social media strategy

determine your social share of voice

When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

"Super-Admin"

"Custom"

‘Can Edit’

"Default"

"Unlimited Permissions"

Overview and Reports are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

The reports feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

When you add an RSS feed to Hootsuite's Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

Within a Hootsuite Analytics report, you can add a tile, which is:

• an executive-level overview of common, aggregated metrics.
• an individual display of a specific metric.
• a pre-set campaign template, targeted at specific social media objectives.
• a tool for tracking the posts and conversations happening in your area.
• a pre-set displays of Line Charts, Tables, and TreeMaps.

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To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns

geo-targeted messages

geo-search streams

Internal/External Tagging

the Hootsuite Surveillance feature

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Assignments Feature

Publisher

Hootlet

RSS Feed

Compose Box

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

widgets/metrics, which are individual displays of a specific metric

templates, which are individual displays of a specific metric

campaigns, each of which are targeted at a social media objective or goal

overviews, which are pre-set collections of metrics data

To access the Hootsuite App Directory, go to the:

Settings Panel

Analytics Dashboard

Launch Menu

Extensions Dropdown

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account

premium account

business account

paid account

personal account

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments

Impact

Contests

Composer

Streams

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing

Mobile Notification

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account

Video posts

Image posted to a Business account

Carousel image posts

Image with captions that include emoji

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version.

it guarantees your pin will receive more engagement than posting natively.

you can schedule and post to multiple accounts and boards at the same time.

the Composer window suggests popular content for you to repin.

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory

Engagement Streams

Quick Search

Message Composer

Account Settings

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo

a target audience and a link

a scheduled time and a photo

a photo and a link

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library

uploading it directly from your computer

insert an image from an Instream Tweet

uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.

contains additional security features

can be integrated across your entire dashboard, rather than just within a stream.

contains additional security features

---

When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

to monitor account activity on your social networks connected to Hootsuite

to select the social profiles to which you want to publish your message

to create a network specific search stream in the Engagement area

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks

owly links are perceived as more trustworthy than regular URLs

owly links are trackable, which means you can track how many people clicked it

owly links provide higher resolution previews of the webpage being linked to

owly links use less characters than regular URLs

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

Publishing the image to your Instagram account.

Selecting the image you’d like to publish.

Composing the text you’d like to accompany the image.

Scheduling when your Instagram post should publish.

Including a shortened Owly link that will accompany the post.

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link

search for mentions of your company name

track character count limits for the social networks your posting to

pick the social profiles to which you want to publish your message

schedule when your message should publish

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image

select the image you’d like to publish

publish the image to your Instagram account

schedule when your Instagram post should publish

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under 'Preferences'

download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

regularly check Publisher’s ‘Rejected’ Tab

review the 'Past Scheduled' calendar view in Publisher for entries colored red

What’s the difference between a Stream and a Tab?

• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.
• Steams display content from your social networks, and Tabs house a collection of streams.
• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

_______ are created within ________, similar to how you create individual files within a broader file folder.

Streams; tabs

Tabs, Streams

Engagements, Publisher

Libraries, Engagement

Arrows, Columns

The boards feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

Hootsuite Mobile is useful for teams because of the following functionality:

Content Library and Online Education

Search and Assignments

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

research it beforehand to ensure it's not already in use

confirm your hashtag budget is in line with the the cost to secure it on your target networks

verify that it's valid and already in use on all the social networks

confirm that you have the required budget to properly promote it with Google Ad Words

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

Photo Contest Campaign

Instagram Image Share Campaign

Mobile Photo Contest

'Instagram Contest' campaign

Hashtag User-Generated Content Contest

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag

compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store

set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa

Assignments is a feature exclusive to Hootsuite Mobile

Assignments made from Mobile are not visible in the desktop dashboard

Assignments functionality is available in desktop dashboard only

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

boards include a qualitative analysis report indicating what you should do more of (and less of)

boards provide your colleagues with continuous access to real time data, whenever they want it

boards feature a built-in ROI calculator that grade your company’s social

activities relative to your defined social media objectives

Which description below best describes the action you would undertake in this dialog box?

• adding an Instagram account to Hootsuite
• scheduling a post
• composing a message for your audience
• creating a stream
• sharing account permissions with your team

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

From within the Compose Box (manual and auto-schedule)

Using the bulk uploader

From within the calendar view in the Publisher

From the drop down menu in a search stream

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

send a direct message to a user

like and reply

publish an outgoing message with photos

retweet and favourite

search for hashtags or keywords

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

convert the document into Hootsuite"s .hoot format and upload

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

input your messages into a text document using an up to date version of Microsoft Word

ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream

My Content Find

suggested content

filter videos

content curation tab

Which of the options below best describe the action being undertaken in the visual?

filtering a social media feed by specific terms

creating a Hootsuite Analytics board around mentions

building a stream to search for your competitor's content

adding a new Hootsuite user to your Twitter account

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase

quotation marks around the phrase

ampersands before the phrase

asterisks around the phrase

Boolean operators after the phrase

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store

Partner Upgrades

App Directory

Add-ons

Hootsuite Plug-ins

Hootsuite Library

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

Team Admin level permissions for that Board

Full editing rights to that Board

partial editing rights

'Can Edit' is not a valid setting for Boards

Admin level permissions for that Board

YouTube requires ________________ to upload videos longer than 15 minutes in length.

users to verify their account

your account to have 100k+ subscribers

none of the options in this list

a paid subscription

you to use their native platform

Why would you want to save a message as a draft in the Hootsuite Compose Box?

to provide your entire team with approved messaging to support a campaign

To send a carefully crafted message more than once

To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin

To provide a new team member with "in-dash" feedback on social messaging they have composed

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.

Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.

Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Approvals and Campaigns

Campaigns and Content Library

Assignments and Approvals

Search and Assignments

Content Library and Online Education

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

the country from which tweets were published

search terms

a user’s profile handle

radius around any location

hashtags

people you follow

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists

Twitter groups

Hootsuite groups

Twitter streams

Twitter spaces

Once a YouTube video has been published, you’ll have the option to 'Share via Hootsuite', which:

allows you to quickly share the video on other channels through the composer

shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO

sends the video to other Hootsuite team members

places a donate CTA at the end of your video

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

‘YouTube Search’

‘My Videos’

‘Playlist’

‘Geo-search’

Review Later

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

as slideshow, which your audience can view in full-screen

an entry to the Image Gallery

a series of 4 full-size images in individual tweets

a collage format, with full-size images

What is the main use of the Hootsuite Hootlet?

Communication with your team - the Hootlet simplifies intra-organization collaboration

Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.

Content creation - the Hootlet helps you store and categorize your ideas for new content

Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

Overview and Boards are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

calendar reminder

push notification

text message

email

a gentle owl hoot followed by the sound of wind blowing through the trees

See the visual below. Why is the action being taken here important?

Publishing messages is how you'll engage your audience.

Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.

Running reports is a vital part of demonstrating ROI.

Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals

campaigns

streams

content libraries

Publisher calendars

Within a Hootsuite Analytics board, you can add a widget/metric, which is:

an executive-level overview of common, aggregated metrics.

an individual display of a specific metric.

a pre-set campaign template, targeted at specific social media objectives.

a tool for tracking the posts and conversations happening in your area.

a pre-set displays of Line Charts, Tables, and TreeMaps.

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Engagement

Approvals Queue

Content Library

Assignments

Publisher

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the insights feature of Hootsuite Analytics

the social data feature in Hootsuite Insights

the boards feature within Hootsuite Analytics

the analytics module in Hootsuite Metrics

the metrics module in Hootsuite Social Data

What is the most popular and loved feature of Hootsuite?

The ability to schedule and publish messages to multiple accounts at once

Social media analytics and metrics

Geo-locating conversations and geo-targeting messages

The ability to automate all your social media activities (i.e., Autopilot functionality)

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams

the apps directory

the compose box

the content library

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Engagement

Compose

Streams

Message Assignments

Content Library

Publisher

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Search & Settings

Publisher

Team Metrics

Compose

Impact

Streams

Which of the following is not a benefit of using Hootsuite Analytics?

Metrics data are updated in real-time

It's more efficient to gather metrics data in one place, rather than several different sources

Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower

Highly visual, customizable interface

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

private profiles or closed networks

your home country

specific social networks

specific physical locations or regions

pre-set topic areas

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective

to add fullness to your metrics reports

to provide an estimate of future trends

to make it easier to generate ROI reports for key stakeholders

this is not a feature of the overview module

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Hootsuite Campaigns

Hootsuite Engagement

Hootsuite Email Capture

Hootsuite Retargeting

Hootsuite Analytics

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

bulk composer

Hootsuite campaigns

calendar view in the Publisher

content library

auto-schedule

The Hootsuite bulk composer allows you to:

publish the same message across hundreds of social media networks at once

send out hundreds of personalized direct messages to your Twitter lists

upload up and schedule to 350 posts in a CSV file

generate large amounts of SEO friendly copy, based on social marketing goals

approve large numbers of posts composed by junior team members

add background music to all the YouTube videos in a playlist

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Under the Require Approval heading in the Publisher

From within the Compose Box (manual and auto-schedule)

From the drop down menu in a search stream (Send to Schedule)

From within the calendar view in the Publisher

Using the bulk uploader

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

vanity URLs

a batch of custom redirect links

enterprise URLs

custom top-level domain suffixes

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

geo-targeted auto-response

private message stream

comment stream

auto-assignment

external tag

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

YouTube engagement

replies

published comments

search

moderate

The purpose of the social profile picker in Composer is to:

select the social networks you’d like to monitor for activity relevant to your brand

pick the social networks for which you’d like to generate a statistics report about your publishing efforts

identify the social networks to which you’d like to publish your message

select or deselect your existing social networks you’d like to connect to with your Hootsuite account

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

add details about a video including a description, relevant tags, and its category

publish a video to a playlist

bypass YouTube"s size limits

view video analytics and identify top performing videos

publish videos up to 12 hours in length without a verified account

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

owl post deliveries

text messages

email notifications

push notifications

calendar reminders

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to demonstrate the ROI of your social media efforts to more senior leadership in your company

to provide colleagues with relevant content to publish with the compose box

to guide your team’s social media tactics to do more of what’s working

to supply colleagues with data required for bulk uploader entries

to provide more accurate geo-location search results in your streams

To send a carefully crafted message more than once, you should use:

Geo-targeted messages

Hootsuite Drafts

Hootsuite Profile Picker

Auto-schedule

Why would you want to add someone to a Twitter list in Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors

to send targeted direct messages in bulk

to boost the SEO of your posts

to group together your published tweets by topic for easier reference

to block them from commenting or re-sharing your posts

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

to view analytics on your YouTube channel and videos

to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings

to vet incoming comments on your channel or specific videos by approving or deleting them

to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

A vanity URL in Hootsuite is best described as:

a web address within a set of sub-domain names associated with certain industry segments

one that contains a custom domain suffix, such as .io .ly .ing .love

a customizable, branded URL that also lets you track click-through statistics

a set of re-direct links provided to your organization"s administrator by Hootsuite

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

"Super-Admin"

"Custom"

‘Can Edit’

"Default"

"Unlimited Permissions"

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the overview feature in Hootsuite Metrics

the 'Owl View' in Hootsuite Insights

the boards feature in Hootsuite Metrics

the boards feature in Hootsuite Social ROI

the overview feature in Hootsuite Analytics

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

Social Sweepstakes; Entry Forms

Sign Ups; Like Gates/Age Gates

the Social Promotions Builder; the Social Media Campaigns Builder

Social Sweepstakes; Sign Ups

Offers; Forms

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics

Hootsuite Solutions

Hootsuite Social ROI

Hootsuite ROI Calculator

Hootsuite Analytics

Which of the following is not a feature of Hootsuite?

the ability to monitor conversations and engage with your audience across multiple social networks

the ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

the ability to schedule and publish messages to multiple accounts at once

geo-locating conversations and geo-targeting messages

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

owly traffic

share of voice

posts

engagement

followers

Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed

seeing all your scheduled posts in a single list

approving messages composed by team members

identifying gaps in your publishing schedule

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft

search for hashtags or keywords

send a direct message to a user

retweet and favourite

like and reply

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library

Explore tab

App Directory

Hootsuite Impact tab

Hootsuite App Store

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Analytics

Internal tags

Plug-ins

Search streams

Comment trackers

To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

tweet multiple images in a gallery format

save a tweet as a draft for future re-use

create Twitter lists with high profile attendees

geo-search for mentions of your event hashtag

monitor analytics data for sentiment around your event

Which of the options below best describe the action being undertaken in the visual?

giving a top performing organic social post a paid boost

assigning an incoming social message to a team member for a response

creating a new stream for engaging with your audience

publishing a social media message to several social media accounts

adding a social network to your Hootsuite dashboard

running an analytics report to demonstrate ROI

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

insights into publishing analytics, such as click throughs, impressions, and CPCs

metrics data around social messaging activities

the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

Hootsuite adds extra video editing and customization options.

Unlike YouTube, Hootsuite doesn"t restrict video size limits.

You can manage multiple YouTube accounts from one place.

You can view analytics through the YouTube Analytics app for Hootsuite.

You can schedule when your videos will publish.

A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

first response time

recent posts and overall post volume

handling time

clicks by country

# of LinkedIn status updates

total clicks

reaction topics

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the Approvals Queue, which would require Admin approval of each RSS Feed post

specifying under Preferences ---->RSS Feed the audience types who should

receive the RSS feed updates (e.g., by age, gender, occupation, etc)

setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded

When using the Composer in Hootsuite's Mobile app, which options are available for sending your message?

send now only
send now or schedule a custom time
schedule a custom time only
send now, auto-schedule, or schedule a custom time
Hootsuite Mobile does not allow publishing - only engagement functionality