To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
- has a larger font size
- includes at least two different colors
- has a relevant headline
- includes a current promotion
- is listed after search results
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Home » Google Ads Search Advertising Certification Assessment Answers (Updated)
Google AdWords Search Certification Advertising now is called Google Ads Search Advertising Certification Assessment Answers and is available on Google Academy for Ads.
Search certification exam assessment contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.
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Reached the checkout page but did not complete the purchase.
Added an item to the shopping basket but then abandoned it.
Visited the website in the past 7 days but did not convert.
Visited the website in the past 28 days but did not convert.
Time
Interest
Intent
Device
Location
I love historical sites and San Francisco.
It is 10 a.m.
I am using my tablet.
I am sitting in a train station in London.
I need to book a boat ride.
Sign in to the Google Ads account where you wish to make the text ad.
In the page menu on the left of the screen, select Ads & Extensions.
Choose the + button, and then select Text Ad from the available options.
Enter the headlines, URL, and description lines you wish to use.
Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
It's an estimate of the quality of your ads, keywords, and landing pages.
It's a final score that's based on every element of the structure of your account.
It's a metric that scores the quality of traffic that clicks on your ads
It's feedback left by users who've clicked on your ad and browsed your website.
Segment a customer list, based on a desired marketing action.
Upload the list to Google Ads.
Translate the list into an audience list and make it available for targeting.
Customize your creatives with special offers or incentives that are specific to this audience.
Select All Correct Responses
A video can present a summary of her products to people showing an interest in her business.
Her business can catch the interest of people while they're engaged with a mobile app.
Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Her business can show up on search results when businesses similar to hers are showing up.
She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
Remarketing Lists for Search Ads
Detailed Demographics
In-Market Audiences
Customer Match
To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership
To upload your own data into Google Ads and reach custom segments across devices
To drive consideration among people who are actively researching the products or services you offer
To help reach people who have engaged with your website or YouTube channel in the past
Structured snippet extensions
Call extensions
Callout extensions
Sitelink extensions
Allowing mobile users to directly call a business
Directing users to specific pages of a website
Highlighting value-adding attributes of the business, products, or services to users
Describing features of a specific product or range of products or services offered by the business before users click on the ad
Messaging that includes "Click Here!"
A phone number where customers can contact him
The physical address of his store
At least one of his keywords
To give users an idea of the content they'll see upon clicking the ad
To match an appropriate landing page with the search term that triggered the ad
To give users more options over which landing page they want to navigate to
To allow the Google Ads system to anticipate what content is present on the landing page
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Select All Correct Responses
Conversion rate
Ad dimensions
Bid amount
Ad landing page experience
Ad relevance
Select All Correct Responses
User generated scenarios
Campaign settings
Company sales figures
Account executives
Industry data
Select All Correct Responses
More qualified leads
Dynamic video insertion
Attractive video assets
Faster loading landing pages
Better ad quality
Improving the speed of his website
Cloning the ad multiple times
Decreasing the bid for the ad
Including keywords in his ad text
Select All Correct Responses
Select All Correct Responses
Select All Correct Responses
To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.
Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.
Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?
or
Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)
Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.
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