To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
- has a larger font size
- includes at least two different colors
- has a relevant headline
- includes a current promotion
- is listed after search results
Home » Google Ads Search Advertising Certification Assessment Answers (Updated)
Google Ads Search Certification Exam Answers
Note that during the exam you get 50 various format questions, but there are more than 230 different questions. Every time you take this assessment you get random questions from this question pool. Download the file with all possible Search Ads assessment questions with 100% correct and verified answers.
Google Ads Search Assessment:
How will appearing on Google Search partners benefit the school?”
What’s a benefit of using the sitelink extension?
Which automated bidding strategy should the marketing manager use?
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign's optimization score is 22%.
How should the manager interpret this score?
An account planner is planning their company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.
Which two advantages does Performance Planner offer? (Choose two.)
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A water-sports company specializes in custom-made watercraft and accessories. The company's marketing manager uses the broad-match keyword "boat" and adds "paddle" as a negative keyword.
Which two search queries will the ad be eligible to serve on? (Choose two.)
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A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers.
Which type of audience will likely have the highest lifetime value?
A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.
Which user data source is the marketer eligible to use?
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A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They're considering using automated bidding.
How can automated bidding help the manager accomplish this goal?
An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably.
What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)
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A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans.
What are two ways that broad match can make the manager's work easier? (Choose two.)
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An electronics company is launching a new voice-controlled television. The company's owners decide to use broad match in their Search Ads campaign with the keywords ""voice-controlled television.""
How will broad match benefit the company's campaign?
A marketing manager with a fixed budget wants to drive as many customers as possible to their website.
Which bidding strategy can meet the marketing manager's needs?
A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of "all-inclusive vacation Paris."
Which search terms might match with this ad?
A growth marketing manager is developing the advertising strategy for a company's product launch in an increasingly competitive market.
How can a Google Search campaign help with the company's product launch?
An Account Strategist regularly reviews their company's optimization score in order to make sure that their Google Search campaign is as effective as possible.
How is this optimization score calculated?
You manage the Search strategy for an athletic apparel retailer.
Which customer type will likely have the highest lifetime value?
A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose ""website traffic"" as the campaign marketing goal.
Which outcome should the marketing associate expect from the campaign?
An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find.
Which steps, in order, could the skater take to interact with Google Search Ads?
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.
Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
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What Are Three Ways That Automated Bidding Can Improve Efficiency?
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Which of the following goals can you achieve for your marketing campaign by using automated bidding?
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Jimmy has completed the headline section of his text ad and is now writing the description section.
What are three factors that Jimmy should include in the description section of his text ads? (Choose three.)
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Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.
How many headlines can Samira include in a single responsive search ad?
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.
Which feature makes the optimization recommendations valuable for Leo?
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with.
Why is Google Ads right for you?
Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.
What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)
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Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.
Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
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Francis tries to explain to his boss the benefits of using automated bidding.
Match these aspects of automated bidding with the benefits they serve.
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time.
Upon which other principles was Google Ads built?
Tara is using Search Audiences to reach her most valuable customers.
Which direct benefit might she obtain by using Search Audience?
Sam's new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.
Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
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Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).
Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction.
What change to Brenda's ad might improve the Ad Rank?
You'd like to improve an ad's perceived quality during an ad auction.
What aspect of the ad will be most beneficial for you to work on?
Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.
How else will phrase match benefit Bob's campaign?
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%.
What does this score indicate?
Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search Ad group? (Choose two.)
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Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like.
What's a likely reason for his ad not being frequently displayed?
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive.
In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword.
Which two searches may prompt the ad? (Choose two.)
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You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed.
Why is Google Ads a viable option?
What might increase the number of clicks your ad receives?
Hank wants to use a "Maximize Conversions" campaign with the Performance Planner.
Which recommendation can be provided to Hank by the Performance Planner?
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.
What action should improve the ad relevance?
Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?
Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.
How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)
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What are two main benefits of using Search Audience solutions? (Choose two.)
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Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.
What should Mario include in his headline?
Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
How might Google Search Ads provide value to Alex?
Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores.
How can a Google Search campaign benefit Lisa's business?
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Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.
For which activity are callout extensions beneficial?
Mary has been familiarizing herself with the different ad components of a text ad.
Match the following text ad component descriptions with the components they describe.
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).
Which of the following actions might improve Charlie's eCTR?
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2.
How much would Jim pay for the first spot in the auction?
Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid's marketing goal?
As an advertiser, creating your first text ad in Google Ads is a simple five-step process.
Arrange the five steps in order, with the first step on top.
Automated bidding does the heavy lifting for advertisers on Google Ads.
What does automated bidding use to set the right bid for every auction?
What value can be recognized by launching a Google Search campaign?
Which benefit does broad match modifier give Bob’s Search Ads campaign?
How will broad match benefit Bob’s campaign?
Which activity will lead potential customers to Carlton’s company through Google Search ads?
What might the user have been doing?
Why does Google make this recommendation?
Francis wants to increase his Google Ads skills and optimize results for his clients.
What two best practices should Francis adopt? (Choose two.)
What are two benefits Gina could derive from using responsive search ads? (Choose two.)
To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
What criteria are reviewed by Google Ads?
How does Google Ads provide control?
How does automating your bid contribute to a successful Google Ads campaign?
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
Match each signal type with how it is demonstrated in this situation.
1 Time
2 Interest
3 Intent
4 Device
5 Location
I love historical sites and San Francisco.
It is 10 a.m.
I am using my tablet.
I am sitting in a train station in London.
I need to book a boat ride.
What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
Which automated bidding strategy should she use in her campaign?
What benefit would a Google Search campaign provide Jennifer?
Which search terms might match with Jennifer’s ad?
What else might he do to improve his Ad Rank?
How does the negative keyword help Jimmy’s advertising campaign?
Which criteria should John’s Plumbing configure to meet this goal?
Which benefit will she gain by appearing on Google Search partners?
How could a Google Search campaign benefit his business?
Maria has been told that she should use the Performance Planner on a monthly basis.
Which campaign types are available to her in Google Ads?
What are the three components of a text ad on the Google Search Network that Mary will need to know?
Match these Search Audience solutions with the benefits they can bring to your campaigns.
1 Remarketing Lists for Search Ads
2 Detailed Demographics
3 In-Market Audiences
4 Customer Match
Toreachpeoplebasedonthelikelihoodoftheirmarital status,education,parenting stage, and homeownership
To upload your own data into Google Ads and reach custom segments acrossdevices
Todriveconsiderationamongpeoplewhoareactively researching theproductsor services you offer
To helpreachpeoplewho haveengagedwithyourwebsiteorYouTubechannelin the past
What did he hope to achieve by selecting “leads” as his goal?
Which type of automated bidding strategy would be best for Priya’s campaign?
What automated bidding strategy should Rashid consider using?
What are two advantages Performance Planner offers Rebecca? (Choose two.)
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Which outcome is Reggie expecting from the campaign?
What can she do to potentially get a higher ad position?
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
What Google campaign type will help her reach her most valuable audiences?
What’s Google’s recommendation about extensions?
Which two user searches may generate the advertising manager’s ad? (Choose two.)
Singh’s marketing company has created an enticing ad that receives many clicks.
What effect will the ad likely have on the Google Ads auction?
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.
What type of automated bidding strategy is Siona using?
One reason Steven values the optimization score is because it makes it possible for him to do what?
Tara is using Search Audiences to reach her most valuable customers.
Which direct benefit might she obtain by using Search Audience?
What’s a key benefit of a well-managed Google Search Ads campaign?
Wendy is setting up a Customer Match strategy to reach a list of prospective customers.
What ad extension is only available as a full automated ad extension?
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
What is a main benefit of using Search Audience solutions?
What Search Network text ad component provides up to three fields of 30 characters each?
What two ad extension types can also be served as automated ad extensions? (Choose two.)
What’s an accurate description of callout extensions?
What else must the advertiser include?
Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
When should you use Remarketing Lists for Search Ads?
When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?
Which is required for an ad to be served to a user?
Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
Why should your business use Performance Planner?
Yan is working on a Remarketing List for Search Ads campaign.
Which user could be added to a valid Remarketing audience list to ensure optimal results?
For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
What are two benefits of using automated bidding? (Choose two.)
What two actions might improve the relevance of your ad? (Choose two.)
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns.
What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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User generated scenarios
Campaign settings
Company sales figures
Account executives
Industry data
You’re trying to improve an ad’s perceived quality so it performs better during an ad auction.
What change would have the least-positive impact to an ad’s quality?
What action might improve the click-through rate on your ad?
Knowledge Check Assessment (21 questions)
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To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.
Which keyword match type would help Barbara reach the most search queries that potential clients are using?
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.
Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
What does this mean?
or
Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)
Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.