Google Ads Search Advertising Certification Assessment Answers (Updated)

• Sitelinks, call extensions, location extensions
• Sitelinks, call extensions, callout extensions
• Sitelinks, price extensions, app extensions
• Sitelinks, structured snippets, callout extensions

• The campaign's budget needs to increase by 22% in order to be fully optimized.
• The campaign needs a 22% improvement in order to be fully optimized.
• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• The campaign is being outperformed by 78% of similar businesses.

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• Assistance identifying funds from other external budgets to allocate to marketing
• Billions of weekly Google searches powering forecasting
• Integration with other budgeting software
• Leverage of machine learning for forecasting

• Use extensions only at the ad group level.
• Use at least three extensions per campaign or ad group.
• Use ad extensions only if you are advertising services.
• Use no more than two extensions per campaign or ad group.

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• Motorboat rentals
• Travel on a paddleboat
• Paddleboat rentals
• Boat adventure

• People who previously purchased a large quantity of the website's products
• People to whom the company has previously advertised via traditional media channels
• People who previously purchased from a competitor's website
• People who have heard of the company but have never visited the company's website

• Create account-level plans that combine all campaigns.
• Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
• Divide campaigns with different marketing objectives into individual Performance Planner plans.
• Set bids and budgets by using last click conversions.

• IP Address, Social media profile, Phone Number
• IP Address, Work Address, Phone Number
• Social media profile, Email, Mailing Address
• Email, Mailing Address, Phone Number

• To reach new customers who share the behaviors and characteristics of your remarketing audience segments
• To re-engage customers who have previously purchased from your business
• To reach people based on advanced demographic criteria
• To identify loyal customers and expand reach to people who resemble your customers

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• Email address
• Mailing address
• Age
• Employment status

• Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
• Having more ads in an ad group means the ads will receive a higher-quality score.
• Having more ads in an ad group means lower bounce rates for landing pages.
• Having more ads in an ad group increases the chances of showing more than one ad per auction.

• By providing manual control of each bid
• By determining minimum and maximum bid values by the daily budget
• By setting manual bids for specific times of day
• By setting the appropriate bid for each auction

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• Include a current promotion.
• Increase the font size.
• List the ad at the bottom of the search results.
• Feature a relevant headline.

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• The manager won't have to think of all of the related "saucepan" keywords.
• The manager won't need to use keywords when on the broad-match setting.
• The manager can choose the exact searches to which their keywords will match.
• The manager can serve on new, relevant queries.

• The ad will appear to more users by serving on new, relevant queries.
• The ad will appear to previous customers regardless of the search terms in order to expand reach.
• The ad will only appear if the search terms contain the keyword "television," ensuring relevancy.
• The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.

• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target impression share
• Target return on ad spend (tROAS)

• "All-inclusive family vacation"
• "Best all-inclusive vacation"
• "All-inclusive vacation"
• "All-inclusive Paris holiday"

• Having the ability to develop and segment lists based on demographics
• Using your first-party data to reconnect with previous customers
• Collecting users who have interacted with your website via the Google Ads remarketing tag
• Connecting with new prospective users whose interests align with your product

• The company's website will load faster with the addition of Google Search ads.
• Search ads for the company can appear when users are comparing different options from competitors.
• The company's Search ads will be eligible to appear on other channels, such as print ads.
• Users will be able to see the company's Search ads while browsing other websites.

• Based on campaign aspects such as campaign statistics, settings, and industry trends
• By comparing the company's current sales to the company's historic sales data
• By comparing the company's website to the websites of the company's competitors
• By analyzing the popularity of the company's ads on social media

• Customers who have purchased at the retailer's outlet location
• Customers who participated in the brand's most recent holiday sale
• Customers who are members of the company's loyalty program
• Lapsed customers who haven't purchased from the brand in the previous year

• An increase in online sales through the store's website
• More customers learning about the store's products on the website

• Maximize Conversions
• Target return on ad spend (tROAS)
• Maximize Clicks
• Target impression share

• Display
• Video
• Shopping
• Search

• Users will be able to review your ads more quickly.
• Users will be able to see more of your ads.
• Google will select the best ad for each auction.
• You'll be able to serve multiple ads per query.

• Message extension
• Price extension
• App extension
• Seller ratings extension

• Including at least one keyword in the headline
• Providing the full URL in the headline
• Highlighting the business hours
• Including the names of competitors

• Ad scheduling
• Image extensions
• Networks
• Keyword insertion

• Set bids and budgets by using last-click conversions.
• Use Performance Planner on an annual basis.
• Create account-level plans that combine all campaigns.
• Check your plan regularly close to the run date.

• Target return on ad spend (tROAS)
• Target impression share
• Target cost-per-acquisition (tCPA)
• Maximize clicks

• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
• The campaign's budget needs to increase by 25%.
• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
• The campaign is performing better than 75% of the manager's other Search campaigns.

Select All Correct Responses

• Implement one ad per ad group per keyword for a maximum of 100 ads.
• Include three to five ads and at least three extensions in each ad group.
• Optimize the campaign's ad rotation for clicks or conversion actions.
• Separate each ad into an individual ad group in order to streamline reporting.

• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target return on ad spend (tROAS)
• Target impression share

• 100 users
• 500 users
• 1,000 users
• 10,000 users

• Different campaign types have different minimum and maximum budget requirements.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.

• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• With Google Ads, your ads will show up on every available search engine
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, you can choose a maximum amount to spend per month.

• Someone who has demonstrated a qualified interest in movies
• A student who is looking for loan advice
• An individual who is interested in purchasing a car
• A parent who is caring for their toddler

• The score might increase or decrease depending on the recommendation.
• The score will decrease upon accepting the recommendation.
• The score will dynamically improve upon accepting recommendations.
• The score isn't affected by application of recommendations.

• Lower bid rates can be utilized, based on inventory levels.
• Keyword lists can be automatically created based on website offerings.
• Additional web crawlers can be employed to review her inventory.
• The inventory update dates can be manually set.

• To give users more options over which landing page they want to navigate to
• To match an appropriate landing page with the search term that triggered the ad
• To give users an idea of the content they'll see upon clicking the ad
• To allow the Google Ads system to anticipate what content is present on the landing page

• Reach the right user with the right message at the right time.
• Control the cost of each click.
• Choose what time of day your ads will appear.
• Target specific devices exclusively.

• Send us a text for more information
• Learn more about us
• Free returns
• Contact our team

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• More qualified leads
• Better ad quality
• Attractive video assets
• Faster loading landing pages
• Dynamic video insertion

Select All Correct Responses

• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser's active campaigns.

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• Her business can catch the interest of people while they're engaged with a mobile app.
• Her business can show up on search results when businesses similar to hers are showing up.
• She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
• Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
• A video can present a summary of her products to people showing an interest in her business.

• When Google predicts they'll improve ad performance.
• When an advertiser manually opts in to receive them.
• When an automated extension campaign is created.
• When an account is white-listed for them.

Select All Correct Responses

• Instrumentation
• Validation
• Simulation
• Distribution
• Differentiation

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• A mention of prices, promotions, and exclusive offers
• A variety of emoji to catch the attention of potential customers
• More landing pages to visit
• Highlighting what makes his business unique
• Encouraging potential customers to take action

• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
• Because users' intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
• Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

• Up to 15 headlines
• Up to 25 headlines
• Up to 5 headlines
• Up to 50 headlines

• By determining which of Google's ads are most appropriate for your brand
• By finding areas of your total budget that could contribute to marketing
• By optimizing your ad budget for maximum growth
• By teaching your employees the fundamentals of personal budgeting

• Ad extensions include a "share" button.
• By addressing a user's intent, device, and location.
• Ad extensions include a "like" button to gauge if an ad is favorable.
• With attractive images and videos.

• The recommendations provide general best practices from Google.
• The recommendations are tailored to the specific account.
• The recommendations don't take into account campaign settings.
• The recommendations only apply to select keywords.

• That only highly-relevant traffic is targeted
• That no user overlaps between a similar list and its seed list
• That ads are shown in competitive positions
• That ads do not risk double-serving

• You can set your own budget and can change it at any time.
• Machine models automatically determine your advertising budget.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• Your ads will be placed on all search engines.

• Applying bid adjustments to specific locations
• Including or excluding "Google search partners"
• Using "Target impression share" as an automated bid strategy
• Campaign-level Target CPA (cost-per-acquisition)

Select All Correct Responses

• Ad dimensions
• Ad relevance
• Ad landing page experience
• Bid amount
• Conversion rate

• A headline
• A list of search terms
• A list of web pages
• A machine-learning algorithm

• Opening up additional ad space to extend character limits.
• Providing the right users with the right information at the right moment.
• Giving users control over the types of ads that they see.
• Making ads more appealing with the use of image and video assets.

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• Campaign type
• Size of ad group
• Advertiser campaign count
• Ad relevance
• Advertiser bid

• Affinity Audience
• Detailed Demographics
• Similar Audiences for Search
• In-Market Audience

• It's an estimate of the quality of your ads, keywords, and landing pages.
• It's a metric that scores the quality of traffic that clicks on your ads
• It's a final score that's based on every element of the structure of your account.
• It's feedback left by users who've clicked on your ad and browsed your website.

• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

• Extend ads with a phone number, allowing mobile users to directly call your business.
• Gives you the option of driving traffic to your website or to the app store from a single text ad.
• Direct users to specific pages of your website.
• Highlight information about value-adding attributes of your business, products, or services.

• Lets you quickly display information about your promotions without having to update every ad.
• Lets you show your business address, phone number, and a map marker alongside your ad text.
• Gives users specific information about what you're offering, before they visit your website.
• Allows potential customers to navigate to specific pages of your website directly from the ad.

• Credits and context
• Profit and privacy
• Options and tracking
• Control and results

• Getting suggestions on the best automated bid strategies for her campaigns
• Learning granular insights regarding her search network performance
• Delivering a customized message to the right user at the correct bid
• Receiving automatically-generated keyword and ad content suggestions

Select All Correct Responses

• Machine learning helps automatically find new keywords.
• Destination URLs are automatically kept up-to-date.
• The user interface for Dynamic Search Ads excludes all manual controls.
• Dynamic Search Ads don't have to undergo the bidding process.
• Dynamic Search Ads require no initial user configuration.

• Auctions fluctuate all the time
• Click-through rate averages require planning
• Google Ads are updated automatically
• A / B testing

• Phrase match
• Exact match
• Broad match
• Broad-match modifier

• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Uses machine learning to target new demographics
• Recommends the perfect ad structure for your budget

• Adding seasonal messaging during the holiday season.
• Using colors in the message text to improve Quality Score.
• Making the headline bold to potentially improve the eCTR.
• Incorporating an image to make the ad more enticing.

• Someone who has an interest in a topic
• Someone who writes content about a topic
• Someone who is in the mindset to buy
• Someone who has a passion for a topic

• Improving the navigability of the landing page.
• Removing an extension from the ad.
• Increasing the bid amount of the ad.
• Determining the location of users.

• Bob's ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob's ad will show on searches for televisions that came to market at the same time as UltraView1000.
• Bob's ad will show on searches for UltraView1000 and additional words before and after.
• Bob's ad will show on searches for television features similar to UltraView1000.

• 40% of the revenue she allocates to her campaign is being used in the wrong areas.
• The campaign is running 40% over budget.
• The campaign is 60% less optimal than other company campaigns.
• The campaign score has 60% headroom to improve.

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• Default bid amount
• Keyword list
• Delivery times
• Country targets
• Device types

• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns

• To prevent campaigns from becoming “Limited by Budget”
• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• So that spend is not reallocated between two different marketing objectives

• They generate new creative suggestions for both keywords and ads.
• They provide advertisers with additional insights within the search term report.
• They prevent all irrelevant traffic from clicking on your ads.
• They encourage users to make more informed decisions and take action.

• Users may be misspelling his keywords.
• He has too much information listed in his ad extensions.
• His bid for the ad is too low.
• He hasn't supplied a link for the ad.

• By dynamically using negative keywords, based on a user's website content.
• By attracting users with creative assets.
• By presenting users with catalog options for a product.
• By providing users with relevant information up-front.

• Someone researching the safety features of baby prams
• Someone excited about a new movie release
• Someone looking to purchase a new car
• Someone with a qualified interest in mountaineering

• Contact our team
• Berlin, London, Paris, Singapore
• Free shipping
• Text an expert now

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• Refrigerator reviews WidgetCo
• Energy-efficient fridge
• WidgetCo refrigerator installation
• Smart refrigerator reviews
• WidgetCo customer support

Select All Correct Responses

• Location extension
• Callout extension
• Promotion extension
• Sitelink extension

• Google Ads guarantees phone calls to your business.
• Google Ads offers separate auctions for low budgets.
• Google Ads gives you control over your budget.
• Google Ads allows you to cap the number of ads you pay for, based on your business.

• Recommended campaign bid scaling
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended average daily budget

• Focusing on connecting to a wider audience.
• Improving the navigation of the landing page.
• Adding more negative keywords.
• Highlighting product uniqueness.

• Local
• Discovery
• Video
• Display

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• By creating a new ad group for the sale.
• By targeting specific device operating systems.
• By adding coupon alerts to people nearby the store.
• By setting campaign start/end dates.
• By choosing "leads" as the campaign goal.

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• It promotes advertising on social media platforms.
• It allows for greater control over keywords.
• It reduces the needed advertising budget.
• It creates new ads automatically.
• It finds traffic an advertiser might miss.

• The customer journey has become more complex and therefore bids should be based on general user behavior.
• If you don't bid efficiently, you could miss valuable conversions.
• The appropriate bid can often be a static target that's challenging to reach.
• User intent and likelihood to complete valuable actions for your business don't vary based on location, time, or device.

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• Bids
• Ads
• Keywords
• Budgets
• Ad extensions

• A phone number where customers can contact him
• At least one of his keywords
• The physical address of his store
• Messaging that includes "Click Here!"

• By maximizing the number of conversions for a spend scenario
• By choosing ad types that your target demographic finds most appealing
• By providing a discount on all ads after purchasing a license
• By relying on customer feedback for optimal ad placement

• By showing his ad to people searching for related information about helmets.
• By displaying Alex's ad on a website that reviews motorcycle helmets.
• By linking to Alex's ad from related social-media groups.
• By including his ad on similar motorcycle accessory store websites.

• Her business will have a competitive presence with similar businesses during searches.
• Her business will have a higher ranking in organic search results.
• Potential customers will be automatically directed to her business website.
• Ads for her business will appear across a variety of digital and traditional media.

Select All Correct Responses

• Product and service comparisons
• Attractive imagery
• Information based on their moment
• Relevant information
• News items related to their search

• Give potential customers the ability to contact a business via a text message
• Highlight key information and unique selling points of a business
• Allow users to navigate to specific pages directly from an ad
• Provide potential customers with the ability to call a business directly from an ad

• Categories
• URL filtering
• Page feeds
• Landing pages

• Greg must type in the specific keywords he's targeting once his ad has been approved, then view it in a browser.
• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

• Improving the speed of his website
• Cloning the ad multiple times
• Decreasing the bid for the ad
• Including keywords in his ad text

• Set a specific target CPA (cost-per-acquisition)
• Create alternative versions of best performing ad variations
• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords

• $2.50
• $4.50
• $5
• $2.51

• Her ads will appear above and below search results when people search for related keywords.
• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will serve on website content related to her business or her customers' interests, based on her targeting decisions.

• True
• False

• Changes in auction dynamics
• Changes in tracked conversions
• Renaming campaigns
• Shifts in spend mix

• Google Ads creates them based on existing ad copy, landing pages, and extensions
• Google Ads creates them based on existing high performing ad copy
• Google Ads mixes and matches headlines and description lines that have been provided
• Google Ads mixes and matches headlines and URLs that have been provided

• One or two
• Only one
• Three to five
• Two to three

• Description, path fields, and headline
• Description, path fields, and URL
• Headline, description, and path fields
• Headline, description, and URL

• Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
• Influence organic results
• Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
• Show your ads when a customer is searching for your product or service

• All of these are automatically generated
• Description line
• Destination URL
• Headline

Select All Correct Responses

• Someone searching for the term I want to buy a black shirt
• Someone searching for the term black button shirt
• Someone searching for the term shirt
• Someone searching for the term shirt brown

Select All Correct Responses

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

• Message, callout, and structured snippets
• Promotion, callout, and sitelink extensions
• Sitelink, callout, and structured snippets
• Sitelink, location, and call extensions

• The cost-per-click on ad extensions is lower than on a search ad headline
• They guarantee higher engagement for advertisers
• They increase ad quality and drive lower conversion costs
• They increase engagement and influence ad quality

• Customer Match allows you to reach people who have been to your website
• Customer Match allows you to reach people who haven't been to your website yet
• Customer Match relies on your own data instead of a remarketing tag
• It wouldn’t be a good fit. You have to tag your website to use Customer Match

• True
• False

• Headline length
• Keywords
• Networks
• All of the above

• Expected clickthrough rate, ad formats, and ad relevance
• Expected clickthrough rate, landing page experience, and ad relevance
• Expected clickthrough rate, max CPC bid, and landing page experience
• Max CPC bid, landing page experience, and ad relevance

Select All Correct Responses

• Easy to navigate
• High amount of user traffic
• Relevant and original content
• Transparency about your business