Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.
What automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
Explanation:
Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
Rashid, who wants to raise awareness of his brand and focus on campaigns centered around branded terms while minimizing his daily bid management workload, should consider using the Target impression share automated bidding strategy. This strategy allows Rashid to specify where he wants his ads to appear on the search results page, whether at the absolute top, top of the page, or anywhere on the page, and Google Ads automatically adjusts his bids to help achieve his desired impression share. By using Target impression share bidding, Rashid can ensure that his ads are prominently displayed to users searching for his branded terms, maximizing his brand’s visibility and awareness without the need for constant bid adjustments. This automated bidding strategy simplifies Rashid’s campaign management process by automating bid adjustments based on his desired impression share goals, allowing him to focus his time and resources on other aspects of his advertising campaigns while still achieving his objectives of raising brand awareness and visibility. Therefore, Target impression share is the most suitable automated bidding strategy for Rashid’s needs, enabling him to efficiently manage his campaigns focused on branded terms while minimizing his daily bid management efforts.
