Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.
What automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.