Match the Analytics and Google Ads measurement terminology to the description.
|Google Analytics Transactions||A measure almost always used for e-commerce purposes.|
|Google Ads Conversions||A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download|
|Google Analytics Events||A way of sending additional info beyond what is tracked by default (e.g., button clicks).|
|Google Analytics Goals||A measure of a successful user interaction or a completed activity.|