A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?
- Bus !from Moscow !to Riga
- Bus [Moscow-Riga]
- “Bus Moscow-Riga”
- Bus +from Moscow +to Riga
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Yandex Direct Certification Answers , take the test to get Yandex.Direct certified. Upon successful completion of the test, you will receive a personalized certificate. It covers basic and intermediate concepts and best practices for managing and optimizing Yandex PPC campaigns .
Please note that the test for Yandex.Direct is intended for users already familiar with the service. The test checks both theoretical knowledge and practical experience of the service.
Whether you are new to Yandex.Direct or would like to refresh your knowledge, we encourage you to check out the training courses with test questions at the end of each lesson.
Yandex.direct is one of the certification programs available on Yandex Certification Center.
Take the exam is FREE .
The Yandex.Direct certification has much more possible questions than you get during the certification. Our PDF file contains all possible questions with answers .
To target customers with specific offers based on the advertiser’s product feed.
To display ads related to users’ interests, online behavior and the content of the current site.
Set up a Yandex.Direct campaign targeting the entire city.
To use search banners to raise brand awareness.
The number of impressions for the segment.
The exact number of users found.
Cookies on different devices over the past 30 days.
The minimum bid for Image ads is 0.01 USD/EUR/CHF.
Image ads appear on sites in the Yandex Advertising Network.
Image ads can appear on all Premium placement positions on Yandex Search and in the Yandex Advertising Network.
Image ads can only appear in the Yandex Advertising Network and Dynamic ads.
Yes, if Jane grants John access to her account in Yandex.Audience.
Yes, he can. Geo-based segments are available to all advertisers.
Yes, if Jane grants John access to the specific segment in Yandex.Audience.
No, one segment cannot be used in multiple accounts.
Yes, the CTR of ads in ad networks does affect CPC on Yandex Search.
It’s impossible to determine without testing.
No, the CTR of ads in ad networks does not affect CPC on Yandex Search.
Load previously hashed data into Yandex.Audience and tick the box next to “Hashed data” in the interface.
Data is automatically hashed when loaded into Yandex.Audience.
Tick the box next to “Hashed data” in the Yandex.Audience interface, and the data will be hashed.
Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.
Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.
Set retargeting for users who added items to their cart.
the banner ad appears in the active browser window for at least 1 second.
at least 50% of the banner ad appears in the active browser window for at least 2 seconds.
at least 10% of the banner ad appears in the active browser window.
The first sentence from the ad text which is automatically added to the title of the ad. The ad title size cannot exceed 65 characters.
The first sentence from the ad text or the URL of the advertised site which is automatically added to the title of the ad, the ad title cannot exceed 56 characters in length. It cannot be disabled, contact the Yandex.Direct support team.
The first sentence from the ad text or the URL of the advertised site, which is automatically added to the ad title. The ad title cannot exceed 56 characters in length.
At the campaign and ad group level.
Only at the campaign level.
Only at the ad group level.
Write in all capital letters to highlight information about discounts and promotions.
Change her bidding strategy.
Add all ad extensions: Sitelinks with descriptions, callouts, vCard, display links, second ad titles.
Sitelinks, callouts, display link, vCard, second ad title, Yandex.Market rating, app.
Sitelinks with descriptions, сallouts, display links, vCards, prices, apps.
Sitelinks with descriptions, callouts, display links, vCards, second ad titles, Yandex.Market rating
Mobile device IDs and phone numbers.
Phone numbers, email and IP addresses.
Phone numbers, email addresses and mobile device IDs.
Email and IP addresses.
In the first and second ad titles, ad text, URL, display link.
In the first and second ad titles, ad text, URL, display link, sitelinks and callouts.
In the first and second ad titles, ad text, URL, display link, sitelinks.
Increase ads' CTR — the more keywords that can be inserted into the ad, the more noticeable it will be on Search.
Pass moderation faster than with regular ad copy.
Get their ads to appear in all possible SERP layouts.
Only at the campaign level.
At the level of the campaign and individual ad.
For each keyword in the campaign.
Only for an individual ad.
Buy a sports car
Buy a fast car in Moscow
Buy fast cars
Buy a car quickly
buy tickets Moscow Oslo
tickets Moscow Oslo find
tickets Oslo Moscow
Moscow Oslo
Set up hyperlocal targeting for gyms in Moscow.
Create a Look-alike segment of similar current clients.
Buy a DMP segment of users interested in sport and fitness.
Launch retargeting for users who visited the website over the past 30 days.
The advertiser will be charged for two clicks: on the sitelink and the ad title.
The advertiser will only be charged for one click.
The advertiser will be charged full price for the ad title, and 50% of the main bid for the click on the sitelink.
The user will pay for one click only regardless of how many sitelinks the user clicked on.
The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR lower than for regular links.
The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR higher than for regular links.
The advertiser will pay for each click separately. The click price is the same for all links.
Mobile ads will appear on desktop devices.
The advertiser's ad will not participate in the auction, since they don't have ads for desktop devices.
Yandex.Direct will automatically generate desktop ads based on the mobile ad's title and text.
When the ad appears on desktops and tablets in first Premium placement.
All ads appear with callouts regardless of position.
In any ad block on the first page of search results.
The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
The user will see the ad that is more relevant to their search query.
The user will see the desktop ad since its high CTR gives it priority over the mobile ad.
Select two correct answers.
Concert tickets price
Buy tickets for concert
Concerts in Moscow
Buy tickets Moscow
Discount coupon
Coupons for discount
Discount restaurant coupon
Coupons for discount Moscow
bus +from Moscow +to Riga
bus [Moscow Riga]
bus !from Moscow !to Riga
"bus Moscow Riga"
Moscow buy apartment +in credit
Buy two-room apartment in Moscow
Buy apartment in Moscow
Moscow buy apartment
House for sale
Sell a house in Moscow
Sell a house without an agent
Buy a house
Want to sell smartphone in Moscow
Sale smartphone
Where to sell a smartphone in Moscow
Selling smartphone Moscow
Add a negative keyword list at the campaign or ad group level.
Delete irrelevant keywords from the product description.
You cannot exclude impressions for specific keywords.
Only the product feed.
The entire site, specific pages from the site, the product feed.
Only the entire site.
The entire site, specific pages from the site.
Create and make changes to Smart banner campaigns.
Edit campaigns and send them for moderation.
Delete an ad or campaign if they had impressions.
Install the code tag without the "Session Replay" function.
You should mark the input fields in the page's HTML code with a CSS class.
You should mark the pages that should not be recorded in the settings of the page's tag.
Using the Yandex.Direct interface.
Using an Excel template.
Using the Yandex.Direct interface and CSV format.
Using an Excel template in the interface or an Excel / CSV template in Direct Commander.
Only CSV.
Both CSV and XLSX/XLS.
Only XLSX / XLS.
Only CSV.
Both CSV and XLSX/XLS.
Only XLSX / XLS.
are saved no matter what.
are deleted automatically.
are saved, but only for 28 days.
can be saved or deleted — it's your choice.
The only difference between segments and goals is that they are created in different sections of Yandex.Metrica.
Data for goals becomes available only after the goal has collected it. For segments, historical data is available starting from the day Yandex.Metrica was installed on a site.
Segments can be used in Yandex. Direct, the goals can only be used to analyze user behavior on the website.
No, Session Replay does not record data entered in password fields.
Yes, it records all data the user enters on the site.
If a page has password fields, Session Replay does not record any user actions on that page.
No, the tag code on the site will automatically be updated.
He only needs to reinstall the tag code on the main page. Data will be collected on all pages.
Yes, he should reinstall the tag code on all pages of his site.
About the service.
Yandex.Metrica.
Quick start.
About the service.
Yandex.Metrica.
Quick start.
Retargeting in Yandex network, CPA, ROI, Weekly budget strategy: maximum conversions.
Automatic pausing of the campaign when the site is down.
Bid adjustments by gender and age.
All of the above.
must be updated on all the site's pages, as the code has changed.
does not need to be updated, since the tag's code did not change.
must be updated on the page where goal is/was fulfilled.
For targeting and bid adjustments.
For bid adjustments only.
For targeting only.
The criteria with the highest traffic volume will be applied.
Only the criteria with the highest CPC will be applied.
The criteria with the highest combined CPC and CTR will be applied.
Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the "Ad systems" report.
This is impossible. There must be a bug. You should contact the support service.
The "Ad systems" report shows the number of visits for all clicks, both valid and invalid.
The highest combined CTR and CPC will trigger impressions.
The criteria with the highest CPC and traffic volume will trigger impressions.
The criteria with the highest CTR will trigger impressions.
Based on Yandex.Audience goals.
Based on Yandex.Metrica goals.
Based on Yandex.Metrica goal and segments .
Based on Yandex.Audience segments and on Yandex.Metrica goals and segments.
Products or services that require licensing, e.g. financial services.
Job search and employment services.
Medicine and health services.
Start a search campaign with ad texts mentioning the store's competitive advantages and discounts for users who visit the website.
Create a retargeting list for the condition "Added products to the cart, but did not make the payment" and start a campaign for this audience in the Yandex Advertising Network.
Start a media campaign for users who have visited the website.
Install Yandex.Metrica to your site (with active goals or segments), and enable impressions in ad networks.
Install Yandex.Metrica to your site (with active goals or segments).
Install Yandex.Metrica, activate ad networks.
Yes, сompetitors' brands can be used in keywords as well as in ad texts if the landing page shows the brands in the same context as the ad.
Yes, Yandex advertising requirements allow this.
Competitors' brands can be used in keywords, but not in ad texts.
From highest to lowest combined CTR, bid and the quality coefficient.
Randomly.
From highest to lowest CPC.
From highest to lowest quality coefficient.
Average CPA.
Average ROI.
Weekly budget.
Average CPC.
Create a DMP segment based on third-party providers' data.
Create a Yandex.Audience segment based on your clients data.
Create a segment based on a Yandex.Metrica goal (visited the Contacts page).
Create a look-alike segment in Yandex.Audience based on your clients' data.
Launch a campaign with a Look-alike segment for current visitors.
Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”
Use polygons in Yandex.Audience with the option “Audience: works.”
Images and Video extensions.
Callouts.
Display link.
Sitelinks with descriptions.
No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords.
Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords.
It’s impossible to determine without testing.
Yes, on the “All ads” page.
Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.
No, the ad will not appear anywhere.
No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.
No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.
Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.
Select all the answers that apply.
Add the legal name of your organisation.
Enable geotargeting and add the name of the city or region where you offer your products or services.
Add information about discounts, promotions, gifts, etc. to your ad text.
Include keywords in the ad text.
Bus !from Moscow !to Riga
Bus [Moscow-Riga]
“Bus Moscow-Riga”
Bus +from Moscow +to Riga
Enable the option "Dispatch ecommerce data to Metrica" and update the Yandex.Metrica tag on all pages of the site.
The "Dispatch ecommerce data to Metrica" option is enabled by default, so no additional steps are necessary.
Enable the option "Dispatch ecommerce data to Metrica" and update the Yandex.Metrica tag on the page where transactions take place.
on the site's home page as well as the page where conversions take place.
all the site's pages.
the site's home page.
the page where conversions will take place.
Yandex.Direct, summary.
Sources, summary.
Search queries.
Yandex.Direct, sites.
Yandex.Direct, summary.
Search queries.
Ad systems.
Only Yandex.Audience segments.
Goals and segments from Yandex.Metrica, as well as Yandex.Audience segments.
Only Yandex.Metrica goals and segments.
Using a Yandex.Audience Pixel for Search campaigns.
Based on Yandex.Audience segments based on your CRM data.
Dynamic retargeting using DSA.
Someone is ready to make another regular purchase online.
Someone viewed a few pages on your site but did not start the purchasing process.
Someone bought a bag on your website and you would like to launch DSA for other products to show him.
None apart from checking that the ad text fits in within the character limits.
None, but the advertiser must provide documents confirming their right to do business in Russia.
A translation into Russian must be added and the ad text has to fit in within the character limit.
Yes, the text meets the requirements for ad materials.
No, quality certification for this product is required.
No, either the equivalent price in Russian rubles also must be shown or the foreign currency must be changed to Russian rubles.
"Weekly budget: Maximum conversion rate" — the more conversions (orders), the higher the profitability.
A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
Average ROI.
If he has statistics to refer to, then the "Weekly click package" is best. He should just increase the number of clicks in the strategy settings a bit.
On desktops and tablets. Statistics show that these are the best impressions.
Only on desktops. Mobile impressions should be set up separately.
On all device types where Yandex has an audience.
Send documents proving this superiority.
Delete the superlative adjective or add information proving that "the lowest prices" are a fact to the landing page.
None. The text meets the requirements for ad materials.
Competitors' bids for the keyword and the ad's CTR.
Competitors' bids for the keyword, the ad's CTR and quality coefficient.
Competitors' bids for the keyword, the ad's CTR and quality coefficient, and the user's predicted value.
From highest to lowest combined CPC and CTR.
Randomly.
From highest to lowest CTR.
From highest to lowest combined bid, quality coefficient, and CTR.
Manual bid management.
Weekly budget.
Average CPA.
Average ROI
Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.
All bid adjustments apply.
Positive bid adjustments for age and gender (demographic) and device type apply.
Average CPC.
Average ROI.
Average CPA.
Manual bid management.
A bank with a large assortment of credit products.
A large clothing and shoe store.
A pharmacy with a large assortment of dietary supplements and vitamins.
Add a new Search banner ad group to any Text & Image campaign.
Create a separate Search banner campaign.
Contact the Yandex support service.
Only on Yandex Search.
On Yandex Search and some search partner sites in the Yandex Advertising Network.
In Russia on Yandex Search and several search partners in the Yandex Advertising Network.
A CPA strategy with a weekly budget limitation.
A manual bid management strategy.
Weekly budget: maximum clicks.
On Yandex Search.
On Yandex Search, the Yandex Advertising Network and external ad networks.
In the Yandex Advertising Network and external ad networks.
It is impossible to set up such adjustments.
The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.
Over seven working days.
Over one week, from Monday to Sunday.
Over the past seven days.
On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.
On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network.
On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network, on the Yandex Home page.
From sites and product feeds.
Only from product feeds.
Only from sites.
Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
The ad with the highest combined CTR, bid and quality coefficient will appear.
The regular ad will appear, because they have priority over all other ad types.
For users who completed certain actions on your site.
By user interests.
By keywords.
Based on user interests with CPM payment.
For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.
For search queries that contain an entire keyword with CPM payment.
No, CPC accounts for all the competitors for the specific keyword.
Yes, the number of competitors varies for each region, so CPC will also vary.
No, CPC is only affected by the time of the impression and the number of comptetitors at that moment.
Yandex.Direct will automatically generate mobile ads based on the desktop ad's title and text.
Nothing. The ad group has no mobile ads.
A regular desktop ad will appear.
User interests.
User interests, age, and gender.
Demographic characteristics.
To target users by their IP addresses.
To target users by geolocation.
To create a segment of those users who saw indoor/outdoor ads.
Bid adjustments.
Yandex.Audience goals.
Autotargeting.
Yandex.Metrica segments and goals and Yandex.Audience segments.
No, it is against the rules to use company logos in Text & Image ads.
Yes, you can and there are no restrictions.
Yes, but only if the logo takes up no more than 20% of the whole image.
family stay at lake Baikal
cheap Baikal holiday
stay at lake Baikal cheaply
stay at lake Baikal 2017
Buy a stroller via internet
Stroller sales
Where to buy a stroller
Stroller buy on internet
Sitelinks with description, callouts, vCard.
Sitelinks, callouts, vCard, display link, Image, video extension.
Sitelinks with description, callouts, vCard, display link, 2nd ad title.
Yes, Dynamic ads complement campaigns with regular ads.
Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.
No, the campaigns will compete with each other.
They save time creating a large number of identical ads.
They quickly pass moderation.
They create Text & Image ads for ad networks in bulk.
Only Yandex Search.
Search and content sites.
Yandex Search and search networks.
Yandex Search, search networks, mobile ads.
Yandex.Direct, summary.
Ad systems.
Session Replay.
The campaign was sent to the server.
The campaign was sent for moderation.
There are edits ready to be sent to the server.
The campaign's strategy was changed and the edited campaign was sent to the server.
The advertiser marked the campaign as important to find it more easily later on.
The campaign was successfully loaded from the server, so the advertiser can begin making changes to it.
The campaign was sent for moderation.
The campaign was deleted, no information is available.
The campaign did not pass moderation.
The campaign was not loaded from the server.
There are problems that will stop the data from being uploaded.
Ad title, landing page URL.
Ad title, landing page URL, display link, sitelinks.
Ad title, landing page URL, display link.
From highest to lowest bids.
From highest to lowest combined bid, CTR, and quality coefficient.
From highest to lowest combined bid, quality coefficient, and domain karma.
Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.
This situation is impossible. Dynamic ad campaigns always generate unique keywords that don't overlap with regular keywords.
The Dynamic ad will appear because it responds to the user's query better by showing the keyword in the ad title.
They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.
They are not used in CTR or CPC calculations for the original keyword.
They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.
Yes, a regular campaign can contain groups with regular ads and groups with Dynamics ads
No, Dynamic ads are a separate campaign type, created separately in the Yandex Direct interface.
Yes, but only if the Separate bid management strategy is selected.
A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?
How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
In what order do ads appear in blocks on the search results page?
Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
Look at the screenshot below. What does it mean if an error sign appears next to your campaign?