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Doubleclick Studio Basics Assessment Answers - Academy for Ads

Doubleclick Studio Basics Assessment Answers

Learn how to use Studio to make and manage ad creatives for campaigns

https://academy.exceedlms.com/student/path/4711

 

 

1.)

What kind of data would be used to target ads to people who have recently searched for information about soccer matches?

  • Dynamic targeting keys
  • User profile data
  • DCM IDs
  • First- or third-party data segments

 

2.)

Which tool is used to populate data into a dynamic feed template?

  • Google Sheets
  • Google Web Designer
  • DoubleClick Digital Marketing
  • DoubleClick Campaign Manager

 

3.)

Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?

  • The creative’s exit URL goes to the wrong page on your website.
  • The creative was not built in Google Web Designer.
  • The total (zipped) file size of the creative is 250 KB.
  • A creative animation that loops indefinitely.

 

 

4.)

How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

    • It’s not possible, as Floodlight tags can only capture product data
    • Use the global site tag, which automatically tracks this information

 

  • Use custom variables, also known as u-variables

 

  • Use a third-party tool, as this data cannot be captured through Floodlight natively

 

5.)

Which tool enables the development, QA, and publishing of rich media and dynamic creatives?

  • Google Web Designer
  • Google Tag Manager
  • DoubleClick Campaign Manager
  • DoubleClick Studio

 

6.)

What is a digital brief?

    • A sample of sketches of creative designs and logos, covering multiple ad formats
    • A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
    • An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions

 

  • A document that covers a media plan, with the campaign goals and method to execute

 

 

7.)

Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?

    • Dynamic Element
    • Dynamic Element Value ID
    • Unique ID

 

  • Dynamic Element Value

 

 

8.)

A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?

  • Rejection notes
  • Preview settings
  • Event log
  • Creatives by status

 

9.)

How can you check that the geo-targeting feed names are formatted correctly?

  • Include a row for the feed’s default creative customized to a specific geo-location
  • Use the formatting in the Placement column in the AdWords API
  • Use the formatting from the Canonical Name column in the AdWords API
  • Use the Conditional Formatting options in the Format dropdown in Google Sheets

 

10.)

Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?

  • Private
  • Review
  • Comment only
  • Public

 

11.)

What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?

 

  • With a tearsheet

 

  • Save images in preview as a PDF
  • Save images in preview
  • Take, save, and share screenshots

 

12.)

An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?

    • Counter
    • Floodlight tag

 

  • Timer

 

  • Looper

 

13.)

Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?

  • He adds the Studio files to the file’s library in Google Web Designer.
  • He sets the new file’s environment to DoubleClick.
  • He includes the DoubleClick component in the creative.
  • He sets the ID in the Properties panel to “DCLK”.

 

14.)

Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

    • Third-party audience lists
    • First-party audience lists

 

  • Google in-market audience segments

 

  • Third-party demographic segments

 

15.)

Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

    • Creative specialist

 

  • Production specialist

 

  • Media specialist
  • Brand specialist

 

16.)

After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

    • The files must be manually uploaded into the asset library.
    • The files are initially accessible in DoubleClick Campaign Manager.
    • The files are accessed through a third-party file manager.

 

  • The creative’s files are automatically shared in the asset library.

 

 

17.)

In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?

    • The Properties panel
    • The Library panel

 

  • The Dynamic panel

 

  • The Components panel

 

18.)

A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?

    • AdWords API targeting

 

  • First-party audience retargeting

 

  • Geographic targeting
  • Third-party audience targeting

 

19.)

Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?

 

    • Image URL
    • Target ID
    • Placement

 

  • Start date and End date

 

 

20.)

What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?

 

  • The Google Sheet (dynamic feed) is shared with the required Studio email addresses.

 

  • The data in the Content Source Preview is assigned to DoubleClick.
  • The dynamic profile’s rules have been set to show the right content from the feed’s header rows.
  • The correct data types have been set in Studio.

 

21.)

KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?

 

  • Create meaningful reporting labels

 

  • Work with a third party to interpret their data
  • Build a spreadsheet to cross-reference their product IDs with their product names
  • Work with their product team to create better product names

 

 

 

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