Fill in the blank: a conversion path is the method by which you encourage someone to __________.
- move down your funnel
- visit your site from social media
- spend 30 minutes or more on your website
- read your well-crafted automated email
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Home » HubSpot Inbound Marketing Certification Exam Answers
HubSpot Inbound Marketing Certification Answers
Some questions:
Addressing data privacy is a portion of which part of your internal processes?
You should conduct buyer persona interviews with all of the following people EXCEPT:
Why are chatbots a great tool for strategically using marketing automation and AI?
Cobbling together software parts that do not all use the same database increases the risk of what?
Fill in the blank. Explicit segmentation is synonymous with ______.
How can you balance multiple content distribution goals?
How can you ensure your content drives action?
How many buyer persona interviews should you aim to complete?
Roughly how long should your buyer persona interviews take?
True or false: Statistical significance is an optional part of A/B testing.
True or false? Using people’s information in inbound marketing is not inherently unethical.
True or False? You should have at least 3 buyer personas.
Using software to check my writing for tone, level of formality, and fluency is an example of what?
What step should you always incorporate into your content creation workflow?
What is a marketing experiment?
What question can help define your decision stage?
What role can a CRM play in effective martech stack?
Checking for statistical significance when testing a new marketing channel ensures:
Which distribution channel drives results fastest?
Which distribution channels help drive new audiences? Select all that apply.
Which of the following is an example of someone in the awareness stage of their buyer’s journey?
Why should you create a negative persona?
What is the drawback to using the last touch attribution model?
Buying insights reveal all of the following EXCEPT:
How does the linear attribution model calculate credit?
True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.
Try to uncover all of the following during a buyer persona interview EXCEPT:
Fill in the blank: A negative persona is a person who_______.
What is the difference between the buyer’s journey and customer journey?
How can you ensure your blog content initiates action? Select all that apply.
What’s the difference between single source attribution and multi-touch attribution models?
How can you refine your content distribution strategy?
What question can help define your awareness stage?
When is an appropriate time to conduct a buyer persona interview?
How do you develop an effective content distribution strategy?
What question can help define your consideration stage?
Why should you curate a buyer persona story?
How do you set an effective content distribution goal? Select all that apply.
How can audience segmentation enhance your inbound marketing efforts?
How does the full path attribution model calculate credit?
What should you consider when identifying a marketing channel to test? Select all that apply.
What are some ways you can deliver personalized experiences to your visitors? Select all that apply.
How can you ensure your podcast content initiates action? Select all that apply.
How can you ensure your video content initiates actions? Select all that apply.
What types of questions can marketing attribution answer? Select all that apply.
Which distribution channels allow you the most control over your content? Select all that apply.
Which of the following is an example of a buyer’s journey?
What role can attribution play in your reporting strategy? Select all that apply.
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Fill in the blank: a conversion path is the method by which you encourage someone to __________.
What are three key elements that any lead nurturing strategy will need?
What area(s) can you experiment with when you’re optimizing a conversion opportunity?
What does a content compass helps organize monthly initiatives by?
What is an example of a great value offer?
What is lead nurturing’s three-pronged approach for delivering helpful content?