HubSpot Sales Enablement Certification Answers - Category

What should your sales team do with marketing qualified leads?

Reach out to help and answer questions.

Try to close them before the “window of opportunity” closes.

Back off and let marketing handle the communication.

Wait for them to raise their hands.

True or false? You should invest in keeping your technological core in place long-term, but you can experiment with your edge technologies and change them easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things.

True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently.

False — You should experiment with all of your systems on an ongoing basis.

False — You should invest in keeping both your core and edges in place long-term.

True or false? You should create a separate hero statement for each of your personas.

True

False

True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.

True

False

Which of the following is a reason sales and marketing need to be aligned?

To make sure messaging is consistent across both teams.

To make sure the two teams’ goals are complementary.

To combine the strengths of both teams.

All of the above.

True or false? Marketing and sales should share a single database of customer information.

True

False