To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?
- This was a great idea to reward loyal customers.
- This would have been better as an awareness campaign.
- This tactic would have been appropriate for the “Think” stage.
- This tactic didn’t consider personas or opposites attract thinking.