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Google Mobile Experience Certification Exam Answers
Google Mobile Experience Certification Exam Answers
During the exam, you will get 50 various format questions. Remember that there are over 150 different possible questions, and you get them in random order. All of them are available in our answer sheet.
Besides, the exam is time-limited. You have 75 minutes time limit to answer 50 questions. Exam questions are based on practical scenarios and are quite long to read. 75 minutes is not much. If you don’t have answers…
If you fail, you have to wait 24 hours before the next attempt. Remember that you have only 3 attempts possible.
The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?
Two-Factor authentication
Progressive web app
Deep linking
Universal links
Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses
Google Pay supports up to 4 ACH bank accounts per user.
It offers rewards for new user referrals.
It securely stores payment information.
It supports co-branded cards, such as those by Citi.
Completing checkout takes less than six clicks or taps.
Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?
What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
When do users prefer to interact with a website vs. an app?
How many offline interactions does it take to create a conversion?
The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users. Which Google tool can VeganZilla use to receive specific recommendations on how to improve veganzilla.com?
Google Drive
Test My Site
Google Trends
Google Web Toolkit
Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
Mobile networks are faster than WiFi connections.
The mobile web offers more overall diversity than desktops do.
The mobile web remains the most widely used platform.
Mobile networks always offer consistent speeds.
Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences
Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
Google Optimize
Dart
Gerrit
Firebase A/B Testing
Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
So that all teams can handle user feedback
To make sure branding consistency and minimize errors
So that the teams can collaborate on leadership efforts
To create diverse strategies within each individual team
Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
Conversions reports
Audience reports
Flow visualization reports
Attribution reports
You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
Using known user signals
Delivering a relevant web page
Static profile matching
Using given information
A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
Checking the “Landing pages” section in Google Ads
Comparing other businesses’ websites against their own
Reviewing the website’s funnel or flow
Having a designer inspect the cosmetic side of the pages
Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses
Turnaround time
Web-friendly
Simple design
Navigation
Relevant page
Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?
To give all teams at Jellyish easier access to the test results
To automatically forward relevant data to the Google Ads account
To quickly and easily identify problem areas
To allow site users to see results of the tests
Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses
Accessible from phone’s home screen
Fully supported by Android and iOS
Automatic certification in app stores
Responds dynamically to input
Better hardware integration
Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
Conversion rates
Average page views
Click rates
Average daily visitors
SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
Venmo
Google Pay
Apple Pay
Square Wallet
Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
By dividing the mobile conversion rate by the desktop conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate
Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
The initial search and exploration phase
The exploration and action phase
The exploration and evaluation phase
The initial search and action phase
The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?
They’re all trying to understand how users are interacting with experiences.
Each of their primary goals is to drive revenue.
All of their business roles connect to the end user.
They all work directly with the Google Ads interface.
Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Performance, Inspection, and Evaluation
Potential, Importance, and Ease
Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating
Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
Google App Engine
One Tap sign-up
Progressive web apps
Google AI
Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?
Aligning with developers to create options for testing site and app improvements
Running tests across advertising platforms and implementing results to improve efforts
Implementing tracking for measurable outcomes and share data across teams
Supporting and encouraging testing and enabling budgets to allow for it
You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
That site users leave positive reviews about products on the site
To show a price comparison with competitor sites
That the mobile experience should resemble a good conversation
To track the products the customer views and the time spent on the site
Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?
Clicks and average order value decrease.
Conversions and revenue increase.
Clicks and revenue increase.
Clicks and average order value increase.
- Google Analytics
- Google Shopping
- Cart Form AutoFill
- Real-time order counter
- To identify whether the mobile site attracts the attention of nearby people as they use it.
- The mobile site's speed and performance may vary depending on various factors.
- To see how it compares against mobile sites belonging to other businesses in the industry.
- The visuals of the mobile site may appear different in various lighting situations.
- Product insights
- Purchase insights
- Data insights
- User insights
Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR).
Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo's mobile experience create?
- $600,000
- $150,000
- $250,000
- $400,000
- Why is one Google Ads campaign performing better than another campaign?
- Can the click-through rate be further improved for this ad?
- Why is the majority of traffic to the site coming from mobile devices?
- How valuable is the traffic to this page?
- Google Web Vitals
- Test My Site
- Google Ads landing page report
- Chrome UX Report
- It gives businesses an accurate projection of what to expect from the industry and its users in the future.
- It's an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
- It provides invaluable insights into what other businesses are focusing on in the same industry.
- It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more
user-focused organization by getting the support of GlobalVision's leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?
- Showing the performance statistics of the design team
- Showing a summary breakdown of the Google Ads account Showing benchmark data across the competition
- Showing a comparison of performance between the development and marketing teams
- Performance budget
- Independent testing program
- Automated debuggers
- Performance maintenance team
- Using machine learning
- Using known user signals
- Using given information
- Delivering a relevant landing page
The marketing team for your company's website expresses concern about why it's not meeting its revenue goals. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who go to the landing page and do nothing. What's the name of the metric that you should look for?
- Scroll depth
- Pages per session
- Bounce rate
- New subscribers
- Navigation
- Landing pages
- Imagery
- Optimization
- Specialization
- Firebase A/B Testing
- Google Analytics 360
- Web Vitals
- Test My App
- Squarespace
- Visual Studio
- Wireshark
- Test My Site
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it'll help them to grow and organize their audience lists to a greater extent
- Because it'll make sure users to leave positive reviews about Shipza
- Because it'll help to further improve the click-through rate in their Google Ads account
- Ratio of total visitors per day to total hits per day
- Using real-world results instead of lab-testing results
- Separating spider hits from cached and visitor hits
- Using cloud-based testing services to simulate the actual user experience
- XML
- HTML
- Graphics
- Localization
- Display their most popular products on the home page
- Ensure he feels as welcome as if he was at the store
- Display contact information
- Display all their products on the home page
- It uses given information.
- It implements dyanamic scripting.
- It delivers a relevant landing page.
- It implements mobile deep linking.
- Add a PCI-compliant payment gateway to bolster user confidence in site security.
- Remove all flash content and switch fully to HTML5.
- Focus on providing a seamless experience for users.
- Enhance the search feature of the site with full text searching.
- A speed plan
- A performance budget
- A performance plan
- A speed threshold
- Reviewing search term reports in their Google Ads account
- Experiencing the site as a mobile user
- Analyzing demographic reports for Cabzio's industry
- Accessing the desktop version of the site from different locations
- It prevents misalignment.
- It encourages feedback from users.
- It unlocks additional features in Google Analytics.
- It guarantees more conversions.
- Data Studio
- Google Analytics 360
- Google Site Testing
- Optimize 360
- To build morale within the organization and, in turn, promote a supportive work environment
- To encourage developers to implement marketing related changes quicker than usual
- To understand the constraints that limits developers when they're building a site or app
- To gain assistance from the developers when it comes to creating content on Google Ads
- Using known user signals
- Utilizing location integration
- Google's One Tap sign-in
- Using given information
- Google Pay
- Samsung Pay
- Venmo
- Apple Pay
Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
- Brand insights
- Competitive insights
- Data insights
- User insights
What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?
- Conversions and revenue increase.
- Clicks and revenue decrease.
- Clicks and average order value decrease.
- Clicks and average order value increase.
- Web-friendly
- Call-to-action
- Turnaround time
- Intuitiveness
- Simple design
- Google Ads landing page report
- Chrome UX Report
- Chrome DevTools
- Google Web Vitals
- To allow app users to see results of the tests
- To automatically forward relevant data to the Google Ads account
- To give all teams at SweetFizz easier access to the test results
- To quickly and easily identify problem areas
- One Tap sign-in
- Progressive web app
- HTML5
- Deep linking
- Optimization
- Accessibility
- Analytics
- Specialization
- Conversion
- Supporting and encouraging testing and enabling budgets to allow for it
- Building the test environments and implementing changes that were successful in testing
- Implementing tracking for measurable outcomes and share data across teams
- Aligning with developers to create options for testing site and app improvements
- It provides invaluable insights into what other businesses are focusing on in the same industry.
- It's an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
- It gives businesses an accurate projection of what to expect from the industry and its users in the future.
- It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
- Google Shopping
- Cart Google Analytics
- One Tap sign-in
- Multi-factor authentication
- By dividing the mobile conversion rate by the desktop conversion rate
- By multiplying the desktop conversion rate by the mobile conversion rate
- By dividing the desktop conversion rate by the mobile conversion rate
- By multiplying the mobile conversion rate by the desktop conversion rate
- Works on flaky connections
- Accessible from phone’s home screen
- Fully supported by Android and iOS
- Automatic certification in app stores
- Less device battery drain
- It uses Progressive Personalization.
- It uses given information.
- It uses known user signals.
- It delivers a relevant landing page.
- Integration Center
- Google Analytics 360
- Optimize 360
- Google Site Testing
- Videos
- XML
- HTML
- Localization
- All of their business roles connect to the end user.
- They're all trying to understand how users are interacting with experiences.
- Each of their primary goals is to drive revenue.
- Their primary goal is to grow social engagement.
- Why is one Google Ads campaign performing better than another campaign?
- Why is the majority of traffic to the site coming from mobile devices?
- How much improvement can be made on this page?
- Can the click-through rate be further improved for this ad?
- $250,000
- $300,000
- $400,000
- $10,000
- Progressive checkout
- Using given information
- Dynamic merchant processing
- Static profile matching
- It guarantees more conversions.
- It prevents misalignment.
- It unlocks additional features in Google Analytics.
- It encourages feedback from users.
- To encourage the user to spend hours browsing products on your site
- To present your brand as if the customer walked into your store
- That site users leave positive reviews about products on the site
- That the customer tells all of their friends about your site
- Because it'll make sure users to leave positive reviews about DockHawk
- Because it'll help them to grow and organize their audience lists to a greater extent
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it'll help to further improve the click-through rate in their Google Ads account
- The exploration and evaluation phase
- The initial search and exploration phase
- The exploration and action phase
- The initial search and action phase
- Scroll depth
- Bounce rate
- Average time on page
- Pages per session
- Firebase A/B Testing
- Gerrit
- Google Optimize
- Dart
- The app's speed and performance may vary depending on various factors.
- The visuals of the app may appear different in various lighting situations.
- To identify whether the app attracts the attention of nearby people as they use it.
- To see how it compares against apps belonging to other businesses in the industry.
- Showing benchmark data across the competition
- Showing a comparison of performance between the development and marketing teams
- Showing a summary breakdown of the Google Ads account
- Showing the performance statistics of the design team
- Behavior reports
- Attribution reports
- Flow visualization reports
- Model comparison reports
- The app's speed and performance may vary depending on various factors.
- To identify whether the app attracts the attention of nearby people as they use it.
- The visuals of the app may appear different in various lighting situations.
- To see how it compares against apps belonging to other businesses in the industry.
- Long-term performance audit
- Performance maintenance team
- Performance budget
- Independent testing program
- Google Optimize
- Google Web Toolkit
- Flutter
- Firebase A/B Testing
- $200,000
- $500,000
- $400,000
- $20,000
- Imagery
- Specialization
- Navigation Analytics
- Landing pages
- It implements dynamic scripting.
- It delivers a relevant landing page.
- It uses Progressive Personalization.
- It uses known user signals.
- Ratio of total visitors per day to total hits per day
- Using cloud-based testing services to simulate the actual user experience
- Separating spider hits from cached and visitor hits
- Using real-world results instead of lab-testing results
- A speed plan
- A performance budget
- A performance plan
- A latency limit
- Comparing other businesses' websites against their own
- Having a designer inspect the cosmetic side of the pages
- Reviewing the website's funnel or flow
- Checking the "Landing pages" section in Google Ads
- It encourages feedback from users.
- It prevents misalignment.
- It guarantees more conversions.
- It unlocks additional features in Google Analytics.
- It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
- It gives businesses an accurate projection of what to expect from the industry and its users in the future.
- It's an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
- It provides invaluable insights into what other businesses are focusing on in the same industry.
- It integrates with Apple Pay and Samsung Pay.
- It offers rewards for new user referrals.
- It works on web sites, apps, Android, and iOS.
- It securely stores payment information.
- It supports co-branded cards, such as those by Citi.
- Gerrit
- Google Web Designer
- Test My Site
- Google Web Toolkit
What's the name of the metric that you should look for?
- New subscribers
- Average time on page
- Bounce rate
- Exit rate
- Why is one Google Ads campaign performing better than another campaign?
- Why is the majority of traffic to the site coming from mobile devices?
- How valuable is the traffic to this page?
- Can the click-through rate be further improved for this ad?
- Google Ads landing page report
- Chrome UX
- Report Chrome DevTools
- Test My Site
- To quickly and easily identify problem areas
- To allow site users to see results of the tests
- To automatically forward relevant data to the Google Ads account
- To give all teams at SweetFizz easier access to the test results
- Do the website and app both deliver high-quality user experiences?
- What percentage of the marketing budget can accurate metrics quantify?
- Are the teams utilizing the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
- Visual Studio
- Test My Site
- Wireshark
- Squarespace
- Delivering a relevant web page
- Using known user signals
- Using given information
- Dynamic merchant processing
- To understand the constraints that limits developers when they're building a site or app
- To build morale within the organization and, in turn, promote a supportive work environment
- To gain assistance from the developers when it comes to creating content on Google Ads
- To encourage developers to implement marketing related changes quicker than usual
- Reviewing search term reports in their Google Ads account
- Analyzing demographic reports for Autosity's industry
- Comparing the desktop conversion rate to mCvR
- Accessing the desktop version of the site from different locations
- Investing heavily in developer resources
- Creating a continuous cycle of listening to users, testing and iterating
- Having each team measure different key performance indicators (KPIs)
- Having the marketer take sole responsibility of making user-centric design
- Google Analytics 360
- SplitMetrics
- Optimizely
- Firebase A/B Testing
- Using data and user feedback to identify areas of opportunity
- Implementing an A/B test on the homepage
- Speaking to the developer team about implementing changes
- Creating a hypothesis to test based on her preferences
- Their primary goal is to grow social engagement.
- All of their business roles connect to the end user.
- They're all primarily focused on driving traffic.
- They all work directly with the Google Ads interface.
- It's accepted by every bank that accepts Visa or Mastercard.
- It securely stores payment information.
- Completing checkout takes less than six clicks or taps.
- It offers rewards for new user referrals.
- It supports co-branded cards, such as those by Citi.
Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more
user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?
- Showing benchmark data across the competition
- Showing a summary breakdown of the Google Ads account
- Showing the performance statistics of the design team
- Showing a comparison of performance between the development and marketing teams
- Attribution reports
- Model comparison reports
- Flow visualization reports
- Audience reports
- Navigation
- Clear value proposition
- Intuitiveness
- Simple design
- Turnaround time
- One Tap sign-in
- Web Vitals
- Google Apps
- Progressive web apps
- Because itll make sure users to leave positive reviews about GoldBoat
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it'll help them to grow and organize their audience lists to a greater extent
- Because it'll help to further improve the click-through rate in their Google Ads account
- Average time between user clicks measures view time
- Ratio of total visitors per day to total hits per day
- Using cloud-based testing services to simulate the actual user experience
- Using real-world results instead of lab-testing results
- HTML
- Coding errors
- Videos
- Localization
- Real-time order counter
- Multi-factor authentication
- Google Shopping Cart
- One Tap sign-up
- Clicks and revenue increase.
- Conversions and revenue increase.
- Conversions increase while revenue decreases.
- Conversions decrease while revenue increases.
- Are the teams utilizing the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
- Do web and app teams have aligned goals and strategies?
- What percentage of the marketing budget can accurate metrics quantify?
- Optimize 360
- Data Studio
- Google Analytics 360
- Google Insights
- Focus on providing a seamless experience for users.
- Provide a way for users to leave and read reviews from other customers.
- Add a PCI-compliant payment gateway to bolster user confidence in site security.
- Remove all flash content and switch fully to HTML5.
- Independent testing program
- Long-term performance audit
- Performance maintenance team
- Performance budget
- Presentation, Indicators, and Estimation
- Potential, Importance, and Ease
- Performance, Inspection, and Evaluation
- Production, Interest, and Engagement
- Two-Factor authentication
- Universal links
- HTML5
- Deep linking
- Responds dynamically to input Automatic certification in app stores
- Less device battery drain
- Better hardware integration
- Loads instantly
- Visitor hits
- Average page views
- Daily referrals
- Conversion rates
- Provide a very welcoming experience for him
- Display contact information
- Display a video window of products in use
- Display their most popular products on the home page
- Marketers can expect users to keep up-to-date with the latest mobile device models.
- Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
- Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
- Mobile devices increase in performance over time as they are used more frequently.
- That site users leave positive reviews about products on the site
- To show a price comparison with competitor sites
- That the mobile experience should resemble a good conversation
- To encourage the user to spend hours browsing products on your site
- SplitMetrics
- Firebase A/B Testing
- Optimize 360 Web Vitals
- Display a video window of products in use
- Display all their products on the home page
- Display their most popular products on the home page
- Provide a very welcoming experience for him
- Focus on changes that improve user satisfaction of the site.
- Broaden the scope of products offered on the site.
- Remove all flash content and switch fully to HTML5.
- Provide a way for users to leave and read reviews from other customers.
- So that the teams can collaborate on leadership efforts
- To make sure branding consistency and minimize errors
- So that all teams can handle user feedback
- To create diverse strategies within each individual team
- Google Pay
- Venmo
- Square Wallet
- PayPal
- To understand the constraints that limits developers when they're building a site or app
- To build morale within the organization and, in turn, promote a supportive work environment
- To encourage developers to implement marketing related changes quicker than usual
- To gain assistance from the developers when it comes to creating content on Google Ads
- Accessing the desktop version of the site from different locations
- Reviewing search term reports in their Google Ads account
- Comparing the desktop conversion rate to mCvR
- Analyzing demographic reports for FuelCoach’s industry
- Having a designer inspect the cosmetic side of the pages
- Checking the “Landing pages” section in Google Ads
- Reviewing the website’s funnel or flow
- Comparing other businesses’ websites against their own
- Aligning with developers to create options for testing site and app improvements
- Supporting and encouraging testing and enabling budgets to allow for it
- Building the test environments and implementing changes that were successful in testing
- Implementing tracking for measurable outcomes and share data across teams
- Site123
- Squarespace
- Test My Site
- Visual Studio
- Progressive web apps
- Google Apps
- Google App Engine
- One Tap sign-up
- User insights
- Competitive insights
- Brand insights
- Data insights
- The exploration and action phase
- The initial search and exploration phase
- The exploration and evaluation phase
- The evaluation and action phase
- Mobile networks always offer consistent speeds.
- Mobile networks are faster than WiFi connections.
- The mobile web remains the most widely used platform.
- The mobile web offers more overall diversity than desktops do.
- Delivering a relevant landing page
- Using known user signals
- Using machine learning
- Google's One Tap sign-in
- Presentation, Indicators, and Estimation
- Production, Interest, and Engagement
- Potential, Importance, and Ease
- Performance, Inspection, and Evaluation
- A latency limit
- A performance plan
- A speed plan
- A performance budget
- Average page views
- Daily referrals
- Search ranking
- Average daily visitors
- Google Analytics
- Test My Site
- Gerrit
- Google Web Toolkit
- So that the teams can collaborate on leadership efforts
- To make sure branding consistency and minimize errors
- So that all teams can handle user feedback
- To create diverse strategies within each individual team
- Building relationships between teams like marketing and product
- Having the marketer take sole responsibility of making user-centric design
- Having each team measure different key performance indicators (KPIs)
- Investing heavily in developer resources