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Google Waze Ads Advanced Assessment Answers
Google Waze Ads Advanced Assessment Answers
Waze Local Advanced Assessment Answers - Academy for Ads PDF
Take your knowledge of Waze Local to the next level with Waze Local Academy’s Advanced course. This course will help you optimize your Waze Local campaigns, with creative best practices, a deeper look at the Waze Dashboards, and guidance on how to pitch Waze Local to clients.
Upon completion of these courses, you’ll be one step closer to earning Waze Preferred Partner status, which also requires a minimum ad spend amount of more than $15k per month in the U.S for 3 consecutive months, or $45K in the last 3 months.
Last update: October 2019
| 1 | What are some of the customizable CTAs offered for the Zero-Speed Takeover feature? |
| Drive There All of these Save for Later Save Offer |
| 2 | Which file type(s) can you use for your Waze ad Creative? |
| Jpg Png Both Neither |
| 3 | What types of aggregated performance reports can you receive in the Plus Dashboard? |
| Impressions Engagement Both of these Neither of these |
| 4 | Waze turns business locations into destinations by encouraging Wazers’ drives to be: |
|
Spontaneous Influenced Assisted All of these |
| 5 | When designing Waze ads, all brand messaging and creative assets should be ? |
|
Short and sweet Simple Contextual All of these |
| 6 | What types of account management capabilities does the Starter Dashboard offer? |
|
Add Locations
Switch between accounts Change Budget All of these |
| 7 | What additional performance tracking metrics does the Plus Dashboard include? |
|
Action Clicks Ad Downloads Inbox Impressions
All of these |
| 8 | Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this? |
|
Yes, with day part targeting
No, not on a specific day of the week No, not at a specific time No, Waze ads are random |
| 9 | In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze? |
|
2%
9%
10%
20% |
| 10 | What are some of the top advertiser categories on Waze? |
|
Retail
Auto Service Fuel All of these |
| 11 | In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following? |
|
Newspaper classified or magazine campaigns Repurposed digital ads cut from the Internet Billboards and signs Television commercials |
| 12 | Which of the following is NOT considered a user Action in the Waze Dashboards? |
|
Ad Unit Clicks Views (Impressions) URL Visits Navigations |
| 13 | What do the Waze Dashboards allow you to do? |
|
Manage your Starter or Plus account settings Track the performance of your campaign View your Creatives All of these |
| 14 | What account management capabilities does the Plus Dashboard offer? |
|
Export performance reports
Edit Credit Card Information (only if paid by credit card) Enable / Disable Account All of these |
| 15 | Waze Ads campaigns should follow a recommended limit of _______
characters or less. |
| 25 characters or less 60 characters or less 100 characters or less 200 characters or less |
| 16 | What should you consider to write a high-impact, aligned CTA for your Waze Ads ad? |
|
Your campaign’s end goal Waze Ads' CTA Your campaign’s end goal and Waze’s CTA
A CTA repurposed from your digital campaigns |
| 17 | Waze Ads interact directly with drivers in motion, reaching them where? |
|
At their point of departure or destination At a static point along the roadside On their way from point A to point B, staying with them as they go
None of these |
| 18 | Waze users spend how many minutes per day, two to three times per day on the app? |
|
2 to 3
5 to 10
5 to 20
20 to 40 |