Hootsuite Social Selling Certification Answers
- Exam contains 40 multiple choice questions.
- You need to score at least 80% to pass.
- You have 60 minutes to complete the exam.
Some questions:
- For importing follower and following lists into LinkedIn to better understand the relationship dynamics of your professional network
- For uploading an important prospect’s ‘Following’ list into your CRM to find new connections
- For finding like-minded individuals
- For determining who your 2nd and 3rd degree connections are with an important prospect
- For a better understand a demographic or audience you’re trying to sell to
- For finding opportunities to engage with potential new prospects
- When sending a Follow Request to a company, ask that they also follow you in return.
- Keep the list of companies you follow well-pruned to avoid missing a key update.
- After following a company, send connection requests to all existing ‘second-degree connections’ between yourself and the company.
- Always include the reason why you’re requesting to follow a company in the text box provided.
- Follow as many companies as possible, to increase the chances of surfacing strategically useful information.
- likes and content re-shares
- ‘Verified Social Seller’ badges
- upvotes and Likes
- positive recommendations and skill endorsements
- retweets and re-posts
- earnings reports
- Because, as a top of funnel activity, it can be easy to forget about until it’s too late.
- As a predominantly mid-funnel strategy, social selling needs repeated daily touch points.
- Because, as a bottom of funnel activity, it’s vital for hitting near-term sales targets.
- profile photo
- extensive summary of all your qualifications section
- collection of endorsements
- list of awards and certifications
- additional information section
- ‘Favourites’
- ‘Collections’
- ‘Highlights’
- ‘Files’
- ‘Albums’
- ‘Stories’
- create fake accounts to interact with and throw off your competitors
- avoid using industry-specific keywords in your conversations that competitors might be monitoring
- limit your engagement with important leads to private messaging
- never engage on social media with important leads unless absolutely necessary
In the summary section of your LinkedIn profile, your primary focus should be on communicating:
- job responsibilities with your previous 2-3 employers.
- the depth of your knowledge of your industry, and how you intend to continue growing.
- your professional accomplishments, and where you see yourself professionally in 5 years.
- what you’ve achieved for your customers, not just what you’ve achieved for yourself.
- professional accolades and key people you are connected with in your industry.
- Which networks best support the content you want to share.
- Where your target audience is most active.
- The networks on which you already have a good working knowledge.
- Which networks will become popular in the coming 1-2 years.
- 140 words
- 140 characters
- 20 characters
- 350 characters
- 250 words
In the Website field of your Twitter page, add:
- a link to your website, a link to your your company’s website, OR a link to your LinkedIn page
- a link to your blog (if applicable), a link to your your company’s website, AND a link to your LinkedIn page
- your company’s Twitter handle AND your Twitter handle.
- your company’s Twitter handle OR your Twitter handle.
- an accompanying request for their offline contact information.
- succinct, clear questions about key decision makers they are connected to.
- an up-to-date product and services list.
- a well polished pitch and/or attractive discount on your products or service.
- a purpose and a mutually beneficial relationship in mind.
- increase brand recognition for your company.
- set the stage for more effective outreach through traditional sales channels.
- boost your discoverability and SEO.
- phase out outmoded practices like phone calls and in-person meetings.
- get information about products and services into the hands of prospects in the least expensive way possi
- LinkedIn serves this content up in the ‘Suggested Resources’ section of your target prospects’ News Feed.
- LinkedIn may feature this content in the monthly emails received by your connections.
- LinkedIn automatically sends push notifications to your connections whenever you add content like this.
- LinkedIn’s search algorithm favors completely filled out and active profiles.
- short, memorable extension
- re-direct link to your personal website
- branded hashtag
- long, descriptive extension
- shortened, trackable link (e.g., an ow.ly link)
- delete any lasting record of an interaction with clients within 48 hours.
- include a clear profile photo taken within the past 6 months, using passport photo specifications.
- engage with any comments left on your posted content within 24 hours.
- send a disclaimer via direct message before engaging in a private conversation (e.g., via DMs).
- delete or hide any and all LinkedIn recommendations left by clients, colleagues, or anyone else.
- Advanced search
- Social surfing
- Social targeting
- Active searching
- Active listening
- state the purpose of your message
- share information about relevant sales or promotions
- outline your company’s products and services
- attempt to close the business
- get your sales pitch out of the way
- convey an idealized notion of yourself
- humanize yourself
- highlight the weaknesses of competing sales professionals
- highlight your professional accomplishments
- promote yourself
- sales activities through social channels are prohibited by federal law
- your emphasis should be on closing business through the social channels themselves
- adoption of social selling was far ahead of the curve
- regulatory oversight impacts social selling activities
- the volume of content you publish should be very high
- follow notifications
- WhatsApp invites
- address book Invites
- private messages
- connection requests
- like or favorite the post
- port it into a sidebar ad
- update the post with visuals
- pin it to the top of your profile
- cross share to LinkedIn
- return on investment
- average revenue per user
- customer acquisition costs
- business friction
- customer onboarding expenditure
To send a direct message to a prospect or client on Twitter:
- you must have a ‘Small Business’ or ‘Twitter Premium’ account.
- You must not be over your allotted amount of weekly DMs.
- you must be following each other.
- You must enter their email address.
- 5
- 4
- 2-3
- 6
- Snapchat
- all the above
- To request connections with people who may be able to influence your target.
- To monitor who has been viewing your profile.
- To determine the types of content resonating with the prospect and their network.
- It can be a great way to learn about key team members of a target account.
- Analytics
- Customer Locator
- Find Friends
- Small Business Search
- Target Finder
- Twitter Analytics
- Twitter Subscriptions
- Twitter Lists
- Twitter Favorites
- Twitter ‘Tweets and Replies’
- the ‘Pages to Watch’ feature
- The tool ‘Facebook Insights for Real Estate Agents’
- Twitter Analytics for Facebook Integration
- Download an Excel spreadsheet with your competitions publishing history
- RSS Feeds
- all of the options in this list
- outside funnel activities
- top of funnel activities
- middle of funnel activities
- post-funnel activities
- bottom of funnel activities
The three networks B2B social sellers use most are:
- Snapchat, LinkedIn, and Twitter
- LinkedIn, Twitter, and Facebook
- Google+, Twitter, and Facebook
- Google+, LinkedIn, and Instagram
- Twitter Target Finder
- Twitter Small Business Search
- Twitter Customer Locator
- Twitter Analytics
- Twitter Advanced Search
- Live Chat, Commenting functionality, and Inbox
- Map, Check-Ins, and Ratings & Reviews
- Comment moderation functionality, and Ratings and Reviews
- Check-Ins, Skype integration, and Live Chat
- Products and Services section, and E-commerce capabilities
- social graph and social listening
- paid acquisition and earned information
- Google Analytics and social graph
- social listening and active searching
- owned audience analysis and paid analytics
- Twitter lists
- Industry publications
- Customer stories
- Company content
- company specific identifiers
- your real name
- all of the items in this list
- numbers and underscores
- Twitter moment
- Twitter subscription
- Twitter notification
- Twitter favorite
- Twitter list
Prime examples of industries where regulatory oversight impacts social selling activities include:
- media, tech, and insurance.
- healthcare, law, and media.
- government, tech, and military.
- insurance, financial services, and healthcare.
On LinkedIn, when someone new follows you or connects with you, make a habit of _______________.
- endorsing them for at least 5 Skills in the Skills Endorsement section
- messaging them to say thanks for connecting
- verifying you have mutual connections before accepting
- blocking them if you haven’t met in person
- verifying they are already a contact within your CRM before accepting
Which of the following is NOT an example of engaging with a prospect on social media?
- Commenting on their blog or social media posts, which could generate a fruitful conversation that showcases your expertise.
- Creating a Twitter List dedicated to a prospect to monitor their social activity.
- Retweeting a relevant tweet from a prospect, or sending a thoughtful reply.
- Liking or sharing their LinkedIn posts, giving the prospect a shout out when sharing their post.
- Directly tweeting a piece of content at a prospect that connects with one of their pain points.
- Send Direct Message
- Like This Page
- Post to Wall
- Share This Page
- Call-to-action
- Graph Search
- CRM
- Suggested Connections module
- Google Analytics account
- Consultancy reports
- monitoring
- supporting
- publishing
- engaging
- listening
- To create a repository of important posts published by your competitors
- To showcase your favorite posts and interests to your audience.
- To keep track of posts you want to engage with later.
- To curate user-generated content you’d like to repost
- To save content that inspires you.
- you should purchase an Instagram and/or Snapchat Business Plan so you’re better able to connect with these customers.
- all the options in this list
- you should avoid these platforms, as they are not geared toward social selling activities.
- you should focus exclusively on these platforms, as they offer the highest ROI on social selling activities.
- it’s important to meet them there with engaging content suited to those platforms.
- URL parameters
- geo-codes
- emojis
- hashtags
- metatags
- set the stage for well targeted and effective outreach to clients and prospects.
- produce better targeted Google Analytics reports.
- build a high ROI paid audience.
- demonstrate ROI to senior leadership within their firms.
- build out a social media policy and guidelines document.
- Render your bio as a JPG or PNG then upload into the bio field.
- Turn your Instagram Business account back into a personal account, which has more formatting options.
- In your settings, turn on ‘Enable Bio Formatting’.
- Draft your bio in the Notes app on your device, then copy and paste it into the bio field.
- Sign up for Instagram for Business Premium Account for additional formatting functionality. You can switch back to a regular account after.
- annual milestone reminders
- an “anniversary notification” for important connections
- an “Alumni Alert”
- your birthday
- a paid “anniversary notification” for your VIP connections
- mapped to the sales funnel and target prospects
- tracked via CTAs and UTM parameters
- preferred by the network’s algorithm
- developed specifically for lead gen
Which of the following can social media help sales professionals with?
- gather market insights
- generate better leads
- create better buying experience
- convert leads to sales
- all of the above
- ‘My Interests’
- ‘Public Notifications’
- ‘Favorites’
- ‘Tweets & Replies’
- ‘Your Updates’
- Business Person
- Brand or Product
- Premium Individual
- Business or Brand
- Community or Public Figure
- is informal and not too specific.
- clearly specifies the range services you’re able to offer.
- contains a presumptive close.
- is relevant and personalized to their pain points.
- always concludes with a firm ask for the business.
- strategically delete undeveloped or neglected accounts (or include a redirect to a more active account).
- focus on Twitter and Facebook, as these networks always produce the highest ROI for Sales Professionals.
- pick the one social account you enjoy being on the most, and delete all the others.
- find the time to fully update all your profiles and make them appear active, even if it means cutting into time spent prospecting and other selling-related activities.
- solicit or accept Recommendations on your personal LinkedIn profile.
- Retweet or Share content posted by competitors.
- engage in any private conversations via Direct Messaging functionality.
- include photos or any other self-identifying visuals.
- engage with comments left by clients or prospects on your posted content.
- hashtag
- job title
- user
- 2nd degree connections
- most popular
- interests
- location
- hashtags, job type, words, dates, employer
- employer, hashtags, income level, people, places
- 1st or 2nd degree connections, job type, location, hashtags
- words, people, places, and dates
- two times as much product or company information as educational content
- four times as much educational content as product or company information
- 50% personal updates and 50% company updates
- 80% LinkedIn status updates and 20% Tweets
- browser cookie
- bitmap
- link shortener
- email gating tool
- Audience Insights
- ‘Pages to Watch’ feature
- Analytics
- Content Performance Analysis
- Comparative Content Analysis Tool
- warm up cold calls
- increase brand recognition for your company
- boost your discoverability and SEO
- lower the cost of doing business by closing deals online
- Always Be Closing
- Following a company provides you the option of declaring what the type of relationship you have with the company (e.g., Consumer, B2B Vendor, Competitor, Fan) which limits the types of communications you’ll receive from that organization to those relevant to your business goals.
- If the target company accepts your follow request, your second-degree connections with them will transfer into first degree connections. This allows you to send direct messages to those connections.
- You’ll receive access to the company’s recent updates section, which contains valuable information.
- The company will receive a follow notification, which will prompt them to review your profile – and therefore the products and services you offer.
- By regularly monitoring the feeds of these companies, you may glean insights that can move your sales efforts forward.
- Prioritizing your weekly prospecting activities
- Philosophizing about the meaning of social media in modern society
- Customer needs analysis
- Preparing to close a new sales lead
- Articulating your brand voice
- Defining your personal brand
- Researching Leads
- Comments with Flattery
- Sharing Content
- Direct Messaging a prospect every day
- Paid ads targeted as customers
- Engaging Prospects
- Social engagement
- Network intelligence
- Social prospecting
- Social listening
- Lead combing
- doesn’t make you look too young, as that will be interpreted as inexperienced.
- represents how you would ideally like clients to perceive you.
- depicts you with your most “trustworthy” smile.
- reflects a professional period when you were most on top of your game.
- represents how you usually look when interacting with customers.
- looks unprofessional and so is generally not advisable, unless otherwise stated by your organization.
- will distract your audience and take their attention off the business goals you’re moving forward.
- makes you appear well-rounded and helps build more authentic business relationships.
- is appropriate on some platforms, but not on others.
Which of the following is a reason why you’d want to use Instagram’s Highlights feature?
- Pin your favourite images to the top of your profile.
- To keep your favourite Instagram stories visible on your profile.
- Cross-post your images to your Facebook account.
- Quickly review your top performing posts of the week.
- Give a top-performing post a paid boost, to reach a wider audience.
Which of the following is an example of a social selling activity?
- A recruiter purchases a LinkedIn sidebar Ad targeting alumni from the local university.
- A real estate agent does keyword research in Google Analytics to determine search terms that need to be targeted by her organization’s blog posts.
- A SaaS software Sales Professional creates a social media strategy, outlining roles and responsibilities and advertising budget.
- A financial advisor spots a job change on LinkedIn and reaches out to assist with a pension transfer.
- A mortgage broker creates an A/B test to determine which email copy gives the biggest boost to brand awareness for his organization.
- ensure your account is set to “Public and Discoverable”
- always be closing
- send invitations to every person the LinkedIn algorithm suggests to you
- always be connecting
- ask for the business in every interaction
- InMail
- Hootsuite integration
- the WhatsApp integration
- Premium DM
- Prospect Finder
- B2B
- B2C
- B2D
- B2M
- at the end of each quarter for 1 week
- 2-3 hours every month
- when bottom of funnel activities, like closing in-person, have been exhausted
- as a scheduled part of your weekly routine, for example, 30 minutes 3 times a week
- at the start of each quarter for 2 days
- when you see a buying signal or come across inspiring content to share
- “People You May Know’ section, under My Network
- “Add Contacts’ section
- “Advanced People Search’
- “Prospect Finder’, under Interests tab
- “Connections’, under My Network
- build out a several social media profiles to see which resonates best with you
- stare at yourself in a mirror while listening to your favorite music album
- brainstorm terms you associate with yourself in a word cloud formation
- Google yourself for insights into the type of person you are
- identify sales professionals you consider role models and emulate what they’re doing
When it comes to social selling, the most important use of CRM data is for:
- uploads into google analytics.
- purchasing facebook advertisements.
- locating key customers and prospects on social channels.
- generating lists of lookalike audiences within LinkedIn Advertisements.
- So you can add more details in your contact information.
- To do hashtag searches
- To be able to Comment on your Followers’ posts
- To gain the ability to make your account Private
- To search topics relevant to your industry by keyword
- To get access to analytics data about your reach, impressions, and demographics.
- your nickname
- a striking, memorable word or phrase
- your real name
- your industry’s name
- your employee ID number
- Your objective is to maximize likes and new followers.
- You have an important post that you want visible for the coming week.
- The content you want to share is casual and/or spontaneous.
- You want to create a visual record of your posting history.
- You want your audience to respond to you directly, via direct message. .
- Your goal is to maximize engagement in the comments section.
- Repeating it several times every morning, like a mantra, will put you in a closing state of mind.
- Sharing it regularly with your audience will build trust and demonstrate transparency.
- It will make you feel visible, centered, valuable, and connected.
- It can be used in Bio and About sections of your profile.
- It will keep you focused you on prioritizing social media activities that best support your goals.
- it replaces traditional selling activities
- it usurps traditional selling activities
- it encompasses traditional selling activities and leverages them as a tool
- it complements traditional selling activities
- it is a completely separate sphere of activity
The following three things are part of a strong, descriptive Twitter bio for a sales professional:
- at least 2 testimonials, your personal twitter handle, and at least 5 industry relevant hashtags
- a list of previous employers and dates of employment, work references, and at least 1 testimonial
- your company’s Twitter handle, a relevant industry hashtag, and personal interests or passions
- a complete description of your company’s background, your professional experience, and how that experience will benefit future clients