You’re reviewing the paid organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
increase the budget for all of her campaigns that contain these queries as keywords
create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
lower the budget for all of her campaigns that contain these queries as keywords
increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
Explanation:
You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.
This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new,
potentially valuable keywords, and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks.
With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords, and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks.”
Read more here: https://support.google.com/adwords/answer/3097241?hl=en
