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Which two of the following statements are true about conversion tracking?

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Which two of the following statements are true about conversion tracking?

Select All Correct Responses

  • An extra snippet of code needs to be added to Google Ads to help track user interactions with your site
  • Budgets automatically get shifted to the most productive ads
  • It can track ad interactions and identify the ads most valuable to your business
  • The best performing ads provide insight into creating new and improved creatives

Explanation:

Conversion tracking helps you track ad interactions and identify the ads most valuable to your business. With conversion measurement installed, you’ll be able to identify the best-performing ads and use the right messaging to create new and better creatives.

 

Other similar question is:

Which of the following sentences is true about Conversion Tracking?

It requires the Insight Tag to work
It reports on Lead Gen Form activity
It only performs well when tracking actions on specific

 

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?

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Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient.

What Are Three Ways That Automated Bidding Can Improve Efficiency?

Select All Correct Responses

  • Minimum and maximum bid values are determined by the daily budget
  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Integrates a large variety of signals to evaluate user intent
  • Sets the appropriate bid for each and every auction

 

Explanation:

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Cross-referencing audience data with context to establish intent and set the appropriate bid is a complex and time-consuming task. Google’s bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.

 

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

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A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing

 

Explanation:

Demographic audiences can best help the new company of sporting equipment, reach the users who are senior citizens over the age of 65 and having an interest in sports. Demographic targeting enables you to show ads to users based on a combination of declared and inferred data. You can target based on age, gender, and parental status.

 

Why Should An Advertiser Consider Using Responsive Display Ads?

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Why Should An Advertiser Consider Using Responsive Display Ads?

  • They offer unlimited placement across the web for a lower overall cost than other ad formats.
  • They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  • They offer advertisers far greater control over where their finished ads display on websites.
  • They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

 

Explanation:

Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads.

 

Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?

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Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?

  • He wants to get his newest product in front of as many people as possible.
  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to use Google’s automation technology to grow direct sales of his products.
  • He wants to engage users who intend to purchase his products and are actively researching them.

 

Explanation:

Colin would choose “Build awareness” as his marketing objective because he wants to get the word out about his newest product. The “Build awareness” objective is chosen to reach a broad audience and maximize exposure.

 

Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?

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Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best Fit The Available Space On Page?

  • Uploaded ads
  • Responsive display ads
  • AMPHTML ads
  • Image ads

 

Explanation:

To best achieve that goal, one should take advantage of Responsive Display Ads, which automatically adjust to the available ad space. They can run in native and non-native inventory.

 

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