Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?
To save time and energy, you should primarily write hypothesis statements for “high impact” action items.
You should write any action item that you are unsure of how to measure their impact on your goals.
You should write any client suggested action items to ensure they will impact the goals you’re trying to achieve.
You should write hypothesis statements for all of your action items because it is important to predict how they will all perform.
https://www.youtube.com/watch?v=ssyZwBTbfn8
