All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:
Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace.
A positioning strategy is best created by one person, typically the CEO, so that there is one consistent voice and decision maker throughout the process.
A positioning strategy will help you charge premium pricing for your services.
Document your positioning so that everyone at your agency can review and understand your strategy.
