Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
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- “Display Network only – All features”
- “Search Network with Display Select – All features”
- “Display Network only – Remarketing”
- “Search Network only – All features”
mimi wants to reach people searching for baked goods
Explanations:
Search Network only All Features And NOT Search Network with Display Select – All Features. And explication is quite tricky. Question is about reaching people “SEARCHING” for baked goods, there are nothing what shows that Mimi uses/needs a Display Network also. If you’ve been running “Search Network only” campaigns and are switching to “Search Network with Display Select”, you may notice an increase in conversions (15% on average) at a higher cost (15% in most cases). If you need only Search Network there are no reason to choose Display also. Change “searching for baked goods” to for example “interested in baked goods”, and it would be impossible to choose between two answers.
Ads in a Search Network campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.Ads are matched to search results pages based on the terms or phrases someone searches. Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business.
Read more here: https://support.google.com/adwords/answer/6340430?hl=en
Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A “Search Network only” campaign lets you show your text ads to high-potential customers right when they’re searching for “guitar lessons.”
This article explains how “Search Network only” campaigns work.
How it works
Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for “home plumbing repair” might show an ad that uses that phrase as a keyword.
Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they’re much more likely to find your ad helpful, and click it.
A Search Network only campaign may be a good option for you if you meet one or more of the following criteria:
- You want your ads to appear near Google search results
- You only want to reach customers searching for your specific product or service
“Search Network only” campaign subtypes
Both subtypes of “Search Network only” campaigns allow you to show keyword-targeted text ads on the Google Search Network.
Search Network only (Standard)
Available features
- Basic location targeting
- Basic bidding and budget settings
- Common ad extensions to include a phone number, URL, location, or social link
- Language targeting
Unavailable features
- Advanced social and experimental settings
- Ad scheduling and ad delivery method options
- Advanced location options
- Mobile app extensions
- Advanced keyword matching
- IP exclusions
- Dynamic tracking URLs
- Remarketing lists for Search ads
https://www.youtube.com/watch?v=Wu_74LiU4Z8
