You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
- Contact inbound leads
- Introduce yourself to common connections
- Leave voicemails for your leads
- Offer your leads a product demo
Explanation: During the connect phase of your inbound sales strategy, the main objective is to initiate meaningful interactions and build rapport with leads. This typically involves activities such as contacting inbound leads, introducing yourself to common connections, and leaving voicemails for your leads. These actions aim to establish initial contact, open lines of communication, and start the relationship-building process. However, offering your leads a product demo is not typically a priority during the connect phase. While product demonstrations are valuable for showcasing the features and benefits of your offering, they are usually more appropriate during later stages of the sales process, such as the explore or advise phases, where leads have already expressed interest and are actively considering your solution. Therefore, during the connect phase, the focus is primarily on making initial connections and laying the groundwork for further engagement, rather than jumping straight into product demonstrations.
