Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
show ads when someone searches for dance classes
match his ad text to what people are searching
pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos
Explanation:
“Display Network only” campaigns are best if you’d like to show ads on websites and apps when your keywords are related to the sites’ content. Display Network only campaigns are usually focused on increasing awareness of your business, or giving a vivid impression of your brand. These campaigns allow a much wider variety of ad formats and different ways to find your customers based on their interests.
When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content. Here are some examples:
- Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors
- DoubleClick Ad Exchange publisher sites
- Google sites such as Google Finance, Blogger, and YouTube (Google web search not included)
Read more here: https://support.google.com/adwords/answer/2404191
