How should advertisers use their websites to help them structure their accounts?
- A) Organize ad groups and campaigns to reflect the layout of the website.
- B) Organize keywords to cover each word represented on the website.
- C) Add the website’s URL as a keyword to each ad group.
- D) Add the headings from the website as keywords across campaigns.
Explanation: A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website.
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