Activate your nonprofit on YouTube Answers – Youtube Creator Academy
At YouTube, our mission is to give everyone a voice and show them the world. We want to help people share and build community through their stories. This includes your stories, which bring awareness to social issues and inspire action.
Did you know that 1.5 billion people are logged in and coming to YouTube every single month? That’s the equivalent of one in every five people around the world! On average, our viewers spend over an hour a day watching YouTube on mobile devices alone.
YouTube enables you to reach a large and passionate audience who can help amplify your cause through their social networks. Whether you’re new to the platform or trying to take your channel to the next level, you’ve come to the right place.
We’ve designed this course in the Creator Academy specifically for nonprofits. You’ll learn ways to tell your stories on YouTube through video and capture viewers’ attention with emotion. We’ll also give you quick tips for fine-tuning your channel and getting the most out of YouTube.
YouTube’s built-in tools can help you connect with your viewers, improve your video performance, and even fundraise. We’re excited for nonprofits to captivate and activate supporters on YouTube by leveraging the power of storytelling to reach more than 88 countries around the world.
Ready? Check out these lessons—and join the Creator Community to start discussions with other nonprofits!
To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
Which statistic is true of YouTube?
1.5 billion logged in viewers visit YouTube every month.
Viewers spend over an hour a day watching YouTube on mobile.
YouTube has launched local versions in more than 88 countries.
All of the above.
What opportunity is available to qualified nonprofits with 1000 subscribers?
Exclusive themes to customize their channel design.
Automatic enrollment in YouTube Partner Program.
Access to production resources at YouTube Spaces.
Free subscription to YouTube Red for all members.
What information do you need to enter in your Google for Nonprofits account?
YouTube Channel ID.
YouTube content ratings.
Google Wallet PIN.
G+ profile photo.
What tool helps you evaluate the success of your videos?
YouTube Analytics.
Google+.
Playlists.
Content Scorecard.
How can you develop a long-term audience?
Invest in expensive equipment.
Rely on word of mouth.
Upload videos consistently.
License commercial content.
What is a recommended way to end your videos?
List the production credits.
Deliver a specific call to action.
Do something unexpected.
Introduce your mission.
Where is a convenient place to add your mission statement?
Video titles.
Channel description.
Comments.
Mid-roll ads.
When creating a channel icon, what is a recommended best practice?
Include the YouTube logo so that it’s more recognizable.
Change it often based on feedback from your viewers.
Make sure it also looks good on mobile screens.
Select an animated GIF so that it really stands out.
What can you ask viewers to do via cards or end screens?
Visit your website.
Buy your merchandise.
Participate in a campaign.
All of the above.
Why might you look at your Traffic Sources in YouTube Analytics?
Figure out how people find your YouTube videos.
Plan a strategy for creating a massive viral video.
Identify donors based on their purchasing history.
Remove content that isn’t universally liked online.