Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
- At least 100 conversions on Display or at least 50 conversions on Search.
- At least 30 conversions on Display or at least 50 conversions on Search.
- At least 50 conversions on Display or at least 30 conversions on Search.
- At least 50 conversions on Display or at least 100 conversions on Search.
Explanation: Angela needs to have at least 50 conversions on Display or at least 100 conversions on Search in the last 30 days to be eligible to set up a Smart Display campaign. Smart Display campaigns utilize machine learning algorithms to optimize ad delivery and targeting to achieve specific performance goals, such as conversions. By setting a minimum threshold for conversions, Google ensures that advertisers have sufficient data for the algorithms to effectively optimize campaign performance. Requiring a minimum of 50 conversions on Display or 100 conversions on Search in the last 30 days ensures that Angela’s account has a substantial enough dataset for the Smart Display campaign to leverage, allowing for more accurate targeting and optimization. This requirement helps to ensure the effectiveness and efficiency of Smart Display campaigns in driving desired outcomes for advertisers. Therefore, the option specifying at least 50 conversions on Display or at least 100 conversions on Search is correct as it accurately reflects the minimum eligibility criteria set by Google for starting a Smart Display campaign.
