Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)
Select All Correct Responses
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the fitness brand?
- How many fitness videos were downloaded last year from paid app promotion?
Explanation:
The correct answers are **What unique purpose does the app provide customers?** and **What impact would a successful app have on the business?** Before investing in paid media, the fitness company should consider these two key questions to assess how its new app fits into its overall marketing strategy. Firstly, understanding the unique purpose that the app provides to customers is essential for aligning the app’s value proposition with the company’s marketing objectives and target audience needs. By identifying the app’s unique features, functionalities, and benefits, the company can position it effectively within the market and differentiate it from competitors, ultimately driving user adoption and engagement. Secondly, evaluating the potential impact of a successful app on the business allows the company to gauge the app’s contribution to broader business goals, such as revenue growth, customer acquisition, brand awareness, or customer retention. By assessing the business outcomes and objectives that the app aims to achieve, the company can determine its strategic significance within the overall marketing mix and allocate resources accordingly to support its success. Therefore, considering these two questions enables the fitness company to strategically integrate its new app into its marketing strategy, ensuring alignment with customer needs and business objectives while maximizing the app’s potential to drive business growth and success.