You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets?
Select the best answers.
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- Research specific market culture and productivity tool usage in LATAM
- Customize the app’s UX and expand payment methods relevant to LATAM
- Research device usage and connectivity within LATAM
- Launch the app in LATAM before translations are complete, to test the market
Explanation:
Expanding an app into new markets requires a holistic approach. Firstly, the user experience should be tailored through market research, ensuring the app’s design, voice, UX, and payment methods align with local preferences. Secondly, technological disparities like device specifications, memory, screen size, and battery life must be accommodated, along with understanding connectivity and internet speed in the market. Lastly, while language is crucial, it’s vital to recognize that one market might house multiple languages. Services like the App Translation Service in Google Play Console can aid in translating app interfaces and store listings.