Omar Owns A Stall Selling Handmade Cosmetics, And Wants To Launch An E-Commerce Site. He Has Lots Of Experience Selling His Products In Person At Markets, But Is Now Hoping To Reach More Customers Online. Can You Advise Omar On How To Make Both His Online And Offline Business Successful?
Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience
- (A) True
- (B) False
Q.2 – He should sell at a cheaper price on the website to attract more customers
- (A) True
- (B) False
Q.3 – He should identify his various online and offline audiences, and how best to engage them
- (A) True
- (B) False
Q.4 – He should consider paid online advertising as the sole means of promoting his business online
- (A) True
- (B) False
Explanations:
Omar should focus on duplicating his successful offline marketing efforts to an online audience. However, he should also consider how he can adapt his marketing strategy to better suit an online audience.
He should not sell at a cheaper price on the website to attract more customers. This could devalue his products and make it difficult to maintain profitability.
Omar should identify his various online and offline audiences, and how best to engage them. This will help him create targeted marketing campaigns that resonate with his customers.
He should not consider paid online advertising as the sole means of promoting his business online. While paid advertising can be effective, Omar should also consider other marketing channels such as social media, email marketing, and content marketing.
