When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
all of the above
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that
Explanation:
A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way.
Flow reports in Analytics illustrate the paths users take through your content, including special elements you track using Goals and Events. In a single graphic, you can see how users enter, engage, and exit your content. You can also use these reports to troubleshoot your content by finding any unexpected place users exit or loop back.
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