You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
- Talk with the sales team
- Check with more tenured employees
- Look through the company’s CRM and CMS
- All of the above
Explanation: The correct answer is All of the above. When performing a content audit to familiarize oneself with a company’s existing collateral and organize it effectively, it’s essential to cast a wide net and gather information from various sources. Talking with the sales team can provide insights into the types of content frequently used in sales conversations, customer pain points, and areas where content may be lacking. Consulting more tenured employees, such as those in marketing or product development, can offer perspectives on historical content initiatives, messaging strategies, and valuable resources that may have been created over time. Additionally, looking through the company’s Customer Relationship Management (CRM) and Content Management System (CMS) can unearth a wealth of existing content, including marketing materials, sales presentations, blog posts, whitepapers, and more. By leveraging all of these sources, a content creator can gain a comprehensive understanding of the company’s content landscape, identify gaps or redundancies, and develop a strategic plan for organizing and optimizing content to align with business goals and audience needs. Therefore, exploring all of the above options—talking with the sales team, checking with more tenured employees, and reviewing the company’s CRM and CMS—is crucial for conducting a thorough content audit and familiarizing oneself with existing collateral in a new role.
