A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
Google’s Search Network will help her target people who are more likely to download her app
She can use keywords like “mobile app” to target people who are more likely to download her app
Google’s Display Network includes many mobile apps where she could show her ad
She can use mobile app extensions to reach users in apps
You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.
Read more here: https://support.google.com/adwords/answer/2472719#apps