A lower CPA does not necessarily indicate higher profit. Why?
- A) A lower CPA may be due to changes in CPC bidding
- B) A lower CPA may also have lower sales volume, reducing overall profit
- C) A lower CPA may be due to additions in negative keywords
- D) A lower CPA may be due to changes in network distribution
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.