A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.
social media strategy, evergreen content list
content strategy, hourly schedule
industry calendar, weekly schedule
None of these
larger monthly calendar, weekly calendar
weekly calendar, post-by-post spreadsheet