An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses
- Performance on desktop is likely to outperform that of mobile
- Advertising on YouTube will most likely be effective only when targeting a younger demographic
- They should not expect effective CPAs without continual testing and optimizing
- CPAs on video should not be compared directly to search or display