An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
A) Improve Quality Score and increase cost-per-click (CPC) bid
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC) bid
Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score
To improve your ad position, you can:
- increase your bid
- improve the quality of your ads
- Improve the quality of your computer and mobile landing page experience
- High cost-per-click (CPC)
- An Advertiser Wants To Achieve The Top Position In Paid Search
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.