An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
Improve Quality Score and increase cost-per-click (CPC) bid
Decrease cost-per-click (CPC) and increase daily budget
Decrease cost-per-click (CPC) and decrease daily budget
Improve Quality Score and decrease cost-per-click (CPC) bid
Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score
To improve your ad position, you can:
- increase your bid
- improve the quality of your ads
- Improve the quality of your computer and mobile landing page experience
- High cost-per-click (CPC)
In Google Ads, the position of your ad is determined by a formula. It’s called the Ad Rank. In general, Ad Rank is based on your quality score, bid and the expected impact of extensions and other ad formats. So, you can still win a higher position at a lower price with highly relevant keywords and ads.
Also, keep in mind that your Ad Rank is recalculated each time your ad is eligible to appear. In other words, your ad position will fluctuate each time depending on the context of the person’s search and the competition. So the answer to a question “Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?” is obvious. You need to increase QS and also bids. But that’s not so simple. Keep in mind that there are thresholds. This is the minimum bid necessary for your ad to show in a particular position. In other words, no matter how good and relevant is your Ads. If your bid is lower than a threshold, your ad won’t appear.
Tip: The Ad Rank thresholds above search results are higher than the thresholds for ads below search results. Keep that in mind defining your bids.
Learn more on the official Google support website.