An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?
- “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability.
- A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
- Average ROI.
- If he has statistics to refer to, then the “Weekly click package” is best. He should just increase the number of clicks in the strategy settings a bit.