An inbound sales strategy focuses on identifying people who _________.
- work at major corporations
- have a budget, the right authority, a need, and a timeline
- are already familiar with your product or service
- might already be interested
An inbound sales strategy focuses on individual buyers. Using this strategy, you prioritize the buyer above yourself, to understand what the needs and problems he/she has and act accordingly. This is quite in opposition to the mass marketing techniques that are commonly used. Instead of addressing a whole group of people, you go down to the personal level to market your product. Here, you don’t just assume what the mass of buyers need, but you get it from themselves what each individual buyer needs.