Anna Specialises In Portrait Photography. She Uses Her Website To Reach Potential Customers And Has Recently Set Up An SEM Campaign To Draw More Traffic To Her Site. She Wants To Use Negative Keywords To Make Sure Her Ads Don’t Appear For People Who Aren’t Potential Customers. Which Of The Following Keywords Are The Negative Keywords?
- (A) Photographer
- (B) Portrait
- (C) Landscape
- (D) Family photo
- (E) Watercolour
Explanation:
To make sure her ads don’t appear for people who aren’t potential customers, Anna should use (A) Photographer and (C) Landscape as negative keywords. These keywords are not relevant to portrait photography and could attract unqualified traffic to her site. Instead, Anna should focus on using more specific keywords and phrases that match what people are searching for. For example, she could use (B) Portrait or (D) Family photo to target more qualified traffic and improve her click-through rates and conversion rates. By using more specific keywords and phrases that match what people are searching for, Anna can improve her quality score and attract more qualified traffic to her site.
