Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.
research it beforehand to ensure it’s not already in use
confirm your hashtag budget is in line with the the cost to secure it on your target networks
verify that it’s valid and already in use on all the social networks
confirm that you have the required budget to properly promote it with Google Ad Words