Before investing in paid media, a ﬁtness company wants to determine how its new app ﬁts into their overall marketing strategy. Which two questions should the company consider? (Choose two.)
Select All Correct Responses
- What impact would a successful app have on the business?
- What unique purpose does the app provide customers?
- How do app users perceive the ﬁtness brand?
- How many ﬁtness videos were downloaded last year from paid app promotion?