Best practices for using automated bid strategies include the following: (Select 2)
- Use maximum and minimum CPC limits or bid estimates
- Set up a bid strategy and forget about it
- Use all bidding strategies all of the time
- Monitor performance at least once per week
Best practices for using automated rules include the following: (Select 3)
- Use maximum and minimum CPC limits or bid estimates
- Applying similar rules with different criteria to subsets of your account
- Use all five bidding strategies all of the time
- Monitor performance at least once per week