Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Reach and frequency data
- Cost-per-thousand-impressions (CPM) bidding
- Call extensions
- Placement targeting
The purpose of a brand engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website or communicating with other customers.