Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
- Reach and frequency data
- Cost-per-thousand-impressions (CPM) bidding
- Call extensions
- Placement targeting
The purpose of a brand engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website or communicating with other customers.
Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.
AdWords may set up automated call extensions when your website has a phone number that indicates your business goals including getting people to call you.
This article gives you background information about call extensions. For instructions, go to Use call extensions.
Before you begin
Call extensions are the easiest way to add phone numbers to existing ads. If you attempt to include a phone number elsewhere in your ad text, it may lead to the disapproval of the ad, so if you would like to include a phone number, it is best to use a call extension. You can also create call-only campaigns. For more on call-only campaigns, go to About call-only
- Blake Is Focused On Branding And More
- Blake Is Focused On Branding
All Questions and Answers of AdWords Fundamentals Assessment :
AdWords Fundamentals was updated. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.