Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Lots of his site visitors are signing up for his baseball trivia newsletter
Lots of his site visitors are 49ers fans
Most of his customers are watching a ballgame when they visit his site
Most people clicking on his ad already own at least 1 baseball cap
You can track actions which your site visitors take. The “Conversions” column shows you the number of conversions you’ve received, across your conversion actions. You can use this column to see how often your ads led customers to actions that you’ve defined as valuable for your business.
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.
Read more here: https://support.google.com/adwords/answer/1722022?hl=en