Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
- She should look at total conversions, which automatically include view-through conversions.
- View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
- View-through conversions isn’t a default column in the performance report. She should customise her columns to include it.
- View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
Explanation:
The correct answer is View-through conversions isn’t a default column in the performance report. She should customise her columns to include it. Carol can find view-through conversions data in the Google Ads interface by customizing her columns within the performance report. View-through conversions represent instances where a user sees an ad but doesn’t click on it, yet later completes a conversion (such as an app install) within a specified window. As this metric isn’t included by default in the performance report, Carol needs to customize her column settings to ensure it’s displayed. By doing so, she can access valuable insights into the effectiveness of her Google App campaign beyond just direct clicks, gaining a more comprehensive understanding of the campaign’s impact on user behavior and conversion outcomes. This customization enables Carol to track and evaluate view-through conversions alongside other key performance metrics, empowering her to make data-driven decisions and optimize her campaign strategies effectively.