100-101 Meta Certified Digital Marketing Associate Answers

100-101 Meta Certified Digital Marketing Associate Exam Answers

Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.

100-101 Facebook Certified Digital Marketing Associate Answers

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Prepare your exam with more practice questions with explanations:

100-101 Meta Certified Digital Marketing Associate practice questions with explanations

Some Questions and Answers

Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Pages
Groups
Profiles
Events

What is the primary goal of a Facebook group?

A space to communicate about shared interests with certain people on Facebook
A space where businesses can display and sell products in Facebook shop
A space to organize and respond to public Facebook events
A space where businesses can visualize Facebook Page performance

What is the minimum criteria to receive the "very responsive to messages" badge?

A response rate of at least 70% and a response time of less than 30 minutes
A response rate of at least 80% and a response time of less than 20 minutes
A response rate of at least 90% and a response time of less than 15 minutes
A response rate of at least 95% and a response time of less than 15 minutes

The very responsive to messages badge shows people which Pages respond quickly and consistently to private messages. To get the badge, your Page must have achieved both of the following: a response rate of 90% or more, and a response time of less than 15 minutes.

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business profile
Add pertinent business information
Post content using relevant hashtags
Start following similar business accounts

What are two roles available to manage an ad account? (Choose 2)

Select All Correct Responses

Administrator
Advertiser
Viewer
Planner

What is an advantage of using the slideshow format when designing a mobile creative?

It works well in areas with limited connectivity
It is the most interactive ad format
It always puts the brand first
It uses 3D animation

Which feature is available for a Page post?

Select a placement
Assign a budget
Select an objective
Add a video

Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager.

What is the structure of a Facebook ad campaign?

Ad set --> ad
Campaign --> ad set
Campaign --> ad set --> ad
Ad set --> ad --> campaign

A campaign consists of one or more ad sets which contain individual ads.

What is the first built-in step for the campaign-creation process in Ads Manager?

Create a Lookalike Audience based on website visitors
Align the business goal to an advertising objective
Select where ads will be seen through placements
Identify the right creative for the campaign

It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.

Which Facebook campaign objective should be selected to generate sales on a website or app?

Traffic
Brand Awareness
Conversions
Reach

The Facebook Conversion objective is built to drive action on a site to help grow your business through direct response actions.

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a purchase
View a video
Install an app
Like a post

What are two benefits of Facebook pixel? (Choose 2)

Select All Correct Responses

Helps advertisers reach the right people
Measures in-app activity
Measures the results of an ad across devices
Helps advertisers to create ad mock-ups

The Facebook pixel helps advertisers reach the right people by allowing them to retarget people who have visited their website previously. Since Facebook uses people-based-marketing, the pixel helps advertisers measure the results of advertising across devices.

Which two ad placement options are available in Instagram? (Choose 2)

Select All Correct Responses

Marketplace
Feed
Right column

Stories

Feed and Stories are both placements that are available in Instagram. Right column and Marketplace are Facebook placements.

What is a valid reason that an ad would be rejected by Facebook?

The link to the landing pages included content that was relevant to the ad
An image within the ad focused on individual body parts
Lead ads were used to receive email, first name and phone number
The ad used a video ad that was originally created for television

Facebook Advertising Policy prohibits the use of ads focused on individual body parts.

On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2)

Select All Correct Responses

Audience Insights
Page post
Page Insights
Audience Network
Page settings

Posts are boosted directly from the advertiser’s page, reporting for these posts is done through the page as well.

An advertiser recently installed the Facebook pixel on its website.

At what level should the advertiser choose the conversion event optimization?

Ad set
Ad
Ad account
Campaign

An advertiser is delivering a Facebook campaign and recently created an Instagram business profile.

Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

Ad set level
Ad level
Ad account level
Campaign level

The ad’s identity determines who the advertisement is being delivered from (Facebook Page or Instagram Page of a brand). The identity is selected at the ad level.

Which two settings can be changed at the ad set level? (Choose 2)

Select All Correct Responses

Image
Bid amount
Placement
Objective
Headline

Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level, objective is selected at the campaign level.

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers.

Which objective should the retailer apply?

Lead Generation
Video Views
Store traffic
Brand Awareness

The store traffic marketing objective allows you to create ads to drive foot traffic to your physical stores and boost sales in your stores.

A car dealership wants to receive data information on Facebook from potential customers to increase test drives.

Which ad objective is appropriate for this business?

Lead Generation
Traffic
Engagement
Brand Awareness

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video.

Which objective and placements should the client use?

Traffic objective on Instagram Stories, Instagram feed and Facebook feed
App Installs objective on Facebook feed and Instagram feed
Reach objective on Instagram Stories, Instagram feed and Facebook feed
Lead Generation objective on Facebook feed and Instagram Stories

The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. In addition, Instagram Stories, Instagram Feed and Facebook Feed all support 6 and 10 second length videos.

Where can an advertiser create a Custom Audience or Lookalike Audience?

Audience Insights
Page Insights
Audiences
Campaign Planner

Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements; Page Insights helps you understand more about the audience engaging with your content and which content in particular resonates most with them; Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Audience Network.

If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

Page followers
Custom Audience
Behaviors
Lookalike Audience

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?

Core Audience
Custom Audience
Lookalike Audience
Saved audience

A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.

Which ad format should the retailer use to meet these requirements?

Video
Single image
Carousel
Slideshow

Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.

A business wants to sell products online.

What ad format clearly displays both a video and a product?

Collection
Slideshow
Stories
Video

Which setting must be selected to activate the ad scheduling feature?

Lifetime budget
Daily budget
Accelerated delivery
Automatic placements

A business wants to forecast reach.

Which tool should an advertiser use to perform this task?

Estimated daily results
Analytics
Attribution
Audience Insights

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.

Where can this be found?

The Campaigns tab within Ads Manager in the Amount Spent column
The Campaigns tab within Ads Manager in the Budget column
The Ad Set tab within Ads Manager in the Amount Spent column
The Ad Set tab within Ads Manager in the Budget column

Ads Manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. you can also dive into results for each campaign, ad set or ad by selecting the Campaigns, Ad Sets or Ads tab.

A candy company delivers a campaign to generate maximum sales of its candies.

Which metric should the company use to evaluate the success of the campaign?

Reach
Impressions
Clicks
Conversions

A conversion occurs when a customer completes a desired goal, such as filling out a form or making a purchase.

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