Analytics Academy Certification Exam Answers

What is a “dimension” in Google Analytics?

• A comparison of data between two date ranges.
• A report that offers information about your audience.
• An attribute of a data set that can be organized for better analysis
• The total amount of revenue a business has made in a given date range.

Explanation:

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Read more here: https://support.google.com/analytics/answer/1033861

What is the “Bounce Rate” in Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions
Percentage of sessions in which a user exits from a homepage
Number of times users returned to a website in a given time period
Percentage of total site exits

or

• The number of times unique users returned to your website in a given time period
• The percentage of visits when a user landed on your website and exited without any interactions
• The percentage of sessions in which a user exits from your homepage
• The percentage of total site exits

Explanation:

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Read more here: https://support.google.com/analytics/answer/1009409